Laura Lyman Email & Phone Number

New York, New York, United States

Brooklyn, New York, United States

• Manage day-to-day activity for clients including Pantone, Zelle, Tezos and more.• Create press strategies that are inherently newsworthy from beginning planning to final execution • Secure press coverage in top-tier outlets including lifestyle, finance, business, trade and tech publications • Lead brand partnerships with influencers across all social media platforms• Brainstorm with our clients on brand positioning during different news cycles

Greater New York City Area

• Manage the day-to-day of top-tier clients • Customize marketing plans, draft press/promo strategies and decks• Create strategic roll-outs for influencers across all social platforms • Consistently hunt for new talent and influencers both nationally and internationally • Oversee the roll-out of brand partnerships, album/song releases and social media campaigns• Continue gaining relationships in the industry to build upon existing relationships• Secure and supervise press opportunities and TV Appearances for clients• Assist with marketing campaigns and the promotion of high-profile events

Greater New York City Area

• Worked on select Public Affairs clients at DKC, including Ken Burns, Catholic Charities of New York, PBS Dramas, Yoobi, Westchester Medical Center, Airbnb and more. • Secured top-tier, regional and trade press hits • Developed relationships with journalists and editors from a variety of outlets• Crafted press releases, pitches, and other media materials for clients• Helped with events on-site from creation to execution • Mentored junior staff including account coordinators and interns

New York, New York

• Worked within the Public Affairs division of DKC on various clients including: Ken Burns, PBS Dramas, Liberty Science Center, Catholic Charities of New York, Citizens Crime Commission of New York City, Yoobi, National Constitution Center, and more.• Assisted the Managing Director of Public Affairs and Executive Vice President of Public Affairs • Drafted customized press releases, media advisories and pitches based on the client• Compiled coverage reports on the client’s news coverage and overall impressions in media• Conducted competitor research and compiled extensive media lists• Assisted with marketing campaigns and the promotion of high-profile events• Helped with events on-site, such as media check-in, seating and escorting VIPs

Wilmington, Delaware

• Worked closely with the Director of Marketing and Communications on all bases concerningsocial media and events.• Embraced independent assignments such as crafting press releases, updating the companysite’s landing page, managing client databases, and handling event invitations and guest lists.

Newark, De

• Regularly engaged Nationals officials in order to inform Alpha Xi Delta members ofscholorship opportunities, upcoming events and additional matters of interest.• Developed collaborative strategy with sorority executives to increase awareness ofphilanthrophy, Autism Speaks, and fundraisers amongst on and off-campus communities.

New York City

• Accounts worked on: NYU Langone, Answer The Call and Cold-EEZE• Provided support in all aspects of public relations operations, primarily in the hospitality and non-profit sectors• Crafted press releases, set up events at NYC hotels, managed media, and brainstormed in meetings with senior level PR executives

Education record

Activities and Societies: Varsity Cheerleading, Zimbabwe Relief Club, Stock Market Club, Italian Club

English - Professional Writing, Publicity And Media, Senior

Activities and Societies: Alpha Xi Delta - Foundation Liaison Winter Study Abroad - Italy