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● Strategic, creative senior communicator and former journalist provides high-quality writing, editing, proofreading and other services to help innovators and improvers meet or exceed goals. ● 25+ years of corporate (startup to Fortune 500), agency, academic, and nonprofit experience. ● Current focus on serving a Big Ten university's college of engineering.● Experience in communications strategy, content development, thought leadership, media relations -- spanning gamut of online and print content; positioning, messaging, media placement, marketing, internal and crisis communications; analyst relations; social responsibility; public policy; events; award pursuit. ● Technology, higher education, engineering, research, startup, B2B, nonprofit, marketing specialties. Also, healthcare, manufacturing, sustainability, human resources, authors, consultants. ● Outstanding record of compellingly positioning, launching and promoting organizations and their services, products and ideas; counseling executives; enriching and protecting reputations; influencing key stakeholders. History of firsts.● Content development including stories/articles, web copy, blog posts, releases, newsletters, brochures, magazines, flyers, annual reports, research reports, backgrounders, fact sheets, bios, case studies, white papers, op-eds, talking points, FAQs, executive communications, marketing communications, speaker and award nominations. ● Account management and project management with on-site and virtual teams.● Work with agencies including Ketchum, Padilla Speer Beardsley, and Cone Communications. ● Journalism grounding -- The Associated Press, USA Today, local Gannett daily newspapers; Northwestern University journalism degree; family journalism and public relations background; career choice at age 7.
Laura M. Abbott Communications
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PrincipalLaura M. Abbott Communications Apr 2001 - PresentGreenwich, Connecticut, United States● Plans and implements top-quality, results-driving strategic communications; editorial services (writing, editing and proofreading); and media relations to help organizations build brands, visibility and support, and otherwise inform and influence target audiences. ● Currently focuses on technology, engineering and higher education, serving a Big Ten university.● Combines curiosity, creativity, diligence, collaboration, insight, thoroughness, holistic thinking, and big-picture plus detail orientation. ● Clients by sector have included: education: a Big Ten university, Aspiring Minds, Chancellor Beacon Academies, and Student Futures Inc.; technology: AT&T, Broadview Networks, Winstar Communications, XConnect, Voxbone, and other telecommunications and internet companies; healthcare: Cureatr, Diversinet, Independa, EY Health Actuarial Services, and Oxford Health Plans; manufacturing: Accuride International, Appvion and Silgan Plastics; sustainability and home improvement: Connecticut Green Bank and GarageTek; authors/thought leaders. ● Nonprofit and not-for-profit clients have included: Wireless-Life Sciences Alliance, San Diego Health Connect, New England Home Healthcare Consortium, Asian American Federation, Heart Care International, an educational musicals producer, a church, and communications professional associations.● Has served clients directly, or via agencies, including Ketchum, Padilla, Cone and boutique firms.
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Senior DirectorMarx Communications Sep 2013 - Jan 2020Developed and executed public relations strategies resulting in impactful promotion of B2B clients in such industries as technology, manufacturing, education, security, finance, retail, real estate, human resources, and management consulting. Services included creating communication plans, writing releases and byline articles, and achieving targeted media placements. -
Account SupervisorComunicano Nov 2008 - Jun 2013Served as account lead for multiple clients of full-service marketing communications firm with global roster of startup and established telecommunications, internet, mobile and digital health clients from San Diego to Brussels. Spearheaded creation and delivery of visibility-boosting programs involving positioning, messaging, media and blogger relations, analyst relations, content development, counseling, thought leadership, conferences, and awards. Developed agency's specialty in rapidly-growing digital health space. -
Managing Director - Corporate CommunicationsBroadview Networks 1999 - 2001As one-person shop, developed and enacted integrated communications programs that created distinctive awareness for pre-IPO telecommunications and internet startup, contributing to its swift growth and fundraising in newly competitive segment. Helped propel company from 30 to 850 employees, 2 to 10 markets, and consumer telecom resale to integrated, network-based business and residential offerings as it raised more than $200 million in private equity financing. Results included disproportionate media placements, positive attention for two rebrandings and an IPO filing, crisis resolution, speaking engagements, awards, and enhanced customer and employee understanding – most accomplished during a quiet period. -
Director - Corporate CommunicationsWinstar Communications 1997 - 1998Created and managed execution of integrated external and internal communications programs that honed competitive edge and raised credibility of public, fixed-wireless telecommunications and internet startup. Highlights included gaining favorable media and analyst coverage of two acquisitions and accelerated market expansion, orchestrating a CEO roundtable, preparing executives for speaking engagements, girding company against brand-threatening media coverage, and writing effective human resources and other employee communications. -
Communications Dir., At&T Foundation; Corp. Media Relations Mgr.; Public Relations Mgr.At&T 1984 - 1996In new role of AT&T Foundation communications director, devised and led implementation of integrated communications that set strategic direction for and boosted external and internal awareness of AT&T social responsibility (focused on education, healthcare, arts and culture, international, and community programs). Managed on-site and virtual teams that produced materials including acclaimed biennial report, newsletter, website, guidelines and program brochures, annual meeting video, documentary, and employee magazine articles. Earned first Wall Street Journal coverage of foundation and won Council on Foundations award.Earlier, directed media relations and was chief spokesperson at world headquarters (single-handedly for a year). Burnished and protected evolving brand. Highlights included generating record coverage of AT&T technology at a national political convention and abundant other on-target placements. Also, secured balanced reporting on downsizing and service outages, and devised and led interdisciplinary enactment of plans that brought positive response to AT&T's departure from signature building. Previously, in dual roles as regional employee communications manager and account manager for business marketing group, launched and produced dozens of employee, marketing and public affairs/regulatory communications vehicles, from newsletters to brochures to articles to audio tapes to speaker remarks. Also, served on special task forces, whose charges included developing and introducing AT&T PR performance standards, writing executive job descriptions, and writing first PR-generated RFP response to support sales colleagues.
Laura M. Abbott Skills
Laura M. Abbott Education Details
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Frequently Asked Questions about Laura M. Abbott
What company does Laura M. Abbott work for?
Laura M. Abbott works for Laura M. Abbott Communications
What is Laura M. Abbott's role at the current company?
Laura M. Abbott's current role is Senior Communicator for Innovators & Improvers; Former Journalist; Tech, Higher Education, Healthcare, Nonprofit Fortes.
What is Laura M. Abbott's email address?
Laura M. Abbott's email address is lb****@****ail.com
What is Laura M. Abbott's direct phone number?
Laura M. Abbott's direct phone number is +128177*****
What schools did Laura M. Abbott attend?
Laura M. Abbott attended Northwestern University, University Of Connecticut.
What are some of Laura M. Abbott's interests?
Laura M. Abbott has interest in B2c, Collecting Antiques, Demographics, Technology, Home Improvement, Shooting, Reading, B2b, Gourmet Cooking, Sports.
What skills is Laura M. Abbott known for?
Laura M. Abbott has skills like Press Releases, Strategic Communications, Media Relations, Crisis Communications, Corporate Communications, Social Media, Marketing Communications, Web Content, Public Relations, Message Development, Marketing, Spokesperson.
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