Laura Lopresti Email & Phone Number

Renton, Washington, United States

Owner of Refuel Cafe located in Renton. I took Refuel Cafe from conception, through the Covid pandemic to a thriving neighborhood gem. Profitable, highly rated on social platforms and loved by the community.

Bellevue, WA

Demand Generation for direct channel Voice/ UCaaS B2B product offering with an emphasis on marketplace presence and driving prospects down the sales funnel. Work closely with the Sales, Product and MarComm teams for end to end optimization of the customer journey.

Greater Seattle Area

• Managed internal local and international marketing teams as well as external agencies to create effective messaging, creative assets, and to evangelize the Intego brand promise.
• Created and manage monthly, integrated, content-driven promotional campaigns resulting in a 25% increase in overall online sales for 2014, and 5% increase for 2015.
• Analyzed and report campaign, website, product and research data to inform cross-functional teams and to maximize revenue growth through annuity.
• Worked across channels to ensure consistent brand quality standards, including: online, physical product, video, channel sales, affiliate, and throughout all communications.

Greater Seattle Area

• Created and executed global tracking strategy for 6 brand websites.
• Managed multiple agencies for SEM, SEO, advertising, creative asset, and video creation.
• Identified KPIs and key metrics that tied together campaign, website, and game performance. Created robust dashboard reports for executives.
• Launched and managed corporate merchandise retail store including: creative design assets, inventory planning, pricing, website launch and revenue estimates.

• Managed cross-functional teams to ensure project goals were met or exceeded.
• Tracked and analyzed campaign data to ensure budgets are on target, ROI were met and that performance optimization was effectively completed.
• Lead project manager for the Microsoft Project website redesign. Directed content and creative design asset organization, ensured successful content migration and SEO deliverables. MS Project was the only Office suite.
• Worked with designers to ensure high-quality website design components met customer expectations.

• Lead project manager for redesign activities (content and development) for Microsoft Dynamics website.
• Managed SEO agency for site-wide reporting, page ranking, and keyword development.
• Drove global efforts to expand Click-to-Chat technology resulting in nearly $2M in pipeline revenue for Australia and UK subsidiaries over 5 weeks.
• Partnered with vendors and internal stakeholders to optimize site tracking, which resulted in a more comprehensive level of reporting and analysis of the website.

• Developed marketing plan that increased traffic to digital webinars by over 80% in yearly views and increased attendance 60% over the yearly average.
• Rebranded partner recruitment email letter resulting in a record high CTR of 23.3%.
• Organized online OEM sales trainings to partners on Microsoft Partner University.
• Rebranded and restructured the technical community section of the OEM Partner website.

• Designed key PowerPoint presentations for sales to use with executive audiences.
• Negotiated a more robust email automation platform that increased the ability to better segment customers and send more relevant messages.
• Organized tradeshow events for sales team.
• Created personas using multiple data sources for major redesign of 2 website properties.

• Produced original, educational, full-service winery tours and events. Engaged and partnered with wineries, hotels, and caterers to provide high quality customer experience.
• Hired, managed, and trained seasonal guides. Created employee training to impart brand knowledge and expectations for superior customer engagement.
• Created content for the WWT website, including copy, photography, and creative assets. WWT was featured in Seattle Magazine, The Seattle Times, The Seattle Weekly, and more.
• 2006- Present: site is an information resource for those interested in visiting Washington wineries.

Certificate

Bachelors Of Art