Laura Mastroberti Email & Phone Number

New York, United States

Melville, NY

Lead Expo team by spearheading 40+ ADI Expo and Training events across the US and Canada with up to 700+ attendees; includes all planning, logistics, and marketing communications to drive attendance and vendor support. Manage $3 million annual budget with a goal of 5-10% expense reduction YoY. Record and report all P&L information to senior leadership.

Amityville, New York

Direct overall marketing strategy and creative, ensuring all advertising efforts, print and marketing communications projects work toward the organization's overall goals and objectives.Develop key marketing messages tailored to communicate our core brand identity Devise and execute corporate communications and strategies that convey our leadership in.

Key player in analyzing new market opportunities and revenue streams that help position organization as a media group, not just a newspaper. Provide senior management with detailed market analyses to support decision process and sales strategies.Responsible for overseeing a team of project managers focused on driving revenue and developing new business.

Work with the Group President, publishers, business heads and sales team to devise and implement marketing and sales programs to drive incremental revenue and build awareness of the CMP Channel Group and its product portfolio.Manage a comprehensive marketing plan based on research analysis, brand strategy and positioning to include budget and timelines in.

Prepared promotional budget for interactive Web site - includes forecasting, vendor payments, reconciliation accruals, and barter arrangements. Developed and implemented offline and online marketing strategies for sales teams. Maintained and designed online media kits and intranet information for sales force.Negotiated and executed all arrangements for.

Developed marketing plan based on market analysis and positioning that included budget and timelines in the areas of PR trade shows, research, promotion/advertising, premiums and other sales development tools.Managed concurrent lead generation programs for sales and marketing opportunities.Drove marketing communications programs for analyst briefings and.

Helped the sales organization drive near and long term sales opportunities and positioning of brands through integration, bundling programs, and brand platform specific integration (online, events, web seminars).Created core sales presentation for eWEEK Magazine and Custom Publication products and brand extensions.Developed integrated sales opportunities.

AMERICANBABY.COM Led the development process of the AmericanBaby.com website, managing all third party developers tasked with redesigning and rebuilding the site.Facilitated business development partnerships with ASPs and other portal sites. Developed online rate cards and integrated sales proposals. Managed all online and offline consumer promotions to.

DISPLAY ADVERTISING/CUSTOMER SERVICE Windows, NetGuide, Home PC, Network Computing, InformationWeek, Internet Week Magazine(s)Managed, directed and organized staff of eleven Ad Coordinators for consumer and trade publications.Served as liaison to maintain affable relations between staff and all interdepartmental personnel (Editorial, Production, Credit.

Assisted VP/Sales Manager with administering team responsibilities. Served as key liaison between sales, research and marketing. Arranged management & budget reports, and T & E plans for station clientele. Coordinated monthly rep and team expenses as well as weekly sales reporting for 41affiliates.