Laura Werner Email & Phone Number

United States

Lakeland, Florida, Us

Atlanta, Ga, Us

Tampa, Fl, Us

Tampa, Fl, Us

Marketing planning consulting, client management, integrated marketing campaign activation and analysis, insights analysis and creative services (content writing, photography and digital marketing).

Vevey, Vaud, Ch

Vevey, Vaud, Ch

Chicago, Illinois, Us

Responsibilities include, but not limited to:- Strategic planning and all aspects of plan implementation.- Manage all budgeting, from planning stage to invoicing and tracking.- Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, campaign analysis, and tracking / monitoring procedures.- Establish and articulate project scope, strategy and objectives to internal teams and clients, production team and key leadership.- Provide assistance and manage presentations, tradeshows, events, and conferences for clients and company initiatives.- Assist with content development for marketing collateral, website/blog/social media, and other initiatives.- Articulate company service offerings, key benefits and messages to current and potential clients.- Identify client success stories and create appropriate case studies.- Understand competitive landscape and communicate products and services differentiation to senior leadership and clients.- Manage account staff.

Chicago, Illinois, Us

Managed multiple food and beverage accounts in B2B and B2C landscapes. Project lead for all clients' media (print/digital/social), creative, culinary and integrated marketing campaigns within the foodservice and retail (food) industries. Integral team member in all strategic planning while maintaining clients' budgets and overseeing execution of clients' marketing plans.

Chicago, Illinois, Us

Daily liaison between multiple clients and all agency teams to coordinate programs/campaigns.- Responsible for conflict resolution and compliance on client deliverables to ensure quality standards and client expectations were met.- Analyzed current client position and assisted with development of all marketing strategies.- Presented program ideas and budget while negotiating program details with clients and vendors.- Generated and maintained all client agendas/status reports, project/creative briefs, and program analysis reports. Arranged, led and participated in phone and in-person meetings.- Monitored the effectiveness of campaigns and handled all scope changes as needed.- Built and maintained favorable relationships with current and potential accounts.- Managed and monitored client budgets, negotiated and managed program costs, and handled monthly billing to ensure projects were profitable.- Pursued opportunities for account growth and actively participated in new business pitches.- Managed delegation of projects and administrative tasks to junior account staff.- Researched industry, consumer, segment and competitive trends to provide value to clients and internal teams.

Chicago, Illinois, Us

Provided support to internal account team for day-to-day marketing initiatives and general office/client needs.Internal responsibilities:- Proactively contributed ideas to projects.- Regularly made recommendations to project lead on how to improve a project.- Worked with project/team lead to effectively complete scope of work.- Assisted in the creation of client proposals, presentations, reports and internal briefs/insertion orders.- Monitored campaigns and ensured timely delivery on all projects/campaigns.- Researched industry trends and shared with all relevant company teams.External responsibilities:- Provided clients/internal teams with any necessary campaign reporting.- Participated in client facing status calls, creative downloads and day-to-day meetings.- Communicated and managed vendor relationships.- Attended trainings and industry events.

Herndon, Va, Us

Working under direct supervision of Marketing Director, managed the details of an internal sales incentive program to help drive additional customer acquisition. Provided leadership team with program analysis and internal sales team feedback.