Laura Meccariello Email and Phone Number
Laura Meccariello work email
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Laura Meccariello personal email
Innovative marketing leader specialized in multi-channel demand generation campaigns. Trusted to orchestrate cross-functional program management for enterprise level organizations. Key skills include: - Integrated Campaigns- Program Management- Developer Marketing- ABM Strategy- Digital Marketing- B2B SaaS - Team Leadership- Marketing AnalysisAdditional skill sets across operations, finance and IT: • Strong operations background, managing agencies and suppliers, process improvement, marketing automation, customer experience, and performance metrics• Highly proficient at budgeting and planning, with responsibility for P&Ls and annual marketing spend• Accomplished at CRM and ERP implementations (i.e., Salesforce, SAP) and marketing system integrationContact me directly at laura.s.meccariello@gmail.com or 714-552-3849.
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Global Marketing StrategistPartnerRedondo Beach, Ca, Us
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Global Marketing StrategistPartner Jan 2024 - PresentLos Angeles , Ca, Us• Freelance consultant for a dynamic creative collective in the electronics, automotive, and healthcare sectors• Conduct market research support for product launches, pitches, company profiles, and segmentation for brands like Vizio, Amazon, Belkin, Nissan, and Mannkind -
Senior Marketing Manager, Integrated MarketingVmware May 2023 - Dec 2023Palo Alto, Ca, Us• Created and executed integrated marketing campaigns leveraging multi-channel strategies to drive Cross-Cloud Services growth and achieve VMware KPIs• Developed strategic marketing plans and produced VMware executive presentations on key multi-cloud topics, such as GenAI• Led a cross-functional team to achieve the highest performance metrics for a VMware video, 20% higher than previous online briefings on a flat budget• Applied AI business process techniques to optimize Cross-Cloud Services organic social and community marketing -
Senior Manager, Global Integrated CampaignsDocker, Inc Jun 2022 - Mar 2023San Francisco, California, Us• Recruited to develop and optimize marketing campaigns globally for one of the best-known brands in the developer ecosystem• Spearheaded a comprehensive influencers campaign designed to drive global demand for target accounts and achieved 22% ROI• Collaborated with cross-functional teams to execute on go-to-market plans for product launches and customer marketing, leveraging lifecycle and growth marketing strategies• Awarded responsibility for expansion programs after four months and over-achieved Marketing’s year-end expansion KPIs by 60%• Managed government marketing, focused on Zero Trust, DevSecOps, and Software Supply Chain Security -
Senior Integrated Campaign Manager (Splunk/Cisco)Splunk Jun 2021 - Jun 2022San Francisco, California, Us• Accelerated cloud-driven transformation for a leader in big data security and observability software, applying global campaign strategy to amplify reports such as the State of Data Innovation• Performed end-to-end campaign management through integrated marketing strategy, driving both demand and customer satisfaction• Orchestrated a set of cross-functional teams to execute on go-to-market plans and facilitated best practices in demand generation, content marketing, and marketing program management• Progressively took on increased responsibilities in the observability space, including an account-based marketing (ABM) campaign achieving 33% sales lift -
Senior Manager, Enterprise Communications MarketingOracle Apr 2015 - May 2021Austin, Texas, Us• Led digital campaigns targeting the rapidly growing enterprise communications market for two of Oracle’s global business units (GBUs)• Executed a multi-region paid social campaign around converged charging for monetizing 5G, generating 600+ leads in three months• Rolled out an integrated marketing plan for an acquired software product line, generating $19M in pipeline and influencing another $195M, over two years• Previously role was marketing manager for one of Oracle’s GBUs, managing lead operations and a team of digital campaign managers responsible for demand generation• Spearheaded the team’s use of marketing automation/Eloqua for nurture campaigns, achieving top KPI results out of all the industry business units -
Senior Group Manager, Marketing And Marketing OperationsIngram Micro Apr 2000 - Mar 2014Irvine, Ca, Us• Led a team focused on rolling out new marketing capabilities for a Fortune 100 company in the IT distribution and cloud business• Managed operations for channel and cloud teams, with a focus on process improvement, marketing automation, supplier/vendor management, and performance metrics• Led brand management initiatives driving market growth and cloud business development• Previous roles included: manager, product marketing; senior manager, SMB campaigns; and group manager, channel campaigns (targeting public sector, healthcare, system integrators, and SMB markets)• Achieved record marketing revenue, above and beyond product sales lift (top sponsors included: Cisco, HP, IBM, Microsoft, Citrix, Samsung, and VMware)• Achieved a 24:1 average ROI for manufacturer sponsors of Ingram Micro’s premier SMB community and rolled out similar ROI focus in other sponsor campaigns
Laura Meccariello Skills
Laura Meccariello Education Details
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Ucla Anderson School Of ManagementMaster Of Business Administration (M.B.A.) -
San Diego State UniversityPolitical Science And Marketing Minor
Frequently Asked Questions about Laura Meccariello
What company does Laura Meccariello work for?
Laura Meccariello works for Partner
What is Laura Meccariello's role at the current company?
Laura Meccariello's current role is Global Marketing Strategist.
What is Laura Meccariello's email address?
Laura Meccariello's email address is lm****@****unk.com
What schools did Laura Meccariello attend?
Laura Meccariello attended Ucla Anderson School Of Management, San Diego State University.
What are some of Laura Meccariello's interests?
Laura Meccariello has interest in Inbound Certification (Hubspot) Â 2013, 2013, Completed The La Marathon, Inbound Certification (Hubspot).
What skills is Laura Meccariello known for?
Laura Meccariello has skills like Leadership, Product Marketing, Solution Selling, Social Media, Strategic Partnerships, Channel, Salesforce.com, Digital Strategy, Channel Partners, Market Research, Partnership Marketing, Digital Marketing.
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