Laura M. Berardi Mcconnell Email and Phone Number
Laura M. Berardi Mcconnell work email
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Laura M. Berardi Mcconnell personal email
I excel at building and growing new business, client, and stakeholder relationships. I have experience in the travel industry (specifically, destination marketing), technology, and nonprofit cultural attractions serving in digital marketing communications, digital direct response marketing, and new business development roles. I excel in managing the needs of many different parties to deliver high-quality work. Having worn many hats, managing multiple priorities comes easily to me. I thrive in fast-paced environments, and I can easily adapt to new challenges and learn new skills. I’m a fast learner who has earned certifications in Google Search Ads, social media marketing, and sales. A listing of my core competencies includes: ✅Paid Media (Google PPC and Facebook/Instagram/Social Ads)✅Email Marketing✅E-Commerce Forms and Landing Page Management✅Digital Fundraising for Nonprofits✅Direct Response Marketing✅HTML5✅Client Onboarding✅Client Services & Account Management✅AP Style Writing✅Content Marketing✅Organic Social Media (LinkedIn and Twitter)✅Stakeholder Communications Messaging Strategy✅Event Sponsorship and Management✅Web Content Creation, Including Newsletters & Video✅Drupal (Content Management Software)✅Sprinklr.com (Social Media Software) ✅Project Management✅Microsoft Office Suite, Word, Excel & PowerPoint✅Canva.comI currently live in North Carolina. I always love connecting with others, so please feel free to send me a message on LinkedIn and reach out!
Rkd Group
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Associate Director, Account ManagementRkd Group Jan 2024 - PresentPlano, Texas, Us
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Sr. Client PartnerRkd Group Aug 2023 - Jan 2024Plano, Texas, Us
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Digital Marketing ManagerThe Lukens Company Apr 2023 - Aug 2023Arlington, Va, Us -
Digital Account ManagerThe Lukens Company Aug 2021 - Apr 2023Arlington, Va, UsLeads the day-to-day execution, client services, and project management of digital marketing campaigns for 6 nonprofit clients, mostly arts & cultural attractions, focusing on fundraising, membership acquisition and retention, and overall marketing. Collaborates with the clients and internal teams, including direct mail, web development, graphic design, and copywriting teams, to deliver email and advertising campaigns on schedule and within budget. •Implements a total of 12 digital campaigns per year with a total budget of approximately $575,735, consisting of email marketing, search and social ads, and e-commerce forms to surpass clients’ yearly revenue goals in tandem with the direct mail team.•Counsels clients on overall digital strategy and shares the current health of digital campaigns over weekly status meetings and as-needed. •Strategizes on ways to bring additional revenue and projects to the agency, including increasing the agency’s profit for a client’s yearly contract by 33%.•Plans the digital production schedules to ensure internal and client teams meet all deadlines to allow us to launch campaigns on time. •Executes the TLC Mentorship Program for approximately 40 employees across the country.
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Business Development ExecutiveDarktrace Nov 2020 - Aug 2021Cambridge, Cambridgeshire, GbEngaged with new prospective clients for approximately 450-500 accounts, representing Darktrace across the Chicago and Midwest territory in addition to identifying and capitalizing on all potential business opportunities.• Consistently booked seven to eight meetings per week, making a minimum of 60-80 calls and 20 emails per day. Out of these meetings, two resulted in closed deals totaling $262,270. • Regularly performed in ninetieth percentile of held qualified meetings across North America. These qualified meetings resulted in a second meeting or a free trial.• Held the largest percentage of first meetings that converted to free trial on team of 20 inside sales representatives.•Performed as the number one business development executive for pitching Darktrace's capabilities to defend against ransomware as part of a North American-wide competition for the company. -
Coordinator, Communications & Public PolicyBrand Usa Jan 2019 - Aug 2020Washington, Dc, UsAssisted in development and implementation of marketing, communications, and public affairs programs related to Travel Promotion Act requirements, including annual report and business plan, executive branch programs, B2B initiatives, issue management, online collateral development, stakeholder communications, presentations, and events.• Drafted strategy recommendations for responsible and sustainable tourism as the organization pivoted operations during the COVID-19 pandemic. • Orchestrated production, editing, billing, distribution, and storage of 41+ video testimonials of partners and senior leaders with third-party vendor, demonstrating organization's value to stakeholders on website and social media.• Created three social media strategic plans per organization's editorial calendar, including authoring social media posts via Sprinklr, which increased stakeholder engagement and provided share by-the-minute updates on the organization.• Wrote articles for monthly newsletters, increasing online engagement on website, social media, and email. Additionally, enhanced 56 State Fact Sheet webpages in the transition to the new website.• Won naming contest for signature cocktail, “Rhythm & Booze,” served at the organization’s sponsored music-themed awards dinner highlighting the big screen film, America’s Musical Journey. -
Legislative Analyst, Equal Employment Opportunity AssistantAssistant Secretary Of The Navy, Manpower & Reserve Affairs Jun 2018 - Jan 2019Served as central communications node and project manager for the Secretary of the Navy’s major policy modernization initiative involving the U.S. Department of the Navy (Manpower & Reserve Affairs) in the Pentagon and the Office of Civilian Resources in the Washington Navy Yard.•Developed timelines on implementation schedules for legislative requirements, such as 5 reports submitted to Congress, 300 Congressional inquiries answered, and 31 federal and naval policies optimized.•Reviewed 73 legislative requirements and proposals within National Defense Authorization Act, which defined department’s priorities and notified team of policy changes.•Updated implementation guidance for Department of the Navy's execution of potential furlough. Worked with cross-departmental HQ team, developing timeline and communications for department's 200K+ civilian employees and senior military and civilian leadership.
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Congressional InternU.S. House Of Representatives Jun 2017 - Aug 2017Washington, Dc, UsCoordinated daily legislative duties for Assistant Democratic Leader of US House of Representatives. Responded to constituent communications for South Carolina's 6th District over the phone and in writing. -
Financial Representative (Internship Program)Northwestern Mutual Feb 2016 - Jul 2016Milwaukee, Wi, UsConsulted with dozens of new and existing Northwestern Mutual clients on various financial products involving risk management and wealth accumulation planning. Analyzed customer need assessments to recommend risk management and wealth accumulation planning products and offerings.
Laura M. Berardi Mcconnell Skills
Laura M. Berardi Mcconnell Education Details
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University Of South Carolina -
University Of South Carolina Darla Moore School Of BusinessMarketing And Management
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Providence High School
Frequently Asked Questions about Laura M. Berardi Mcconnell
What company does Laura M. Berardi Mcconnell work for?
Laura M. Berardi Mcconnell works for Rkd Group
What is Laura M. Berardi Mcconnell's role at the current company?
Laura M. Berardi Mcconnell's current role is Associate Director, Account Management at RKD Group | Marketing & Fundraising Professional | I help nonprofits meet their fundraising goals via direct response marketing | Google Ads Certified.
What is Laura M. Berardi Mcconnell's email address?
Laura M. Berardi Mcconnell's email address is lb****@****usa.com
What schools did Laura M. Berardi Mcconnell attend?
Laura M. Berardi Mcconnell attended University Of South Carolina, University Of South Carolina Darla Moore School Of Business, Providence High School.
What are some of Laura M. Berardi Mcconnell's interests?
Laura M. Berardi Mcconnell has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Human Rights, Health.
What skills is Laura M. Berardi Mcconnell known for?
Laura M. Berardi Mcconnell has skills like Research, Strategic Planning, Public Speaking, Leadership, Management, Microsoft Excel, Microsoft Office, Phone Banking, Canvassing, Customer Service, Windows, Training.
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