Laura Lyman Email & Phone Number

New York, New York, United States

Brooklyn, New York, United States

• Manage day-to-day activity for clients including Pantone, Zelle, Tezos and more.
• Create press strategies that are inherently newsworthy from beginning planning to final execution
• Secure press coverage in top-tier outlets including lifestyle, finance, business, trade and tech publications
• Lead brand partnerships with influencers across all social media platforms
• Brainstorm with our clients on brand positioning during different news cycles

Greater New York City Area

• Manage the day-to-day of top-tier clients
• Customize marketing plans, draft press/promo strategies and decks
• Create strategic roll-outs for influencers across all social platforms
• Consistently hunt for new talent and influencers both nationally and internationally
• Oversee the roll-out of brand partnerships, album/song releases and social media campaigns
• Continue gaining relationships in the industry to build upon existing relationships

Greater New York City Area

• Worked on select Public Affairs clients at DKC, including Ken Burns, Catholic Charities of New York, PBS Dramas, Yoobi, Westchester Medical Center, Airbnb and more.
• Secured top-tier, regional and trade press hits
• Developed relationships with journalists and editors from a variety of outlets
• Crafted press releases, pitches, and other media materials for clients
• Helped with events on-site from creation to execution
• Mentored junior staff including account coordinators and interns

New York, New York

• Worked within the Public Affairs division of DKC on various clients including: Ken Burns, PBS Dramas, Liberty Science Center, Catholic Charities of New York, Citizens Crime Commission of New York City, Yoobi, National.
• Assisted the Managing Director of Public Affairs and Executive Vice President of Public Affairs
• Drafted customized press releases, media advisories and pitches based on the client
• Compiled coverage reports on the client’s news coverage and overall impressions in media
• Conducted competitor research and compiled extensive media lists
• Assisted with marketing campaigns and the promotion of high-profile events

Wilmington, Delaware

• Worked closely with the Director of Marketing and Communications on all bases concerningsocial media and events.
• Embraced independent assignments such as crafting press releases, updating the companysite’s landing page, managing client databases, and handling event invitations and guest lists.

Newark, DE

• Regularly engaged Nationals officials in order to inform Alpha Xi Delta members ofscholorship opportunities, upcoming events and additional matters of interest.
• Developed collaborative strategy with sorority executives to increase awareness ofphilanthrophy, Autism Speaks, and fundraisers amongst on and off-campus communities.

New York City

• Accounts worked on: NYU Langone, Answer The Call and Cold-EEZE
• Provided support in all aspects of public relations operations, primarily in the hospitality and non-profit sectors
• Crafted press releases, set up events at NYC hotels, managed media, and brainstormed in meetings with senior level PR executives

Education record

Activities and Societies: Varsity Cheerleading, Zimbabwe Relief Club, Stock Market Club, Italian Club

English - Professional Writing, Publicity And Media, Senior

Activities and Societies: Alpha Xi Delta - Foundation Liaison Winter Study Abroad - Italy