Reported to the National Director, Business Development Operations & Development, Canada; Developed and executed the Non-Traditional Marketing Business Strategy; including sales and transaction building, marketing program development for Branded Partners within education, health care, airports, petroleum, business and event sectors

Reported to the Senior Manager, Regional Marketing. Managed 3 different territories during this time including: Toronto & GTA (350+ Tim Hortons Franchised Locations), South Western Ontario (200+ Tim Hortons Franchised Locations) & Eastern Ontario (100+ Tim Hortons Franchised Locations)• Managed $3M marketing budget on behalf of 300+ Tim Hortons locations• Built and fostered restaurant owner relationships across all managed regions while working in tandem with Operations and other cross functional teams within the brand• Researched, developed, recommended, negotiated and implemented strategies for regional marketing programs including brand loyalty, regional, national – Tim Hortons & Cold Stone Creamery• Designed, developed, pitched and executed advertising promotions, media buys and public relations initiatives• Negotiated, coordinated, implemented, monitored and evaluated marketing programs including community and promotional events, in store materials and displays• Management of multiple budgets in excess of $3.5 million dollars annually • Developed, designed and executed Core Tim Hortons programs through advertising promotions, media buys and public relations• Monitored market trends and conducted competitive research relevant to the Quick Service Restaurant industry• Trained new hires including: administrative support staff, Marketing Coordinators and Regional Marketing Managers• Cross Functional Team Regional Marketing Lead on sponsorships and activations including: Canada’s Got Talent, TimsRunner Mobile Beverage Truck, Tims 50th Anniversary @ Yonge & Dundas Square, Double Double Visa Card Launch, #WarmWishes campaign

Reported to the Director of Regional Marketing. Supported 3 Regional Marketing Managers and the Manager of National Promotions.• Executed regional programs, special events, sponsorships and special projects as requested by Regional Marketing Managers across over 100 regions within Ontario• Budget Support: invoice coding, accruals tracking, budget planning and forecasting of regional budgets and local store marketing plans• Liaised with restaurant owners, managers, multiple vendors and advertising agencies to support regions with in-restaurant promotions, media plans and creative development• Developed creative assets and coordinated execution regional marketing proprietary programs including Smile Cookie, Earn A Bike, Lunch For 20, Free Holiday Skating, Free Summer Swimming and the Food Drive program• Managed activation staff and volunteers at various community events including: Canada Games and Scott Tournament of Hearts• Coordinated all national promotions and events as well as inter-regional initiatives including: Smile Cookie, Halloween Program, Easter Colouring Contest, National Cycling Sponsorship and Curling Canada

Reported to the Marketing Manager.• Executed the first ever Second Cup “Cup Promotion” - Enjoy Every Second and Win!• Coordinated and managed the National Annual Second Cup Convention in Austin, Texas• Coordinated a province wide transit shelter advertising campaign• Marketing liaison on development or Intranet• Managed incoming regional/local marketing opportunities• Developed a new communication processes between corporate office and suppliers• Coordinated multiple monthly mailings and manage the distribution of Gift Certificates to all Second Cup locations across Canada

• Planned and implemented the Canadian Tire Foundation for Families Invitational Golf Tournament and Dealer Appreciation Golf Tournament, Dealer Convention and Foundation launch• Organized volunteer recognition events• Coordinated relationships between the foundation and suppliers• Created and maintained a variety of databases