Laura Mastroberti Email & Phone Number

New York, United States

Melville, Ny

Lead Expo team by spearheading 40+ ADI Expo and Training events across the US and Canada with up to 700+ attendees; includes all planning, logistics, and marketing communications to drive attendance and vendor support. Manage $3 million annual budget with a goal of 5-10% expense reduction YoY. Record and report all P&L information to senior leadership; including all 3rd party expenses for speaker fees, venue rental, branded giveaways, t&e, shipping/receiving, food & beverage and more.Negotiate and execute 40+ venue and hotel contracts working with Honeywell Meeting Solutions & Legal on terms and compliance.Execute high-impact, integrated marketing communications programs to help drive customer and vendor registration for ADI Expo program to meet attendance metric.Arrange all onsite logistics and event orders including all catering, floor plans, A/V, and ballroom and seminar room layouts.Initiate PR and social media campaigns utilizing ADI platforms (e.g. ADI Blog, LinkedIn, and Facebook) and other print vehicles such as catalogs, calendars and newsletters.Facilitate targeted registrant telemarketing program via third party call and SMS messaging center.Oversee post event evaluation reviewing process and attendee response. Maintain reporting on survey findings and provide ongoing improvement updates to ADI Leadership team.

Amityville, New York

Direct overall marketing strategy and creative, ensuring all advertising efforts, print and marketing communications projects work toward the organization's overall goals and objectives.Develop key marketing messages tailored to communicate our core brand identity Devise and execute corporate communications and strategies that convey our leadership in video surveillance and commercial audio markets. Develop communication strategy(s) that effectively counter competitor claims in the marketplace and establishes Speco’s unique value propositionDevelop B2B focused marketing materials, marketing collateral, and promotional campaigns to support the sales forceMonitor the effectiveness of marketing materials, seeking feedback, and calibrating programs as needed Promote company image, product and thought leadershipResearch, develop, implement and manage department budget and media plan.Work closely with Sales on turnkey and value added promotions to help drive and develop new business.Manage the strategy and planning of meetings and special events for Speco. Manage trade shows and exhibitions – both on and off site.

Key player in analyzing new market opportunities and revenue streams that help position organization as a media group, not just a newspaper. Provide senior management with detailed market analyses to support decision process and sales strategies.Responsible for overseeing a team of project managers focused on driving revenue and developing new business through integrated ad packaging beyond print for the Advertising Sales teams.Creative visionary who finds new opportunities to connect ideas and resources and turn them into revenue generating business units as with events, speakers bureau, and other barter-type agreements.Conceived, developed and expand an event business franchise by developing sponsorships that leverage all brand and media assets including print, online, cable, radio, social media & direct mail. Generated over $1MM in incremental revenue since Fall 2008.Build and grow an entire event team that manages all phases of event planning, logistics and tactical execution. From niche, custom launch parties to full scale community events with over 5000 attendees. Integral part of corporate responsibility task force that identifies and disperses monetary donations and resources to economically disadvantaged communities throughout Long Island and NY.Develop and manage an internal communication process designed to provide consistency, accuracy and confidence with regards to information handling and access to employees.Oversee Advertising training development staff ensuring curriculum and materials meet the needs of sales force to drive new business and grow revenue. Present market profile information, demographic trends and consumer needs to internal and external advertising communities through ongoing education and training.

Work with the Group President, publishers, business heads and sales team to devise and implement marketing and sales programs to drive incremental revenue and build awareness of the CMP Channel Group and its product portfolio.Manage a comprehensive marketing plan based on research analysis, brand strategy and positioning to include budget and timelines in the areas of PR, event and trade shows, research, promotion/advertising, sales tools, premiums and other sales development enablers.Ensure branding and positioning are reflected consistently through various communication vehicles including collateral, websites, trade press, market analysts, client presentations, and trade shows.Oversee all schedules and deliverables associated with various projects ranging from sponsored events to marketing collateral from copywriting through final execution. Continually review and finesse strategic marketing, new business development, customer outreach and the integration of existing product initiatives within the group marketing department.Manage event and trade show participation for publication group including negotiation of trade agreements, exposition services, logistics associated with event, including recruitment and travel.

Prepared promotional budget for interactive Web site - includes forecasting, vendor payments, reconciliation accruals, and barter arrangements. Developed and implemented offline and online marketing strategies for sales teams. Maintained and designed online media kits and intranet information for sales force.Negotiated and executed all arrangements for trade events, both corporate and client sponsored.

Developed marketing plan based on market analysis and positioning that included budget and timelines in the areas of PR trade shows, research, promotion/advertising, premiums and other sales development tools.Managed concurrent lead generation programs for sales and marketing opportunities.Drove marketing communications programs for analyst briefings and internal/external client communications.Managed support staff and product media development (web sites, intranets/extranets, video)

Helped the sales organization drive near and long term sales opportunities and positioning of brands through integration, bundling programs, and brand platform specific integration (online, events, web seminars).Created core sales presentation for eWEEK Magazine and Custom Publication products and brand extensions.Developed integrated sales opportunities and supervise all platforms (print, online, web based seminars).Analyzed research for core sales presentations - including primary, secondary, and syndicated studies.Developed and proposed new products, brands and brand extensions for eWEEK and PC Magazine.Sought new marketing platforms for sales tools working with management on special category presentations

AMERICANBABY.COM Led the development process of the AmericanBaby.com website, managing all third party developers tasked with redesigning and rebuilding the site.Facilitated business development partnerships with ASPs and other portal sites. Developed online rate cards and integrated sales proposals. Managed all online and offline consumer promotions to generate site traffic and reach revenue goals. Forecasted and managed marketing budget for consumer and internal projects.

DISPLAY ADVERTISING/CUSTOMER SERVICE Windows, NetGuide, Home PC, Network Computing, InformationWeek, Internet Week Magazine(s)Managed, directed and organized staff of eleven Ad Coordinators for consumer and trade publications.Served as liaison to maintain affable relations between staff and all interdepartmental personnel (Editorial, Production, Credit, Circulation, et al.) involved with meeting publication deadlines.Processed all insert and diskette/cd rom onsert quoting for group Sales and Marketing staffs.Worked closely with Business Office to ensure accurate revenue statistics & tracking reports.

Assisted VP/Sales Manager with administering team responsibilities. Served as key liaison between sales, research and marketing. Arranged management & budget reports, and T & E plans for station clientele. Coordinated monthly rep and team expenses as well as weekly sales reporting for 41affiliates.