Laura Medley Email & Phone Number

New York, Ny, Us

Chicago, Il, Us

- Worked in IBM IA / UXR team to optimize and enhance customer content experience and align with business objectives for IBM's highest-grossing products including WatsonX AI and cloud solutions.- Created and implemented data-driven content strategies aligning user needs with business objectives and achieving a 50% increase in customer engagement for IBM’s product-led growth priority initiatives.- Collaborated with SEO, UX, Data & Analytics, and Creative teams to define content and page recommendations, increasing conversions and guiding customers further along the purchase journey.- Conducted comprehensive content audits and competitive analyses, contributing to conversion rate optimization (CRO) initiatives that led to a 75% increase in lead generation through digital channels.- Contributed to enterprise-wide content, page structure, and navigational recommendations for project increasing average conversion 250%.- Led workshops and content ideation sessions, fostering a collaborative atmosphere that spurred creativity and innovation across cross-functional teams.- Led five cross-functional content teams, coordinating the creation of targeted content assets to align with broader strategic objectives and executive-level business priorities.- Created frameworks for performance metrics and experimental testing and led regular analyses of web, transactional, heatmap, and other related data, translating insights into actionable strategies that optimized content performance.

New York, Us

Technology think tank dedicated to enhancing inclusion of diverse thought and ideas in the tech space. Crafted and currently executing a comprehensive digital and content strategy resulting in increased membership growth and improved monetization and revenue generation.. Led a ground-up website redesign, introducing refreshed branding, enhancing visitor engagement, and driving lead generation, membership goals, and donations.. Rebuilt content distribution channels and strategies for digital marketing; such as pivotal social media and email marketing strategies with in-depth target audience, competitive, and SEO analysis.. Incorporated AI in the editorial process to enrich content topics and ideation, stay on top of current target audience trends, and enhance SEO.. Implemented Artificial Intelligence to streamline editorial workflows, improving efficiency, from content creation to distribution.. Developed a comprehensive digital strategy, encompassing video, advertising, sponsorships, and media.. Managed cross-functional teams that include developers, designers, SEO experts, and content creators.

New York, Ny, Us

Digital Agency. Developed and executed content strategies for leading global brands.. Designed content and content migration strategies, and successfully implemented content recommendations and processes.. Directed a high-volume content migration initiative for a top 3 US hospital's digital experience redesign and site consolidation, overseeing the migration of over 9,000 pieces of content across multiple websites and digital assets.. Collaborating on design system, component library, and data information architecture for multi-audience engagement.. Created detailed content documentation, including migration matrices, models, taxonomies, and technical content specifications.. Collaborated with SEO, UX, Creative, and Development teams to support new brand development, website redesigns, and content creation.. Established content strategies, playbooks, and recommendations for new and established brands across diverse B2B and B2C industries.

Miami, Fl, Us

• Conceptualized and executed the redesign of the Miami travel destination website, featuring over 10,000 pages of content, achieving a monthly visitor count of 1 million.• Managed content strategy and editorial processes, generating 750+ pieces of fresh content annually, guided by SEO and market analysis.• Collaborated with local and community leaders to showcase real stories of authentic experiences to touch people and bring the flavor and spirit of Miami to readers and travelers, no matter where they were or when they planned on visiting.• Created and implemented a 360 mapping strategy for 600+ Miami attractions, hotels, and restaurants, resulting in over $1 million in media value within 6 months.• Built a digitally integrated digital tourism "Experience Engine" tailored to the needs of modern travelers and incorporating innovative user experiences.• Established a strategic content partnership with Google, creating the "Miami on Google" brand on the Google "Miami" SERP, achieving 16 million branded content views and a +13% conversion rate in the first 4 months.• Produced video content, Streetview 360, and engaging stories for the Google Earth platform, enhancing global awareness of Miami's diverse cultural experiences.• Implemented a Google Street View project in collaboration with the National Park Services and local park departments, expanding local and global branded content reach and park visitation.• Fostered a company-wide relationship with Google My Business, boosting revenue for local Miami businesses and increasing B2B partnership monetization.• Oversaw the content and digital technology team, managing vendor and partner relationships.• Created annual financial forecasts and models based on upcoming projects and initiatives, administering an annual budget of $3 million.

Boston, Ma, Us

• Oversaw digital strategy, website experience, and digital marketing efforts for ecommerce start-up, resulting in a 34% increase in sales revenue.• Developed a targeted search media strategy for the NBA Miami Heat's Chinese market, both domestically and in China, achieving significant reachand sales. Delivered a strong 1.49% click-through rate (CTR) and garnered over 5 million monthly impressions.• Managed UX projects and strategic initiatives for the leading healthcare provider CVS' mobile app.• Enhancing the digital user experience for the CVS pharmacy app, saving up to $2.3 million in medical cost avoidance a year per 100,000 registered users and improving users medication adherence 10% compared to those that didn’t enroll with CVS’s digital services.• Initiated the launch of the Interactive Department at a boutique ad agency, driving revenue growth exceeding $1 million in the first year.

Boca Raton, Fl, Us

HIGHLIGHT: Led strategy and implementation of SEO and ecommerce initiatives in converting social networking website into a leading South East Asia ecommerce platform.• Managed SEO teams in Indonesia, Thailand, and the Philippines that drove an increase in targeted organic traffic +200% in each country.• Contributed to the strategy of the ecommerce platform to enhance conversions with point of action and private seller training programs to help sellers increase revenue and get better SEO ranking. • Analyzed organic, on-page, and technical enhancement opportunities as well as seller SEO programs that enhanced seller’s SERPs ranking and conversions by 20% on average.

Us

HIGHLIGHT: Created digital experiences for entrepreneurially driven, online division of a leading entertainment company with over $120 million in brand licensing including comics.com and peanuts.com.• Spearheaded digital production and collaborated on branding and marketing for the Dilbert and Peanuts brands leading to 1.5X increased reach and targeted traffic increase of 75%.• Created new sponsorship and ad-based website increasing engagement to 25M monthly views and 300,000 daily email subscribers and increasing advertising revenue over $1M prior to launch.• Managed strategy and build of cutting-edge UGC social app that created over 3,000 new pieces of monetizable content in the first year. • Planned, executed, and analyzed new revenue streams including ecommerce, exclusive, on-demand digital products and licensing.• Managed over 30 resources incl. customer support and advertising staff, vendors, contractors, and technology solutions as well as schedules, requirements, deliverables, and budgets.• Partnered Google theme’s Comic-con launch and online Dilbert game build reaching 500K+ new users. • Partnered with Google for targeted animated content ads increasing ad revenue by 20%

• Led the design, technical development, and day-to-day management of the official global ecommerce shops for global brands under the New Line Cinema, Warner Bros., and MGM Studios umbrellas.• Managed the digital web strategy of ten consumer-centric official ecommerce shops for renowned intellectual properties and media brands Harry Potter, Looney Tunes, New Line Cinema, Cartoon Network, Warner Bros., Ellen Degeneres, MGM, Adult Swim, WBTV, and One Tree HIll.• Managed engineering, development, and digital production, implementing best-in-market customer experiences for dynamically generated personalization on-page. • Led internal and external teams of designers, developers, contractors, and technical and ecommerce consultants.• Found, vetted, and led technical integrations of emerging ecommerce marketing technologies on-site, product search, and email marketing that added individualized customer personalization, behavioral and data-driven dynamic content creation, product relationship mapping, and learning search with marketing algorithms through real-time analytics.• Increased site engagement, revenue generation, average order value, customer lifetime value, and satisfaction scores through personalized and behavioral human-centered digital experiences.• Managed site technical requirements, deliverables, and budget.• Developed cross-channel marketing campaigns, incorporating email, affiliate programs, partnerships, SEM, and other digital marketing increasing campaign effectiveness by 50%. • Chaired the “Diversity in Action” program creating multicultural, woman-focused, philanthropic, arts-based, and health and wellness programming throughout New Line Cinema’s work year.

• Drove B2B legal publishing house revenue with new digital product lines and enhanced customer experiences.• Developed and launched new subscription-based digital healthcare, real estate, and compliance product lines, using repurposed content and turning +.5M profit in B2B revenue in first months. • Created integrated digital experiences for subscribers and prospects by leveraging existing high-value legal-industry content and converting it into a content hub experience that increased engagement by over 500%.• Built information architecture frameworks and taxonomy systems into a scalable cross-industry/market platform that allowed easy new product creation with limited time-to-market.

• 20th person at fintech start-up at first online financial services and investment bank, venture capital, and brokerage start-up to offer IPO trading to the public.• Designed and developed web functionality and strategy helping increase the company’s investor base from 1000 to over 500K investors in less than two years; valued over 100M+ dollars in trade.• Designed and launched over 200 individual IPO public trading website experiences, including Google's initial IPO.• Designed all digital marketing collateral.• Worked on eOfferings merger team facilitating its inclusion into the WITCapital portfolio.• Collaborated on after-hours trading facility application partnering with AOL allowing financial after-hour market trading to the public.• Managed IPO website, marketing platform, production, and functionality buildout.• Worked closely with legal and compliance to adhere to strict SEC rules and regulations.

Bachelor'S Degree

Ce, Project Management

Education record