Laura Martinez Murillo Email & Phone Number

London Area, United Kingdom

Bogotá, Capital District, Colombia

Lead the negotiation process with suppliers, manage commercial contracts, define prices and profit margins, develop projections, verify indicators, implement business strategies, manage product portfolio, ensure portfolio management, update platforms and coordinate work teams. Achievements: I implemented a strategy of early payment credits (financial negotiations), expanding the number of credits, profit margin and sales by 25 percent.

New business development and search for new growth opportunities in different market segments. Follow up on client trends and needs to negotiate with the ideal partners to satisfy them and meet their expectations. Control achievement of the company's sales objectives. Report and communicate progress on opportunities to the team. Negotiate commercial conditions and ensure service delivery meets expected deadlines, methods, and standards.

Bogota, D.C., Capital District, Colombia

Follow-up of sales indicators and KPIs of the new business area (exports, eggs, flour, and by-products). Month-to-month monitoring and control of P&G, operating profit, gross profit, costs, and expenses of the export area. Profitability evaluation of new markets, strategic markets, and each of the SKUs of the export portfolio. Perform sales and operations planning (PVO) corresponding to the export channel, analyzing previous months sales, and avoiding deviation in the WMAPE. Present results, indicators, projections, and monthly and accumulated commercial plans of the new business channel to the Board of Directors of Productos Ramo. Track and analyze sell-out of export channel distributors for commercial decision-making and sales and operations planning.Achievements:• Reduce WMAPE (Weighted Mean Absolute Percentage Error - deviation between sales planning for production and actual sales) from 128% to 35% in exports by implementing grounded sales planning and analyzing inventory turnover.• Create templates and collaborative demand programs with international distributors, increasing base demand purchase orders.

Bogotá, Distrito Capital, Colombia

Monitoring and control of the whole import process through strategic alliances with logistics agents. Control and follow up on BARTEC's invoicing process, expenses, and costs. Management and control of the company's petty cash. Managed direct negotiations with European factories, according to customer needs, determining prices and product distribution—monthly reporting of the sales area results. Manage the invoicing of purchase orders, profit margin, and commission percentage of the sales area.Achievements:• During the pandemic, Bartec's natural market (Oil&Gas) reduced its CAPEX investment drastically; for this reason, I took the initiative to make the first contact with the liquid hydrogen market; the development of this market managed to reduce the loss margin during this period.

Bogotá D.C., Colombia

Perform strategies between the commercial area and trade marketing for purchase, sales, and inventory control in the 17 stores nationwide. Ensure the internal distribution of the store and the payment of commissions for sales generated to promoters. Monitor monthly results and indicators of the 17 Samsung experience centers. Develop strategies with B2B customers in the Retail channel through monthly promotions of cell phones, tablets, and accessories. Analyze customer behavior according to sales, mystery shopper, and supplier information to optimize service and determine the feasibility of new products.

Msc Business With Business Analytics, Business Administration And Management, General

Gestion Et Management Des Entreprises, Business Administration And Management, General

Administracion De Negocios Internacionales