Laura Dickerman Email & Phone Number

Lambertville, Nj, Us

- Created and improved processes for agency efficiency and quality control- Oversaw all agreements and financial oversight related to client, consultant, and freelance contracts.- Developed budgets and created proposals while helping the agency clearly communicate project deliverables- Supervised agency billing and forecasting of revenue and expenses- Agency lead for all active clients, responsible for day-to-day project management and long-term account nurturing, overseeing project teams through all project phases

Lambertville, Nj, Us

– Develop and manage end-to-end planning and execution of a projects lifecycle by issuing and tracking schedules, supervising potential risks, proactively managing changing priorities, and partnering with the varying discipline areas to ensure all deliverables are met.– Primary agency contact for Regional and Corporate Comcast B2C campaigns consisting of, Direct Mail, Email, and Landing Pages for seasonal up-sells, product promotions, and Verizon Wireless cross-sells.– Project manage site testing and page development through the conversion of traditional to responsive website design.– Responsible for forecasting, budgeting, and billing on a monthly basis including cost projections and management.– Manage from conception the Gexa Energy Renewal program consisting of Direct Mail, Email, and Personalized Microsites. The campaign exceeded expectations reducing churn by .50% - 3x what was forecasted.

New York, Ny, Us

- Managed, from conception through product fulfillment, the bi-monthly Membership direct mail campaigns for Columbia House DVD and Bookspan Book Clubs totaling in excess of 7 million monthly packages. - Oversaw all 23 Book and DVD clubs interactive and e-commerce media projects including front and back end site updates, banners, blogs, and web initiatives. - Acted as key project contact, facilitating communications between Marketing, Creative, Studio, Production, and IT departments to implement successful programs, including strong sales and member retention, on time and on budget. - Spearheaded integral company-wide meetings such as weekly program statuses, campaign kick-offs, concept presentations and IT reviews.

New York, Ny, Us

Managed the B2B & Retention transition of the Verizon account from DraftFCB to MRM

New York, New York, Us

- Managed upwards of 5 million pieces of direct mail and coordinating interactive initiatives per month- Acted as client advocate within the agency, overseeing, from inception to execution, several Direct Mail packages, Free Standing Inserts, and Bill Media pieces per month (Including Business to Business, Retention, National Movers and Pre-Movers campaigns)- Coordinated client team meetings including project kick-offs, creative presentations, weekly statuses, and campaign analyses. Responsible for providing clear and timely campaign direction to all agency departments.- Responsible for estimates, budgeting, and billing on a quarterly basis including cost projections and management- Served as a key agency liaison for the Winback and Retention programs during the transition from Draftfcb to MRM.

Burbank, Ca, Us

- Supported all Circulation and subscription/membership marketing for Disney Magazine, FamilyFun, Disney Adventures, Discover, and Wondertime- Managed all aspects of the nearly 40 million insert cards produced per month, including creative development, test strategies, distribution, and evaluation to ensure each magazine met its proposed rate base.- Assisted with bi-Annual Gift and Acquisition Direct Mail campaigns in list purchasing, execution, and tracking – successfully produced campaigns resulting in 4%- 5% response rates

New York, Ny, Us

- Responsibilities included: researching editorial topics for Modern Bride articles, tracking advertising pages in competitors magazines for Allure, Conde Nast Traveler, Bon Appetite and Vogue and assisting in the set up and organization of special events for House and Garden and Modern Bride

Bachelor Of Arts - Ba, Sociology

Education record

Education record