With over 20 years of marketing communications experience, my approach to strategic planning is built on a foundation of information utilization. Combining traditional mediums and the latest marketing technologies, idea generation is results-driven, with effective reach and cost-efficient outcomes as the goals. Using learnings from measurement and analysis, I help clients cut through the clutter with relevance, leveraging the nuances of each communication channel to demonstrate how their brand is unique. I believe the keys to building trusted relationships are reflecting the client's philosophy and values, understanding their business and its dynamics, producing an outstanding product, and providing unsurpassed service. My background includes management and leadership positions on both the client and agency side. I work to achieve operational efficiency, while understanding that people are a company's most valuable asset and the key to success.
Listed skills include Marketing Strategy, Interactive Marketing, Integrated Marketing, Advertising, and 24 others.