Laura Marquez Email & Phone Number

Spain

• Leading the digital marketing strategy for the surgical laparoscopic portfolio in Western Europe. Targeting healthcare professionals in hospitals and clinics. • Leading transformation programs involving the introduction to sales and marketing teams of new technology platforms to improve customer experience and process efficiency.

London, England, United Kingdom

• Led the product development and marketing strategy of the surgical kits' portfolio targeting surgeons, managers and administrators in hospitals and GPOs in EMEA.• Developed a team of 4 product managers and business developers supporting >800 sales reps in a $60m business• Communicated the strategy and business performance to multiple internal stakeholders.• Contributed to 23% increase in sales over three years by executing high-impact strategic and tactical programs.

Spain

• Led the marketing strategy of surgical kits targeting surgeons, hospital managers and administrators in hospitals and GPOs in EMEA.• Developed product positioning and created messaging framework, pitch decks and sales tools and collateral.• Created and deployed an interactive tool for sales reps to demonstrate product economic value.

Spain

• Led the development and implementation of a strategic framework and tactical plans. This involved all aspects of product marketing, including product launches, competitive analysis, value proposition and pricing strategy.• Directed the launch of 3 new products, with total annual revenue of $3m.• Local and international trade shows management and execution.• Participated in a company talent programme which included mentoring, workshops and educational sessions.• Implemented a multi-channel demand generation campaign targeting gynecology surgeons in Spain. Achieved a positive engagement from > 180 accounts worth $2m.

Spain

• Managed projects for new product concepts in collaboration with R&D, finance, operations, and sales functions.• Cooperation with sales teams in developing key account plans and setting pricing strategies.

Spain

• Directing marketing teams in European and South American markets on the strategy and execution of global product and campaign launches according to market dynamics and customer needs.• Established a network of 3 reference centers to serve as educational platforms for customers and to increase brand awareness in the UK, Italy and Brazil.• Developed and deployed a new a marketing tool that was implemented by all marketing teams in Europe. The tool enabled a new process for planning and executing new product launches.• Provided insights about markets, competition and trends to product management and business leaders.• Investment approval from Corporate to expand business in UK and Brazil, including the recruitment of 35 sales FTE's.

Spain

• Led the hip join replacement product line ($5m sales pa.), targeting surgeons and hospital managers.• Developed and executed the strategy and product roadmap and developed product core positioning.• Created a comprehensive set of sales assets and tools to support sales team to convey value messages to customers and handle objections.• Launched 2 products (resurfacing and revision hip join replacements) with total annual revenue of $2m.• Established a training and education program for surgeons in partnership with key opinion leaders and the University Hospital Clinic de Barcelona, with ~40 surgeons trained per year.

Master'S Degree, Digital Business, Merit

Progresa Programa Ejecutivo, Business Administration And Management, General

Executive Mba, Business Administration And Management, General

Master'S Degree, Digital Business

Master'S Degree In Marketing Management, Sales And Marketing

Bachelor Business Administration, Marketing