Data-driven growth marketing leader with a track record of building and developing high performing teams across a variety of verticals including Fortune 100, start-up and non-profit organizations. Business leadership highlights include growing 1MM+ subscriber sign-ups in the first year for new AT&T SaaS product, in-housing award winning digital teams, driving YOY traffic growth exceeding digital profit contribution by 119%, plus led planning and execution of search strategy merger and acquisitions across multiple telcos (AT&T and T-Mobile).Built significant cross-channel partnerships with Google, Bing, Facebook, Twitter, Amazon, and more. Led and mentored best-in-class search marketing teams and developed influential cross-functional partnerships with product and technology, PR, retail, strategy, finance and integrated marketing teams.Deep experience across B2B/B2C, website strategy, CRO, SEO, web design, content development, campaign planning, customer journey/lifecycle, e-commerce, demand generation, testing and data analytics & insights.