As a creative leader and producer with 17 years of experience in the music and creative industries, I am driven by the mission of creating meaningful connections between artists and fans, and showcasing their stories and talents through high-impact events and experiences. I have a strong background in creative ideation, video production, digital media, content strategy, and brand partnerships, and I have worked with some of the most influential artists and brands in the world. Currently, I am the Head of Creative at Red Light Management, where I oversee all creative output across the roster, from short form series, music videos, documentaries, podcasts, concert films, to launch events and bespoke activations. I also work as a creative and event consultant for WDM Entertainment Ltd, providing creative output for impactful and innovative PR events across their ever-growing roster. As a freelance creative and senior event producer, I work with various global production companies delivering large-scale projects, such as art galleries, pop-ups, fashion shows, immersive theatre, and festival creative. Some of my notable achievements include being the global producer of Mumford & Sons' Gentlemen of the Road Stopover Festival and brand, and working with Laura Marling and Secret Cinema on a live collaboration. I have strong relationships throughout the creative industries.