Laura Mallozzi Email & Phone Number

Canada

Brand Communications lead (Advertising, PR & Social) for national retail & brand in culture calendar

Marketing lead for Core & Innovation portfolio of retail calendar and Digital Media. Oversee CRM, In-Restaurant Merchandising (POS), and Local Store Marketing portfolios

Marketing lead for Core & Innovation portfolio of retail calendar and Digital Media. Oversee CRM, Direct Mail and Local Store Marketing portfolios

Marketing lead for Digital Media, CRM, Direct Mail, and Local Store Marketing

Toronto, Canada Area

In Brainstation's Digital Marketing and Social Media marketing courses, I guide students through the fundamentals of digital strategy, social media, SEO, SEM and e-mail marketing.

Toronto, Canada Area

• Managed the digital ecosystem for robust omni-channel campaigns including e-mail, web, mobile app and Digital OOH
• Led agency partners and community managers; ensuring timely and effective execution of socialstrategies, media plans and influencer programs
• Cultivated relationships with Key Stakeholders to understand overall business objectives, identifyopportunities and determine how goals can be maximized through digital channel support
• Managed content strategy and media planning for all McDonald’s and McCafe Canada social accounts
• Led training of new team members and partners for social processes, tools and best practices
• Allocated monthly production and media campaign budgets upwards of $150k

Toronto

• Clients: The Home Depot Canada, Dairy Queen Canada, PayPal
• Recognized in top 10% of employees through fast-track promotions and selection for high priority initiatives
• Spearheaded the implementation of a new strategic operating model for Canada’s largest home improvement retailer, The Home Depot. Newsdesk identifies real-time insights for content creation and optimization
• Managed strategy, planning and creative for Dairy Queen and The Home Depot social content
• Led the development of influencer, contest and surprise and delight strategies
• Mentored new team members and led the on boarding process for new community managers, enabling them to develop their skill sets

Toronto, ON

• Clients: LG Electronics, Dairy Queen Canada, Canada Post, West Jet, Nestlé
• Managed the social development process, content calendars and communities for key clients
• Established and implemented content and media targeting strategies (custom audiences, dayparting, dark posts, weather triggered ads)
• Led social listening outreach and reporting initiatives through Leadsift, Nuvi, Netbase and Sprinklr
• Created social reports for various clients, producing KPIs, benchmarks and actionable insights
• Wrote creative briefs for national marketing programs inclusive of traditional and digital marketing deliverables

Mississauga, ON

• Supported the online marketing manager on lead generation campaigning
• Optimized digital demand generation strategy and increased website traffic through targeted SEO efforts
• Led the creative development and execution of social media and blog content
• Synthesized and published Descartes' website content through Drupal CMS System
• Implemented e-mail marketing campaigns with Silverpop: Marketing Automation & Email Software

Mini Mba, Brand Management

Bachelor Of Arts - Ba, Media, Information & Technoculture

Course focus: Virtual Worlds and Interactive Media