Marketing Director, Marketing Communications Director, Sr. Account Director, Brand and Marketing Strategist, Accomplished Marketing Manager, Respected Team Leaderlmbates24@gmail.comGoal-oriented marketing and account director with 20+ years of proven performance leading client and agency teams. As a leader, brand strategist and marketing consultant I leverage insights to identify opportunities that will help brands succeed. I'm passionate about building brands and happiest uniting teams around a unique vision and strategy. A collaborative leadership style and critical, big-picture thinking skills help me quickly assess situations, create effective strategies and lead teams to take projects from inception through execution.A diplomatic, polished communicator and facilitator, I am comfortable in the C-suite and at all levels within an organization. I balance a servant-leadership style to build consensus, gain commitment, and align leadership, peers and staff to meet goals and performance expectations.Areas of expertise: • Corporate, product and service branding• Brand strategy and positioning• Naming and identity development• Messaging and content strategy• Customer engagement strategy• Integrated communications planning• Qualitative research• Marketing strategy • Web and digital marketing• Professional presentation skills• Hiring and staff management• Budgeting and financial managementIndustry experience:• Financial services: retail banking, mutual funds, alternative investments, investment banking, private equity• Healthcare: health systems, insurance, pharmacy benefits• Institutions / Non-profits: higher education, associations, cultural• Medical technology• Retail: brick and mortar, multi-channel• Technology / Manufacturing: software, systems, devices, process automation, custom