Laura Mcfarland work email
- Valid
- Valid
- Valid
- Valid
- Valid
Laura Mcfarland personal email
Laura Mcfarland phone numbers
I drive revenue growth through innovative GTM strategies and collaborative team leadership. I have expertise in B2B, EdTech, and SaaS, specifically in the higher education sector. My success extends beyond just numbers; it's about fostering a culture of collaboration, innovation, and continuous improvement within teams. I have succeeded while working at a publicly traded company, a PE-backed higher education startup, a nonprofit association, and a privately held business. I earn our customer's trust while leading winning teams.At Gordian, I led the higher education sales team, surpassing sales targets by 61%, generating $15 million in revenue, and securing the largest higher education facilities planning deal in company history. During my tenure, we increased the average deal size by 57% while reducing the sales cycle by an average of 21%. I empower my teams by providing the tools, support, and leadership they need to excel. I prioritize a people-first approach, which has resulted in exceeding company goals while 80% of my team consistently surpassed their individual sales targets. I create a shared sense of purpose that drives exceptional results by emphasizing the importance of building strong relationships with key decision-makers and fostering a high-energy environment. When I'm not exploring New England for the best lobster rolls, I'm reading a good historical fiction novel or perfecting my hot yoga poses. I believe in the power of empathy and competition to uplift those around me.Key Results:✅Increased deal size by 57% YoY while reducing sales cycle by 21%✅Boosted new logos by 215% YoY, adding $15M to the top line✅Delivered 50% recurring revenue growth with a $5M go-to-market strategy✅Enhanced client retention, elevating renewal rate from 63% to 75% in 24 months✅Exceeded department sales goals by 60% and led 80% of the team to individual goals✅Led a sales team to success for 12 years with zero unwanted attrition✅Directed three Salesforce.com integrationsCore Competencies:Revenue GrowthBusiness DevelopmentB2B SalesStartupsEdTech / SaaSGTM Strategy Higher EducationSales LeadershipSales Operations Salesforce.comStrategic PartnershipsForecasting, KPIs, PipelineClient Retention & Expansion Team Leadership & DevelopmentPrivately-Held Companies / Publicly Traded / PE-BackedI am open to interim and consulting roles as I seek my next full-time opportunity within the higher education market.
-
Director Of Business DevelopmentNccerBoston, Ma, Us -
Fractional Sales ExecutiveSelect Sales Leadership 2023 - PresentBoston, Ma, UsAvailable as a fractional sales and business development executive on a contract basis to develop practical and actionable strategies to increase revenue through partnerships and sales opportunities. Provide customized solutions that focus on long-term revenue growth and customer impact. Thoroughly analyze sales processes, sales operations, and methodologies to identify areas for improvement and implement strategies that drive growth. -
Head Of SalesGordian 2021 - 2023Greenville, Sc, UsRecruited by the CEO to lead a team of five enterprise account managers and two BDRs selling services and SaaS solutions to U.S. colleges and universities. Oversaw GTM motion, sales funnel management, pipeline growth, and forecasting, delivering $15M in annual revenue. Engaged strategically and effectively with marketing, product, sales operations, and other stakeholders to achieve company goals. ✔️ Achieved over 200% of the 2022 budget, exceeding the target across four service lines.✔️ Increased average deal size by 69% YoY while decreasing sales cycle by 21%.✔️ Elevated renewal rate from 63% to 75% within 24 months and increased net new opportunities by 33%.✔️ Worked with prestigious institutions such as the College of William & Mary, Davidson College, Texas A&M University System, University of Michigan, University of Pittsburgh, and University of San Francisco. -
Senior Director Business DevelopmentNacubo 2017 - 2021Washington, Dc, UsResponsible for overseeing the four-person business development team and transforming the corporate partnership strategy across sponsors, exhibitors, and advertisers. Focused on building robust relationships with senior decision-makers. Directed the seamless integration of Salesforce CRM, which streamlined our processes and reporting while boosting lead generation. ✔️ Realized 128% of the 2020 sales goal, up 11.5% from 2019, by introducing a multi-year engagement strategy and increasing average client spend.✔️ Drove double-digit growth for the first time in nearly five years for the team and organization.✔️ Established, nurtured, and converted relationships with decision-makers at corporate clients, including TIAA, Aramark, Fidelity, Ellucian, Bank of America, Workday, Deloitte, and Sodexo. -
Vice President Of SalesInside Higher Ed 2005 - 2017Washington, District Of Columbia, UsReporting to the CEO, I led the $5M GTM strategy for this higher education media startup, a PE-backed portfolio company led by Quad Partners. Deploying a people-centric leadership style within a sales and business development team of 12+ members drove profitability while achieving zero unwanted attrition on the sales team. Designed and implemented the sales and marketing infrastructure from concept to execution, establishing three profitable business lines. ✔️ Served as a key member of the Executive Leadership Team and reported at monthly board meetings; developed competitive sales compensation plans.✔️ Boosted growth YoY for 11 years, delivering $8M in annual revenue (50% was recurring revenue). ✔️ Improved annual recurring revenue by ~15% by focusing on our first-year client experience.✔️ Attained aggressive revenue targets by expanding product offerings to existing clients, increasing upsell, and reducing churn.✔️ Catapulted institutional branding sales by 75% within 12 months by reallocating an account executive.✔️ Established the company's first customer success team, resulting in a 9% increase in renewal rate in year one.
Laura Mcfarland Skills
Laura Mcfarland Education Details
-
UclaPsychology And Sociology -
University Of Maryland Global CampusGeneral
Frequently Asked Questions about Laura Mcfarland
What company does Laura Mcfarland work for?
Laura Mcfarland works for Nccer
What is Laura Mcfarland's role at the current company?
Laura Mcfarland's current role is Director of Business Development.
What is Laura Mcfarland's email address?
Laura Mcfarland's email address is l.****@****oup.com
What is Laura Mcfarland's direct phone number?
Laura Mcfarland's direct phone number is +120265*****
What schools did Laura Mcfarland attend?
Laura Mcfarland attended Ucla, University Of Maryland Global Campus.
What are some of Laura Mcfarland's interests?
Laura Mcfarland has interest in Social Services, Education.
What skills is Laura Mcfarland known for?
Laura Mcfarland has skills like Advertising, Leadership, Publishing, Team Leadership, Marketing, Online Advertising, Management, Sales Management, Salesforce.com, Customer Service, Strategy, Strategic Planning.
Who are Laura Mcfarland's colleagues?
Laura Mcfarland's colleagues are Blake Allen, Shane Hiles, Jemima Andoh-Darbah, Stephanie Camille, Rah Thunder, Hal Heintz, Ramin D..
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial