Laura Malfer Email & Phone Number

Driven and resourceful professional with 15+ years experience consistently delivering top performance. Instrumental in fostering and developing mutually beneficial relationships by matching the vehicle requirements of customers with the inventory of dealerships. An extensive knowledge of gas and electric vehicles and the up sizing of custom requirements within customers and potential client's needs. Articulate and timely communicator with excellent organizational skills, keen attention to detail, and proven ability to complete various tasks within a fast-paced environment. As a Limited Liability Corporation (LLC), I devote my time to match client needs with automobile inventories. This saves my clients time and assures cooperation and profitability.

Detroit, Michigan, Us

Consistently deliver top sales performance of vehicle and services in the South-Central region.Develop client relationships to assess and achieve individual business and vehicle needs for 120+ dealerships located across Houston, Corpus Christi, and Southern Louisiana. Assess businesses’ current and future vehicle fleet needs and develop recommendations for sedans and light- and medium-duty trucks. Strategically identify and target potential clients with a focus on contracts to significantly boost revenue. Promote and sell optional services including OnStar, commercial link fleet services, AC Delco parts, and GM financing and leasing services. Educate clients on the benefits of different types of financial services, electric vehicles and promotions, recommending cost-effective and viable opportunities to enhance the member’s experience.

Drove sales of search engine marketing, search engine optimization, websites, online displays, social media optimization, direct mail, and newspapers for the Houston branch of the media and information company.Generated new sales leads by conducting extensive market analysis and research to identify potential clients. Networked at monthly association and Chamber of Commerce meetings to connect with local business owners, doctors, and lawyers to develop client relationships and gain referrals. Guided clients through leveraging co-op funds to purchase services assisting them with completing paperwork to ensure reimbursement.Generated new sales leads by conducting extensive market analysis and research to identify potential clients. Networked at monthly association and Chamber of Commerce meetings to connect with local business owners, doctors, and lawyers to develop client relationships and gain referrals. Guided clients through leveraging co-op funds to purchase services assisting them with completing paperwork to ensure reimbursement.

Charged with improving the health of 150+ dissatisfied and delinquent accounts to generate and regain revenue for the organization.Cultivated trust and rapport with neglected clients to re-establish services and regenerate lost revenue. Researched and analyzed business processes and goals to create programs to meet their individual needs aligned with budgetary requirements. Maintained updated knowledge of industry trends and best practices to share with clients to reach objectives.

Managed sales of digital marketing for newly established digital departmentDeveloped and sold digital marketing strategies including website, SEM, SEO, geo targeting, geo fencing, blogs, review control options, and digital media advertising. Built client network by researching potential clients via the web, newspapers, association newsletters, local magazines and attending association meetings. Ensured consistent communication with clients tracking and reporting campaign progress and suggest adjustments to improve campaign outreach and impact.

Generated sales of search engine marketing, search engine optimization, website, online display, and print tools for the digital marketing agency.Led presentations of multi-product programs to propose services to new and existing clients. Established network of local business owners through extensive research and outreach. Focused on face-to-face contacts to quickly build client relationships and share knowledge and expertise.

Directed the monthly publication of the local lifestyle magazine with a circulation of up to 30k.Planned and executed monthly editions of the publication. Composed articles on wide-ranging topics reflecting the lifestyles and trends in the area including home décor, food and dining, and current and upcoming events in the community. Collaborated with editors from other area publications to develop strategies and plan future issues. Partnered with graphic artists and photographers to design each publication. Assisted with distribution of magazines to businesses. Managed monthly budget and sold advertisements.

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