I have always been interested in a healthy lifestyle, which led me to become a physiotherapist. As I learned more about healthy habits and discovered the business and startup world, I began building my own idea into the first physical market-ready product. Through this journey, I gained experience in market research, growth hacking, and digital marketing. To deepen my interest, I completed an online marketing course and studied marketing specialisation for 3 years at Tallinn School of Economics.Currently, I am a Digital Media Specialist and Project Manager with 2,5 years of experience in a media agency. My expertise includes creating and managing digital campaigns online, including Meta and Google platforms, with experience in both B2B and B2C campaigns.I am passionate about e-commerce and I enjoy analysing data to find top-performing strategies.