Laura Magliulo Email & Phone Number

Accomplished Consumer Packaged Goods Market Research and Services Insights Leader with extensive experience in developing insights-driven business-building marketing solutions to drive market share, brand equity, and profitable growth in both the U.S. and international markets. Strong collaborator across functions consistently delivering value through designing and implementing innovative consumer and shopper-based research studies to identify new business opportunities, analyze segmentation, evaluate future trends, and identify unmet needs. Reputation for developing clear strategies, break-through presentations, and influencing execution of new ideas. Innovative leader with passion for developing multi-disciplinary, high-performance teams: foster collaboration, alignment, and achievement of company goals with quality, integrity, and a sense of humor. Highlights:* Built, managed and led a well regarded Consumer and Customer Insights focused Marketing Research department that consistently offered “best in class” market research practices, processes and solutions. * Developed and launched a Stage-Gated New Product Development (NPD) and Innovation process allowing new product ideas to be tested faster; increased new products in the feasability stage/pipeline by 30%. Developed market research tools that complemented the Stage-Gated NPD process.* Recognized by cross-functional and multi-cultural partner in global organizations with passion for integrating data in business decisions. Proficient in establishing and building research capabilities and usage within organizations through leadership, coaching, and training. - Consumer and Shopper Market Research- Brand Positioning, Value Proposition- Advertising, Communications, Media/Digital Optimization- Strategic Planning- New Product Development and Design Thinking- Concept and Product Testing- Setting and managing budgets- Vendor Selection and evaluation- Coaching and mentoring staff

Listed skills include Marketing Research, Market Research, Customer Insight, Segmentation, and 26 others.

• Independent Consumer And Market Insights Consultant And Contractor

  Laura A Magliulo

  Fairfield, Ct, Us