• Complex Calendar Management: Arrangement of all local & interstate travel logistics, internal and external meetings, media appearances and parliamentary commitments. This includes frequently navigating competing priorities in a fast-paced, fluid political and media environment.• Stakeholder Management: Includes being the first point of contact for all enquiries made to the Leader. Liaising with internal and external stakeholders to organise meetings, media, events and travel. Stakeholders include Government Ministers, journalists, unions, and advocacy organisations.• Event Coordination: Leading and assisting with major event projects including annual stakeholder functions, internal Greens Party functions and strategy sessions, and election events including the election night party.

• State-Wide Fundraising Strategy• Major & Mid-Tier Donor Stewardship• Direct Marketing• Regular Giving• Event Management

• Major Donor Stewardship: I managed a portfolio of 100 donors & prospects, including trusts & foundations. I solicited gifts of $10,000+ with an income target of $1.7 million.• Cultivation Strategy: I developed and implemented rolling 18-month donor cultivation strategies that maintained and grew support for Oxfam. This included identifying donor capacity, planning face-to-face meetings, phone check-in calls, personalised written updates, and events.• Proposal & Report Writing: Working with the Programs Team, I wrote and submitted bespoke proposals and reports to donors who wish to tie their donations to a specific project. This required communicating the complex and intersectional issues that cause poverty in a clear and concise way.• Events: Appreciating their critical importance in the stewardship process, I planned and coordinated physical and virtual events for my donors. This required liaising with external vendors, and briefing Oxfam’s CE and senior Programs staff on key speaking points, and who will be in attendance.Achievements:• Due to my confident IT knowledge, in Oct 2019 I was selected to work on the team tasked with testing and implementing Oxfam’s new CRM system.

• National Event Marketing Campaigns: I managed the strategy and development of national multi-channel marketing campaigns to drive participation across the Events Portfolio. • Conversion Strategy: I was responsible for personalised conversion journey strategy to secure event registrations. I co-managed all marketing content including EDMs, social media posts, and ATL marketing collateral. I also coordinated the paid social media strategy for the Trailwalker Facebook and Instagram.• Stakeholder Management: I was responsible for managing all relationships with external stakeholders including digital agencies, specialist publications, and our ATL marketing partner. • Event Operations Support: At each Trailwalker event I was part of the core operations team. I liaised with SES, ambulance, and police to ensure the safety of up to 3,000 walkers across 100km of bushland.Achievements:• In April 2019, I was appointed acting Fundraising & Marketing Manager for four weeks, managing a team of five across four states.• With no additional budget, I devised and tested Trailwalker’s inaugural Cyber Monday Flash Sale, producing 84 team registrations and $42,000 in 24 hours.• Increased Trailwalker Melbourne’s 2019 Launch Day website traffic by over 1,200% compared to the 2018 online launch.

• Acquisition and Retention Campaigns: Produced four multi-channel appeals per year, with an income goal of $520,000 in FY2018. Each appeal centred on acquisition and existing donor retention and reactivation; utilising DM, EDM, social media, p2p SMS and telemarketing channels.• Developing Supporter Engagement Models: Overhauled DM practices and implemented a donor journey that placed supporter at the centre. Worked with the Senior Manager, Communications to incorporate public relations initiatives in each campaign, to become business as usual.• Income Strategy: Contributing to an organisation-wide three-year Income Plan, I was responsible for designing and forecasting the activity, expense, and income for Acquisition, Appeals, Regular Giving and Workplace Giving for the period for FY2019 to FY2021. This process included analysing existing data and researching industry trends to make predictions.Achievements:• In my first appeal as Direct Marketing Manager, I surpassed the target of $100,500 by 8%, the first time an IWDA appeal had reached target in over 12 months.• Increased the Spring Appeal acquisition campaign’s YOY conversion rate from 0.79% to 2.28%.• Approval from the IWDA Board of Directors to test peer-to-peer SMS for the first time as part of our national International Women’s Day Campaign with a goal of converting straight to regular-giving.

• Annual Giving Campaign: Responsible for the University of Melbourne annual Tax Appeal, aimed at alumni and friends of the university.• Content Development: Navigating a complex management structure, I liaised with the faculties to secure student interviews for fundraising appeal case studies; ultimately producing 15 tailored direct mail packs for each segment of alumni and donor data.• Data Segmentation Strategy and Quality Assurance: Designed data segmentation strategies, prepared data briefs, and conducted quality assessment of files of 40,000+ names.

• Fundraising Strategy: Developed an annual fundraising strategy, including online fundraising, a youth engagement ‘Ambassador’ program, and fundraising events with sponsorship packages.• Ambassador Engagement: Supported college students across the US who had signed up to fundraise on behalf of AGF. This included structured check-in calls and conducting fundraising classes via webinar.

• Content Development for Membership Program Acquisition: Managed the design and production of digital and hardcopy content used to acquire new members of the Thrift Store membership program, which offered varying levels of membership at costs of $500 - $5,000 USD.• Analytics and Reporting: Utilising Google Analytics, Facebook Insights, Twitter Analytics, Iconosquare and multiple prospect research tools to analyse our most engaged social media influencers and potential donors.• Large-scale Events Management: This includes designing and distributing pre-sale promotional materials and assisting in the running of major events that include multiple VIP appearances.• Representing Global Health Corps: As a GHC Fellow, I was required to engage with the community about health equity through blog posts and attendance at United Nations events. Achievements:• Coordinated the launch events of a new HEP C Treatment Incentive Program across our four client health centers and residential facilities.• Founded the new Housing Works bi-monthly Client Newsletter, the first publication devoted exclusively to the achievements and stories of current and former Housing Works clients.

• Campaign Design & Content Production: Developed annual campaign strategies promoting reproductive health issues in Ethiopia. This entailed 10 direct mail appeals per year, ongoing website and social media content development, and regular data analysis to inform the future appeals.• Donor Management: Formed connections with potential donors, built strong relationships with regular donors, and nurtured one-on-one relationships with major donors and corporate sponsors.• Relationship Management: Developed partnerships with local NGOs in Ethiopia to identify areas for Ethiopiaid‘s targeted financial assistance. Fostered strong professional relationships with Ethiopian government figures and Australian media.• Budget Management and Reporting: Responsible for an annual income target of approximately $1.3 million and a fundraising & administration budget of $500,000.Achievements:• Secured Ethiopiaid International’s first $100,000 donation from a private donor.• Increased income by 40% between the 2012/13 – 2013/14 financial years.• Designed and implemented EAF’s most successful warm and acquisition appeals ever.• Designed and recruited for EAF’s first ‘Donor Relations Coordinator’ role.

• Provided high-level secretarial and administrative support to the State Director, including diary management, preparing meeting agendas and taking minutes, and inbox management.• Coordinated and supported a team of 25+ within Reed’s Melbourne office.• Established income reporting procedures across three state offices and the Asia-Pacific Region.• Assisted in the development of business tenders and proposals.• Organised and managed all travel and event coordination (both internal and external).

• Managed a team of four to coordinate a rewards program for a national agricultural brand.

I undertook an internship at the Projects Abroad Human Rights Office (PAHRO) in Cape Town, South Africa, as part of my International Studies Degree. I supported managers in both the Legal Services and Social Justice departments.•Managed a caseload of 18 asylum seekers needing assistance to appeal the adverse outcomes of their applications for refugee status. This entailed client interviews, research into the conflict status of many African nations, and compiling reports to submit to the Refugee Appeal Tribunal.•Coordinated weekly educational programs at a maximum-security prison for teenage boys. This involved working with up to 10 volunteers to manage over 50 boys at a time.