Laura Lopresti

Laura Lopresti Email and Phone Number

Small Business Owner at Refuel Cafe @ Refuel Cafe
Laura Lopresti's Location
Renton, Washington, United States, United States
Laura Lopresti's Contact Details
About Laura Lopresti

Digital Marketing professional passionate about executing the full scope of marketing strategy, measurement and optimization. Areas of expertise: •Digital Marketing Strategy•Demand Generation•Marketing Automation•Customer Engagement •Reporting & Analysis •Search Engine Marketing (SEM) •Search Engine Optimization (SEO) •Display Advertising & Email •Content Strategy

Laura Lopresti's Current Company Details
Refuel Cafe

Refuel Cafe

View
Small Business Owner at Refuel Cafe
Laura Lopresti Work Experience Details
  • Refuel Cafe
    Small Business Owner
    Refuel Cafe Sep 2019 - Present
    Renton, Washington, United States
    Owner of Refuel Cafe located in Renton. I took Refuel Cafe from conception, through the Covid pandemic to a thriving neighborhood gem. Profitable, highly rated on social platforms and loved by the community.
    View
  • Intermedia
    Sr. Digital Marketing Manager
    Intermedia Feb 2017 - Jul 2018
    Bellevue, Wa
    Demand Generation for direct channel Voice/ UCaaS B2B product offering with an emphasis on marketplace presence and driving prospects down the sales funnel. Work closely with the Sales, Product and MarComm teams for end to end optimization of the customer journey.
    View
  • Intego Inc.
    Director Internet Marketing
    Intego Inc. May 2013 - Feb 2017
    Greater Seattle Area
    Managed internal local and international marketing teams as well as external agencies to create effective messaging, creative assets, and to evangelize the Intego brand promise.• Created and manage monthly, integrated, content-driven promotional campaigns resulting in a 25% increase in overall online sales for 2014, and 5% increase for 2015. • Analyzed and report campaign, website, product and research data to inform cross-functional teams and to maximize revenue growth through annuity. • Worked across channels to ensure consistent brand quality standards, including: online, physical product, video, channel sales, affiliate, and throughout all communications.
    View
  • Ncsoft
    Manager, Acquisition & Web Analytics
    Ncsoft Mar 2011 - Oct 2012
    Greater Seattle Area
    • Created and executed global tracking strategy for 6 brand websites.• Managed multiple agencies for SEM, SEO, advertising, creative asset, and video creation.• Identified KPIs and key metrics that tied together campaign, website, and game performance. Created robust dashboard reports for executives.• Launched and managed corporate merchandise retail store including: creative design assets, inventory planning, pricing, website launch and revenue estimates.
    View
  • Resultrix
    Digital Experiences Account Manager
    Resultrix Jan 2010 - Apr 2011
    • Managed cross-functional teams to ensure project goals were met or exceeded.• Tracked and analyzed campaign data to ensure budgets are on target, ROI were met and that performance optimization was effectively completed. • Lead project manager for the Microsoft Project website redesign. Directed content and creative design asset organization, ensured successful content migration and SEO deliverables. MS Project was the only Office suite product website to launch on time.• Worked with designers to ensure high-quality website design components met customer expectations.
    View
  • Microsoft Corporation
    Online Marketing Manager
    Microsoft Corporation Sep 2008 - Jul 2009
    • Lead project manager for redesign activities (content and development) for Microsoft Dynamics website.• Managed SEO agency for site-wide reporting, page ranking, and keyword development. • Drove global efforts to expand Click-to-Chat technology resulting in nearly $2M in pipeline revenue for Australia and UK subsidiaries over 5 weeks. • Partnered with vendors and internal stakeholders to optimize site tracking, which resulted in a more comprehensive level of reporting and analysis of the website.
    View
  • Microsoft
    Marketing Specialist Us Oem
    Microsoft Sep 2007 - Sep 2008
    • Developed marketing plan that increased traffic to digital webinars by over 80% in yearly views and increased attendance 60% over the yearly average.• Rebranded partner recruitment email letter resulting in a record high CTR of 23.3%.• Organized online OEM sales trainings to partners on Microsoft Partner University.• Rebranded and restructured the technical community section of the OEM Partner website.
    View
  • Yachtworld.Com/ Boats.Com
    Marketing Coordinator
    Yachtworld.Com/ Boats.Com Nov 2006 - Sep 2007
    • Designed key PowerPoint presentations for sales to use with executive audiences. • Negotiated a more robust email automation platform that increased the ability to better segment customers and send more relevant messages.• Organized tradeshow events for sales team.• Created personas using multiple data sources for major redesign of 2 website properties.
    View
  • Washington Wine Tours
    Business Owner
    Washington Wine Tours Apr 2000 - Nov 2006
    • Produced original, educational, full-service winery tours and events. Engaged and partnered with wineries, hotels, and caterers to provide high quality customer experience. • Hired, managed, and trained seasonal guides. Created employee training to impart brand knowledge and expectations for superior customer engagement. • Created content for the WWT website, including copy, photography, and creative assets. WWT was featured in Seattle Magazine, The Seattle Times, The Seattle Weekly, and more. • 2006- Present: site is an information resource for those interested in visiting Washington wineries.

Laura Lopresti Skills

Online Advertising Analysis Web Analytics Sem Seo Digital Marketing Google Analytics Social Media Marketing Analytics Ppc Email Marketing Omniture Digital Strategy Social Media E Commerce Online Marketing Marketing Strategy Crm Sales Leadership Content Strategy Advertising Marketing Strategy Salesforce.com

Laura Lopresti Education Details

Frequently Asked Questions about Laura Lopresti

What company does Laura Lopresti work for?

Laura Lopresti works for Refuel Cafe

What is Laura Lopresti's role at the current company?

Laura Lopresti's current role is Small Business Owner at Refuel Cafe.

What is Laura Lopresti's email address?

Laura Lopresti's email address is ll****@****ego.com

What is Laura Lopresti's direct phone number?

Laura Lopresti's direct phone number is +120657*****

What schools did Laura Lopresti attend?

Laura Lopresti attended Cornell University, University Of Washington.

What are some of Laura Lopresti's interests?

Laura Lopresti has interest in Wine Tasting, Sustainability, Seo.

What skills is Laura Lopresti known for?

Laura Lopresti has skills like Online Advertising, Analysis, Web Analytics, Sem, Seo, Digital Marketing, Google Analytics, Social Media Marketing, Analytics, Ppc, Email Marketing, Omniture.

Not the Laura Lopresti you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.