The go-to marketing, public relation, and digital strategy consultant for the WA hospitality industry.

+ Leading JumpClimb's digital creative agency and managing a high performing team in an inclusive and proactive environment + Creating, managing and marketing diverse hospitality, food, beverage, lifestyle and tourism businesses+ Leading integrated marketing and brand strategy plans with regard to event management, marketing, digital communications, public relations, promotions, and brand awareness+ Building a client portfolio from zero to 20 of both high-profile and up-and-coming and grassroots Perth businesses+ Developing strong skills in negotiation from client pitching to business acquisition to project execution + Monitoring and reporting campaign effectiveness through reviewing and analysing sales performance, brand metrics and audience engagement

+ Working on the Beaufort Street Festival since its inception in 2010 and facilitated growth from 3,000 to 160,000 attendees in 2015 + Collaborating with business owners and chefs to create unique food offerings for the festival+ Copywriting, artwork design briefs and promotional collateral+ Generating PR and marketing strategies for key fundraising events+ Creating marketing strategies for food stage and food element of festival + Managing 150 stalls on the day - a mix of not for profit, retail, sponsors and food vendors + Curating and managing key fundraising events such as Roving Dinner - a progressive dinner on Beaufort Street; Laneway Feast - a styled dinner down a laneway and Craft Beer Chefs’ Table, degustation menu with matching beer; and Pizza and Bowls - a family day out with gourmet pizza + Leveraging sponsorships with local producers and managing stakeholder expectations + Curating the program for the Food Stage with chef demonstrations, sponsorship activations and competitions + Managing relationships with key stakeholders – City of Vincent, City of Stirling, suppliers, event agencies and stall holders

+ Managing the placemaking strategy for Perth's newest inner city precinct, Cathedral Square+ Identifying key events and activation opportunities for Cathedral Square and State Buildings+ Launching Cathedral Square brand and creating content for the website, EDM and social media channels + Coordinating PR and communications activity for the launch of the precinct and hospitality partners+ Creating, planning and executing consumer-facing placemaking programming and events to attract diverse populations, foot traffic for local business and media attention+ Integrating food, arts, culture and creativity in the placemaking program and events+ Work closely with Marketing Director to generate media buzz, public attention and interest

+ Creating content for Facebook, Instagram, Pinterest and Twitter+ Growing Facebook page from 3.5K to 150K followers, and identifying social media trends + Creating online campaigns and brand experiences for growing customer base and new marketplaces+ Leading social media training for sales team and leaders, and social media crisis management+ Leading copywriting, design briefs and promotional collateral for marketing campaigns + Curating key events and seminars, and creating marketing strategies for promotions + Managing blogger, influencer and consumer engagement and conversation + Managing brand ambassador campaigns with chefs, public figures and bloggers+ Working closely with leadership team to manage sponsorship accounts and client relationships + Curating national tours of seminar and classes for cookbook authors and chefs+ Identifying key events and expos for product placement and managing event execution + Managing events at annual sales incentive trip in Hong Kong and South Africa; official opening of Thermomix in Australia new head office; and Thermomix Roadshow in Melbourne + Implementing automated booking system procedure for cooking classes+ Introducing project management tool Yammer to workplace communication culture + Overhauling online recipe platform - Recipe Community - into a more useable platform

+ Managing a large client portfolio at a boutique law firm, specialising in commercial litigation, insurance and debt recovery+ Curating and executing all in-house events for office culture building and client experience