Laura Hall Email & Phone Number

Cape Town, Wc, Za

I first started at HaveYouHeard with the title Head of Digital, but as I learned more and settled into the role, I realised that the needs of the agency and what was required did not fully fit what "Head of Digital" is typically understood to mean in an agency environment.

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Savanna | Hunters | Amarula | Viceroy | Scottish Leader | Corporate | RoA | Bernini

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Direct manager of a team of subject matter experts, learning designers, a video editor, graphic designer, and voiceover artists.- Setting of production targets and delivery of each member- Performance management, including the performance improvement plan process- Facilitation of a team environment that creates trust and promotes growth- Management of the tech lesson production process and workflow- Creation and completion of reports for performance tracking, business… Show more Direct manager of a team of subject matter experts, learning designers, a video editor, graphic designer, and voiceover artists.- Setting of production targets and delivery of each member- Performance management, including the performance improvement plan process- Facilitation of a team environment that creates trust and promotes growth- Management of the tech lesson production process and workflow- Creation and completion of reports for performance tracking, business KPIs and day-to-day- Evaluation and approval of learning material before go-live- Working with tools such as Contentstack, TypeForm, Vimeo, SAP, Freshdesk, Google Suite, Trello, Canva Show less

Cape Town Area, South Africa

Course reviews - https://www.trustpilot.com/review/shawacademy.com?search=LauraProduction of a 16-week, 32-lesson course on Digital Marketing and other marketing-related courses (e.g. SEO). As we expanded from late 2019 I became Team Lead to the technology faculty (AI, Computer Science, Cybersecurity, Python, etc.).- Development of course outline/curriculum- Research of course content- Creation and scripting of content for each lesson- Design of visual materials… Show more Course reviews - https://www.trustpilot.com/review/shawacademy.com?search=LauraProduction of a 16-week, 32-lesson course on Digital Marketing and other marketing-related courses (e.g. SEO). As we expanded from late 2019 I became Team Lead to the technology faculty (AI, Computer Science, Cybersecurity, Python, etc.).- Development of course outline/curriculum- Research of course content- Creation and scripting of content for each lesson- Design of visual materials using Powerpoint- Recording of each lesson using Debut- Editing of each lesson using VideoPad and Audacity- Development of all ancillary content (slides, summary notes, bonus content)- Outline of all quizzes, weekly assignments and modular assignments- Writing of website copy for course, module, and lesson descriptions, and content for marketing purposes across multiple channels (email, social, partner, etc.)- Optimisation of lessons based on various metrics (e.g. lesson churn, cc to buyer) Show less

Mobile

Account manager at iProspect Jul - Aug 2018Account management and optimisation for Travel Corporation/Cullinan Digital Jan 2019 - Jun 2019Consultant for Seeff Feb 2019 - May 2019Account PPC management for digital marketing agency Jan 2019 - Jun 2019Campaign Manager for Financial website, Jan 2020 - Mar 2020Ongoing PPC management and consulting for clients in financial industryOngoing consultation for small - medium businesses

Cape Town

iProspect is a global, award-winning agency – driving business performance for the world's largest brands including adidas, Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,300 employees spread over 93 offices in 55 countries.In 2017, iProspect won more than 200 awards including 15 leadership recognition awards and 33 Agency of the Year titles, and was named a Leader in The Forrester Wave™: Search Marketing… Show more iProspect is a global, award-winning agency – driving business performance for the world's largest brands including adidas, Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,300 employees spread over 93 offices in 55 countries.In 2017, iProspect won more than 200 awards including 15 leadership recognition awards and 33 Agency of the Year titles, and was named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Industry Agency of Choice at The International Performance Marketing Awards, and both Best Place to Work and Most Effective Media Agency by The Drum. Global President, Ruth Stubbs, recently received top honors as the Vision winner for the first Women Leading Change Awards presented by Campaign360. iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu IncGo to www.iprospect.com or follow us on Twitter @iProspect. Show less

- Account Management - strategy, relationship-building, upselling, campaign implementation- Certified in Google Adwords, Bing and Facebook- Extensive experience with Search, Display, RLSA, Remarketing, Smart Display, Youtube.- Travel, insurance, retail and technology verticals- E-commerce & lead generation. Good experience with international markets.- ROI / ROAS focused- Advanced tracking, bid strategies, attribution models, testing and landing page design… Show more - Account Management - strategy, relationship-building, upselling, campaign implementation- Certified in Google Adwords, Bing and Facebook- Extensive experience with Search, Display, RLSA, Remarketing, Smart Display, Youtube.- Travel, insurance, retail and technology verticals- E-commerce & lead generation. Good experience with international markets.- ROI / ROAS focused- Advanced tracking, bid strategies, attribution models, testing and landing page design experience.- Staying up to date on the latest changes and trends in PPC and other marketing.I believe that the most effective PPC should encompass looking at and improving business processes and communication, as well as overall user experience. Show less

Cape Town

• Managed marketing staff including: Marketing executive, the PR officer and web developer.• Created annual media plans, budgets, strategies, campaigns and marketing goals.• Executed all national advertising (ATL and BTL), oversaw Cape Town advertising, advised and reviewed all franchise area-specific advertising and advertised for new franchisees.• Managed all online advertising.• Attained new, liaised with, placed orders at and project managed suppliers, agencies… Show more • Managed marketing staff including: Marketing executive, the PR officer and web developer.• Created annual media plans, budgets, strategies, campaigns and marketing goals.• Executed all national advertising (ATL and BTL), oversaw Cape Town advertising, advised and reviewed all franchise area-specific advertising and advertised for new franchisees.• Managed all online advertising.• Attained new, liaised with, placed orders at and project managed suppliers, agencies, merchandisers, partners and other key accounts as required.• Trained franchisees and updated all other marketing related touch points.• Oversaw all camp activations, sampling and handouts.• Wrote, curated content and images, and sent weekly newsletters and monthly updates.• Managed Facebook, Twitter and G+, ensuring content strategies were aligned with marketing strategies.• Regularly analysed and reported on kpis set for the site.• Ensured all web tasks/issues were briefed and resolved.• Analysed performance of social media and website traffic using GoogleAnalytics, in-platform insights and other tools. Show less

Woodstock, Cape Town

• Website database and front-end management (both desktop & mobile)• Social Media management (Facebook, Twitter, Pinterest)• Creation and implementation of content strategies for all digital platforms• SEO, Analytics and Adwords analysis & management• Copywriting & content curation• Project management (briefing and testing of all website functionality)• Strong focus on CRM

Management of camps in the Johannesburg area, including client registrations, payments and queries - efficient admin and excellent customer service. Closely liaising with relevant franchisees to ensure their camps run smoothly. Briefing all additions/changes to the website and maintaining close liaison with PHP developers in the creation, testing and implementation of functionality.Management of IT technical support, ensuring that all internal issues with the server, internet… Show more Management of camps in the Johannesburg area, including client registrations, payments and queries - efficient admin and excellent customer service. Closely liaising with relevant franchisees to ensure their camps run smoothly. Briefing all additions/changes to the website and maintaining close liaison with PHP developers in the creation, testing and implementation of functionality.Management of IT technical support, ensuring that all internal issues with the server, internet and machines were resolved. Show less