Laura Masse work email
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Laura Masse personal email
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Innovative leader and strategist who successfully transforms multi-platform businesses and brands in the face of continual disruption to drive revenue.Subject matter expert in AI, Gen AI, spatial experiences, blockchain technology, digital assets and cryptocurrencies and how they can be used as innovation triggers to inspire the re-imagination of business. Award-winning author of "Unblocked: The Power of Blockchain Technology To Establish Trust, Build Brands & Transform Business" and "Brands, Blockchains & The Creation Of Value." C-Suite Executive & Trusted C-Suite AdvisorAI | Gen AIBlockchain Technology | Web3 Spatial Experiences: AR / VR / MRBrand Strategy | Corporate IdentityROI | P&L Budget ManagementStrategic Alliance DevelopmentThought Leadership | Content StrategyDigital | Social | Mobile MediaAdvertising and PromotionAdvertiser and Affiliate PartnershipsContent MonetizationStrategy, Vision and Mission Planning
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PresidentLbm MarketingNew York, Ny, Us
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Marketing Capability LeadAccenture Dec 2022 - PresentNew York, NyLaura partners with clients to build brand opportunity and new customer value at the intersection of GenAI, spatial experiences and digital ownership. She is currently leading the net new creation of thought leadership and offerings around Gen AI, Responsible AI and The Future of Loyalty.
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Brand Architect & Marketing StrategistLbm Marketing Jan 2010 - Nov 2022Greater New York City AreaCompetitively position brands by engineering strategic opportunities across digital, mobile and traditional platforms, unlocking leading-edge market opportunities, building sustainable engagement and maintaining profitable growth.Clients include: Samsung B2B Mobile, Bitfury, Diamond Standard, National Wildlife Federation, National Marine Sanctuary Foundation, AMC Networks; Canoe Ventures, Travel Channel, Electus Entertainment; InStyle Magazine; Madison Square Garden Entertainment; Project Runway.
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Global Consulting PartnerOgilvy Consulting Nov 2016 - Oct 2022Laura is Global Consulting Partner at Ogilvy Consulting, focusing on transforming brands into profitable, growth-oriented, multi-platform businesses in the face of digital disruption and relentless change.Her award-winning publication "UNBLOCKED: The Power of Blockchain Technology to Establish Trust, Build Brands & Transform Business" was published in June 2017 as part of the provocative Ogilvy Consulting Think Series. -
Executive Vice President, MarketingNuvotv 2013 - 2014Greater Los Angeles AreaDesigned competitive brand successfully broadening the appeal of emerging Latino network to general market Millennials. Reimagined network's digital profile to sync with behavior of digital natives, engaging them across multiple platforms.Directed all consumer, affiliate & ad sales marketing, corporate communications, publicity, on-air promotion and graphic design. Managed internal creative teams as well as external media and promotion agencies. -
Executive Vice President, MarketingCrown Media Family Networks Jan 2007 - Sep 2009Leveraged Hallmark brand and consumer insights to position and launch Hallmark Channel, propelling it to a Top Ten primetime network. Increased revenue through major audience gains, significant expansion of distribution and innovative ad sales sponsorship solutions. Launched Hallmark Movie Channel opening successful new ad sales an affiliate revenue streams.Directed brand strategy. Provided strategic and creative leadership for all consumer, ad sales, distribution and digital marketing. Effectively managed marketing, design and media teams to deliver impactful, award-winning work. -
Senior Vice President, MarketingCrown Media Family Networks Nov 2001 - Dec 2006Launched Hallmark Channel and secured early wins against all KPIs. Achieved significant ratings increases in key demos by designing successful multi-platform national campaigns and third-party partnerships. Increased ad sales revenue at high CPMs by building innovative cross-platform sponsorship packages. Increased distribution growth by creating unique opportunities for affiliates to drive high margin broadband and digital products.
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Vice President, MarketingAmc Networks Jun 1998 - Nov 2001Contemporized out-dated American Movie Classics through a strategic brand re-engineering, successfully enabling the new AMC to attract a younger, more monetizable audience. Managed brand positioning and brand strategy. Led all consumer, affiliate and ad sales marketing from strategic development through creative direction and implementation. Directed content development and marketing across digital and traditional platforms: on-air, at amc.com and in AMC Magazine. -
Division Director, MarketingDiscovery Communications 1995 - 19981996 - 1998: Discovery Channel Online - Division Director, Digital MarketingLaunched Discovery Channel Online, successfully opening new ad sales revenue stream. Built and sold first $1MM cross-platform ad sponsorship, integrating digital, on-air and live experiential components.1995 - 1996: Division Director, Affiliate Marketing, Discovery NetworksDeveloped compelling B2B brand positioning for Discovery Channel and TLC, enabling them to successfully compete for distribution and promotional partnerships. -
Vice President, Account SupervisorEarle Palmer Brown 1989 - 1995Managed diverse portfolio of advertising agency accounts with annual billings over $20 million including: Discovery Channel, TLC, Conrad International Hotels and The Walt Disney Company.
Laura Masse Skills
Laura Masse Education Details
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B.A., Political Science -
Digital Media Marketing Professional Certificate
Frequently Asked Questions about Laura Masse
What company does Laura Masse work for?
Laura Masse works for Lbm Marketing
What is Laura Masse's role at the current company?
Laura Masse's current role is President.
What is Laura Masse's email address?
Laura Masse's email address is la****@****sse.com
What is Laura Masse's direct phone number?
Laura Masse's direct phone number is +181841*****
What schools did Laura Masse attend?
Laura Masse attended University At Albany, Suny, New York University.
What skills is Laura Masse known for?
Laura Masse has skills like Integrated Marketing, Advertising, Mobile Marketing, Creative Direction, Marketing, Digital Media, Marketing Strategy, Strategic Partnerships, Entertainment, Business Strategy, Seo, Digital Strategy.
Who are Laura Masse's colleagues?
Laura Masse's colleagues are Charlie Ruhl, Gazi Salahuddin, Simi Rajbongshi, Laura M., Blanca Mottola, Alveera Asmaan, Munny Priyanka Kottakki.
Not the Laura Masse you were looking for?
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Laura Farber, CPA
Atlanta, Ga2yahoo.com, pdsi.us5 +190468XXXXX
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Laura E. Masse
Assistant Director Of Early Engagement, Office Of Alumni Engagement At University At BuffaloBuffalo, Ny4gmail.com, buffalo.edu, buffalo.edu, rit.edu1 (585) 4XXXXXXX
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