Laura Masse Email & Phone Number

New York, Ny, Us

New York, Ny

Laura partners with clients to build brand opportunity and new customer value at the intersection of GenAI, spatial experiences and digital ownership. She is currently leading the net new creation of thought leadership and offerings around Gen AI, Responsible AI and The Future of Loyalty.

Greater New York City Area

Competitively position brands by engineering strategic opportunities across digital, mobile and traditional platforms, unlocking leading-edge market opportunities, building sustainable engagement and maintaining profitable growth.Clients include: Samsung B2B Mobile, Bitfury, Diamond Standard, National Wildlife Federation, National Marine Sanctuary Foundation, AMC Networks; Canoe Ventures, Travel Channel, Electus Entertainment; InStyle Magazine; Madison Square Garden Entertainment; Project Runway.

Laura is Global Consulting Partner at Ogilvy Consulting, focusing on transforming brands into profitable, growth-oriented, multi-platform businesses in the face of digital disruption and relentless change.Her award-winning publication "UNBLOCKED: The Power of Blockchain Technology to Establish Trust, Build Brands & Transform Business" was published in June 2017 as part of the provocative Ogilvy Consulting Think Series.

Greater Los Angeles Area

Designed competitive brand successfully broadening the appeal of emerging Latino network to general market Millennials. Reimagined network's digital profile to sync with behavior of digital natives, engaging them across multiple platforms.Directed all consumer, affiliate & ad sales marketing, corporate communications, publicity, on-air promotion and graphic design. Managed internal creative teams as well as external media and promotion agencies.

Leveraged Hallmark brand and consumer insights to position and launch Hallmark Channel, propelling it to a Top Ten primetime network. Increased revenue through major audience gains, significant expansion of distribution and innovative ad sales sponsorship solutions. Launched Hallmark Movie Channel opening successful new ad sales an affiliate revenue streams.Directed brand strategy. Provided strategic and creative leadership for all consumer, ad sales, distribution and digital marketing. Effectively managed marketing, design and media teams to deliver impactful, award-winning work.

Launched Hallmark Channel and secured early wins against all KPIs. Achieved significant ratings increases in key demos by designing successful multi-platform national campaigns and third-party partnerships. Increased ad sales revenue at high CPMs by building innovative cross-platform sponsorship packages. Increased distribution growth by creating unique opportunities for affiliates to drive high margin broadband and digital products.

Contemporized out-dated American Movie Classics through a strategic brand re-engineering, successfully enabling the new AMC to attract a younger, more monetizable audience. Managed brand positioning and brand strategy. Led all consumer, affiliate and ad sales marketing from strategic development through creative direction and implementation. Directed content development and marketing across digital and traditional platforms: on-air, at amc.com and in AMC Magazine.

1996 - 1998: Discovery Channel Online - Division Director, Digital MarketingLaunched Discovery Channel Online, successfully opening new ad sales revenue stream. Built and sold first $1MM cross-platform ad sponsorship, integrating digital, on-air and live experiential components.1995 - 1996: Division Director, Affiliate Marketing, Discovery NetworksDeveloped compelling B2B brand positioning for Discovery Channel and TLC, enabling them to successfully compete for distribution and promotional partnerships.

Managed diverse portfolio of advertising agency accounts with annual billings over $20 million including: Discovery Channel, TLC, Conrad International Hotels and The Walt Disney Company.

B.A., Political Science

Digital Media Marketing Professional Certificate