Laura Siebert Email & Phone Number

Chicago, Il, Us

Led overarching strategy, creative direction, concepting, tactical planning, development and implementation of all brand campaigns, immersive events, and new business pitches.Maintained and strengthened current client relationships by owning creative advertising needs. Oversaw copywriting, art direction and design, and digital teams, providing creative direction, motivation, and empowerment.Improved deliverables and outcomes by studying creative processes, analyzing campaign results, and implementing changes.Provided strategic vision, guidance, and processes for the Firm as part of the Leadership Team.

Lincolnshire, Il, Us

Oversaw strategic and tactical studio operations. Provided creative direction and led multiple projects from concept to completion in a timely manner. Managed workflow processes and monitored project schedules. Wrote brand standards. Created mood boards/storylines. Guided, directed, and empowered a photo studio team of 24+ team members (art directors, producers, photographers, videographers, stylists, set designers, traffickers, external resources) to produce lifestyle and fashion photography and videography for omnichannel marketing. Led creative direction and production for cross-merchandise, campaigns, cover photography, and all video shoots. Provided art direction on set for complex projects. Wrote creative briefs and storylines. scripts, and copy.Directed workflow for imaging specialists, content writers, and designers for imaging processing, graphic design, catalog production, and e-commerce. Reviewed and approved catalog page layout. Collaborated with Merchandising Directors/Buyers, VP Marketing, E-commerce Director, Sr. Advertising Director to identify objectives and communicate project expectations for 3 brands (LTD/Lakeside/Fresh Finds) through catalogs, integrated digital and social campaigns, organic and paid advertising.Strengthened customer engagement by continuously developing the creation of innovative and engaging visual experiences.Established and oversaw the digital asset management system including transfer and labeling of assets.Managed advertising, resource, and equipment budgets. Reviewed/approved invoices. Generated reports. Developed and presented strategic plans.

Developed, managed, and executed clients’ strategic advertising, marketing, and communications creative campaigns across all marketing channels: experiential marketing, events, digital, print, social, photography and video.Conceived and executed a groundbreaking $5M immersive tourism event, securing sponsorship and celebrity engagementAccount Management including marketing and sales of services, client consultation, creative presentations, and billing.

Vernon Hills, Il, Us

Strategic planning and execution of creative for 19 brand platforms / 125 products.Creative Director and liaison for brand, sales, and client teams. Managed all studio operations. Creative direction and project management for all lifestyle and product photography, video production, and prop development for e-commerce, social, digital, POP, collateral, retailer use. Wrote copy and managed copywriters. Set design and direction. Ensured all assets were appropriately transferred to the digital asset management system. Increased creative asset generation by 5x and reduced turnaround time by 50%.Evolved creative capabilities and raised the bar on quality, production, and client relations. Introduced and put forth new trends and styles for brand promotion.Directed, led, and managed multiple internal and external teams. Talent and resource acquisition. Contract development and negotiations. Developed and maintained production schedules.Procured and managed budget.

Schaumburg, Il, Us

Strategically planned and directed all creative and events, brand identity, imagery, and messaging for Le Cordon Bleu in North America (18 ground campuses, online programs, Technique Restaurants; retail cooking stores; Bleu Ribbon Kitchen - enthusiast cooking classes), $44M advertising budget; and Briarcliffe College (in Long Island, NY), 2 ground campuses and online programs, $5M advertising budget.Translated brand positioning, demographic targeting and consumer insights into materials that communicate brand attributes. Directed and managed the creative development and execution for all marketing channels including: print (collateral, ads, DR, out-of-house, POS - stores and restaurants experiences, interior and exterior signage), digital (e-commerce, banners, emails, landing pages, paid media, social), broadcast (TV and radio), photography (lifestyle, food, immersive, events), videos (events, promotion, informational, how to, webcasts), experiential (events, live stream, motion picture events, celebrity chef PR events, enthusiast classes, open house demos, professional competitions, high school competitions, summer camp)Directed creative for national campaigns for high-profile motion picture and celebrity promotions partnering with Sony (Julie and Julia), DreamWorks (The Hundred Foot Journey), Bravo TV (Top Chef) and FOX (Master Chef). Produced, directed and wrote copy for broadcast production - national television commercials and radio advertisements.Established and oversaw digital asset management system, including transfer and labeling of assets and setting keyword tags.Directed, managed, and led creative in-house teams, freelance teams, and agencies. Wrote copy. Managed schedules, budgets, and contracts.Partnered with Le Cordon Bleu International translating brand strategies to global advertising, marketing programs, and campaigns.

Rosemont, Il, Us

Creative direction and production management of over 800+ yearly projects. Led a team of 7, assigned work to internal and external designers, coders, writers, and agencies. Directed advertising and communications agencies. Established overall advertising vision. Developed strategic concepts, brand initiatives, and creative briefs through consultation with clients. Wrote and monitored branding standards and guidelines for organizations identity and campaign programs.Managed communication campaigns and $5M marketing budget. Procure and negotiate vendor services. Achieved 25% yearly reduction.Art direction of sponsorship development campaign - leading to grants over $6M, a 43% growth.Established creative strategies for $2M Camp Discovery Endowment Campaign. SNAP Award - First Place Best Innovative Campaign. Planned, designed, creative directed, and launched Dermatology Insights, a quarterly consumer magazine. Produced trade show event booths/graphics and media kits, Provided support during tradeshow including sales and consumer interface.Designed and published Chicago Dermatologic Society - 100 Years of Excellence (written by Marshall Blankenship, MD).Awards:SNAP - First Place Best Innovative CampaignSNAP - Second Place Annual Meeting Publication

Rosemont, Il, Us

Art direction, conceptualization and design of all national campaigns, logos, print collateral, ads, digital, catalogs, magazines, member and educational products, packaging, POP, PSAs, fund raising materials, signage, and tradeshow promotions.Web design and client presentation for third party corporations through the for-profit subsidiary organization of the company.Developed and maintained production schedules for creative team.

Tokyo, Jp

Designed and produced sales support and collateral materials incorporating 2D, 3D, animation and QTVR for support of 11 field offices in the US, selling multi-million dollar semiconductor test equipment. Worked closely with Japanese and German offices to develop communication materials and unified brand identity.Conceptualized, designed and maintained websites (internet and intranet sites) including coding and form integration.Designed tradeshow and event graphics and materials in support of international events. Provided technical and staffing support.Managed Quality Improvement Team program for the company. Worked closely with Executive Management and qualifying teams, write reports, develop budget, and coordinate award program.Awards:Quality Improvement Team of the Year.Team Building Award - Outward Bound Excersion

Tokyo, Jp

Produced technical illustrations and training documentation. Converted training material to video format.Co-editor of Advantage, global newsletter. Conducted interviews, wrote articles, designed publications.Maintained 300+ customer system warranty database

Ba, Communications

Aa, Liberal Arts