Laura Melesio Email & Phone Number

Rosemont, Illinois, United States

• Provide strategic leadership in ideating integrated campaigns and initiatives for community banks, the markets, and constituents they serve
• Work cross-functionally with Account Managers to build and strengthen relationships with internal stakeholders
• Define, craft, and assess annual strategic marketing plans, aligning to the banks' objectives and goals
• Synthesize market intel through various channels to integrate into strategic plans and campaigns
• Ideate and collaborate to execute large-scale digital and integrated corporate and local bank campaign initiatives
• Ensure total alignment of campaign assets with stakeholder objectives

• Drive demand across the business unit to deliver go-to-market strategies and planning.
• Managing the execution of 12 short- and long-term integrated marketing plans in parallel to seamlessly align the customer journey across platforms that maximize brand engagement, consideration, and lead generation.
• Utilize website conversion from organic and paid media channel traffic to drive improved campaign performance with measurable KPIs.
• Leverage multiple levers to execute marketing and advertising programs that drive messaging and support channel growth.
• Maintain and foster ongoing relationships with 10 key channel partners during monthly meetings to acquire and translate voice of customer, identify growth opportunities and align marketing calendars and campaigns.
• Work cross-marketing and cross-functionally to launch programs and support sales funnel.

Hanover Park, IL

• Supported North American marketing for the Everpure and Shurflo brands.
• Developed strategic growth plans for market segments and regions, identifying market trends and growth opportunities.
• Gathered and interpreted market data, competitor intelligence and voice of customer, preparing analysis and making strategy recommendations that contributed to long term growth.
• Launched and nurtured two channel dealer programs for both commercial and residential business units, including the first Dealer Summit.
• Led Rapid Growth initiatives, assisting in the development of “Alpha Tests” validating high growth ideas.
• Helped marketing communications team in the development of sales tools, websites, tradeshows and collateral.

Mount Prospect, IL

• Formulate, direct and coordinate all marketing activities and policies to promote products and services including global corporate communications.
• Identify, develop and evaluate marketing strategies based on knowledge of established objectives, market characteristics and cost factors.
• Direct the hiring, training and performance evaluations of a marketing staff of three, overseeing daily activities.
• Lead a team of five responsible for updating the design, content and customer experience of the company website in order to increase SEO traffic and website sales.
• Develop pricing strategies, balancing company objectives and customer satisfaction.
• Responsible for product campaigns, generating $2.3M in incremental sales over a 12 month period through catalogs, email campaigns and the company’s first product specific dedicated landing page.

Mount Prospect, IL

• Mentored, trained, and managed local sales representatives responsible for a yearly estimated $40M in distribution sales, executing performance evaluations to develop sales talent.
• Conferred with National Accounts regarding product needs and advised customers on solutions.
• Forecasted and prepared yearly sales goals by territory.
• Designed and implemented a pricing strategy resulting in a 3% increase ($300k) of margin on $10M in sales.
• Responsible for content and pricing of marketing collateral.
• Assisted in the creation and completion of the company’s first two large scale product catalogs (275 and 540 pages respectively.)

Elk Grove Villiage, IL

• Managed 10 regional and local sales representatives responsible for an estimated yearly $10M - $30M in distribution sales.
• Trained and led a customer service call center of eight customer service representatives responsible for inbound sales calls.
• Decreased call center queue abandonment rate from 18% to 5% by managing the team’s performance against call metrics.
• Assisted in the design and implementation of the company’s CRM.

Elk Grove Village, IL

• Top sales representative responsible for contacting customers by phone to provide information about products and services, using upselling and cross selling techniques.
• Built a sales pipeline in order to exceed yearly sales and margin quotas.
• Created customized pricing programs for National Accounts resulting in new incremental sales.

Chicago, Illinois

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General