Laura Lefurgey-Smith Email & Phone Number

Nanaimo, Bc, Ca

Vancouver, British Columbia, Canada

I lead the UX & UI for a roster of higher education, non-profit and enterprise Drupal websites. Working with a team of amazing people, we work together to deliver modern, responsive and accessible experiences for our clients.In my day to day, I'm in Figma creating component-based Design Systems, along with landing pages and other top priority pages that we've previously discussed in our Discovery phase. I'm collaborating with my team to ensure design meets features and requirements, as well as accessibility guidelines. I'm also meeting with clients, presenting designs, doing live demos and gathering feedback.

Vancouver, Canada Area

Maple Ridge, Bc

As lead Product Designer, I work closely with a product manager, data scientists and engineers in 2-week agile or kanban sprints to improve Left Travel’s meta-travel websites. Informed by data, I design iterative low- to high-fidelity mockups for landing pages, A/B Tests and UI improvements to hand-off to engineers in Bangladesh, giving and receiving feedback on the product at different stages.I redesigned an internal data platform that greatly improved the usability of a platform used by our PPC team to show specific accommodation listings to specific audiences. The system was table and data based, very complex for our PPC team to use, and originally lacked feedback on changes made, and was difficult to navigate and confusing to use. After interviewing my PPC team members, I devised a plan to streamline the system, remove some complexity and add features in order to make it easier and safer to use.

Vancouver, Canada Area

Evok Innovations hired myself and some colleagues to develop a brand, marketing materials, and to design and develop a responsive WordPress website for Metabolik Technologies (metaboliktech.com). We worked closely with members of the Evok team, and on behalf of the Metabolik team, to decide on content and brand strategy. My team and I first presented a brand identity for Metabolik and once the brand was approved, we designed wireframes for a mid-fidelity prototype, and then a high-fidelity prototype. We then built out the website in WordPress and designed accompanying business cards and a sell sheet.Tasks and software used:- Brand identity- Illustrator- Wireframes- Sketch- Mid-fidelity and high-fidelity prototypes- InVision- UI Design- WordPress

Maple Ridge, Bc

As a User Researcher & UX Designer on the Product team at RightMesh, I conducted user & market research, analyzed data, interviewed experts in different fields internationally to understand market entry and use cases for RightMesh, a mobile mesh networking technology. I put together an extensive profile of countries, using existing worldwide data on issues relating to connectivity, mobile & internet usage, education, infrastructure, wealth, equality, refugees & displacement, and censorship, in order to better inform a strategy for RightMesh pilot projects.I was on a team that designed several apps to use with RightMesh technology: Flare, an offline emergency communications app, MeshIM, an offline messaging app, and a cryptocurrency wallet.Since RightMesh’s target market is developing countries, I co-instructed a workshop to our Bangladesh peers on user & field research, market research, interviewing techniques and survey writing.

Vancouver, Canada Area

As a part time instructor of the UI Design program at RED Academy, I help students grow the skills necessary to become UI and visual designers.

Vancouver, Canada Area

Briteweb hired me as a freelance UX Designer to design wireframes for a KIPP.org website overhaul. When I came on board, the UX Strategists had spent months doing extensive research on the current site, and provided me with a lot of research material to use in order to begin my process of wireframing the 50+ page website. We began with top level pages, and presented them to the clients in several US offices and the New York Briteweb office. We went through a number of revisions and iterations, in order to design the best possible user experience. UX tasks and software used:- Wireframes- Sketch- An interactive map- Mid-fidelity Prototype- InVision- Interaction handoff document

Vancouver

In 2013, I joined Vancouver TheatreSports League (VTSL) as a graphic designer, pioneering their first-ever full-time graphic design position. In my time at VTSL, I have been an integral part of the marketing team. I was privileged to have the opportunity to re-brand and overhaul much of the company's artwork, signage and corporate branding. I have excelled at VTSL in creating artwork for print, in the form of transit shelter posters, Georgia Straight & Metro newspaper ads, Granville Bridge banners, program booklets, rack cards, as well as in-theatre displays and signage. On the other spectrum, I have created graphics for social media, promotions and provided support to my team members. I am responsible for updating and maintaining the company's website, which is hard-coded HTML, and I am the company's event photographer, having taken photos for Galas, new show launches, fundraisers, workshops and corporate events.

Vancouver, Bc

I began with the David Suzuki Foundation as an intern in 2012. Since that time, I have stayed on with them as both a volunteer and freelance contractor, taking on a variety of different graphic & web design projects.Last fall, I had the opportunity to create print & web ad adaptations for the Blue Dot campaign last year. More recently, I created a 25 page print booklet for the Connecting Youth With Nature campaign, as well as a series of Facebook graphic ads for the Winter Family Challenge, which were share over 1,000 times.

Author Rachelle Delaney required a web re-design for her website. She and I worked closely together on each step of the project. After completing a creative brief, assembling mood boards & creating wireframes, I designed the branding, and a detailed web template. I then coded the site in HTML & CSS, converting it as a custom WordPress theme. Finally, I trained Rachelle on how to update and manage her new WordPress theme. Her website is http://rachelledelaney.com

Diploma, Ux Design

Senior Management Certificate, New Media Design & Web Development

A one-year intensive program, the New Media Design & Web Development program at BCIT covered course-work related to all areas of digital.