Laura Mandel Email & Phone Number

I am a B2B marketing and branding enthusiast with expertise in developing content based marketing programs designed to generate awareness and demand in nascent markets. I love new and exciting challenges that allow me to tap into my marketing experience, while also providing new opportunities to learn and think differently. I am extremely organized and results oriented. I excel at project management and I am highly accountable for my work.I am just as comfortable working in Salesforce.com to run custom reports as I am developing high quality presentations, writing attention grabbing headlines and copy and managing complex, cross-functional initiatives. I enjoy managing and mentoring others and working as part of a team, however, I am equally comfortable rolling up my sleeves to get things done on my own. I have led two comprehensive rebranding and repositioning efforts, once while at Procurian (now part of Accenture) and again at Actua Corporation (formerly ICG and Internet Capital Group). As part of these efforts, I was instrumental in the brand positioning, renaming and the subsequent conversion processes which culminated in two seamless market launches. In addition, I have developed and led content marketing programs designed to build awareness and generate leads. As part of these programs I have experience designing everything from the underlying strategy and lead scoring criteria to developing awareness building nurture programs and the related content.In addition to marketing, I love to cook, read, travel, exercise and spend time with my family and friends.

Listed skills include Marketing, Strategy, Digital Marketing, Marketing Strategy, and 30 others.