Laura Melesio Email & Phone Number

Rosemont, Illinois, United States

• Provide strategic leadership in ideating integrated campaigns and initiatives for community banks, the markets, and constituents they serve• Work cross-functionally with Account Managers to build and strengthen relationships with internal stakeholders• Define, craft, and assess annual strategic marketing plans, aligning to the banks' objectives and goals• Synthesize market intel through various channels to integrate into strategic plans and campaigns• Ideate and collaborate to execute large-scale digital and integrated corporate and local bank campaign initiatives• Ensure total alignment of campaign assets with stakeholder objectives• Define campaign KPIs• Translate campaign results into digestible and compelling narratives to bank leadership that confirm or refute campaign hypotheses through consistent testing and optimization

• Drive demand across the business unit to deliver go-to-market strategies and planning.• Managing the execution of 12 short- and long-term integrated marketing plans in parallel to seamlessly align the customer journey across platforms that maximize brand engagement, consideration, and lead generation.• Utilize website conversion from organic and paid media channel traffic to drive improved campaign performance with measurable KPIs.• Leverage multiple levers to execute marketing and advertising programs that drive messaging and support channel growth.• Maintain and foster ongoing relationships with 10 key channel partners during monthly meetings to acquire and translate voice of customer, identify growth opportunities and align marketing calendars and campaigns.• Work cross-marketing and cross-functionally to launch programs and support sales funnel.• Champion revenue growth through dealer and channel expertise.• Develop and manage multiple channel incentive programs.• Partner with sales team and channel partners to maximize effectiveness of marketing programs.• Participate in creative development and deployment of advertising campaigns and marketing collateral.

Hanover Park, Il

• Supported North American marketing for the Everpure and Shurflo brands.• Developed strategic growth plans for market segments and regions, identifying market trends and growth opportunities.• Gathered and interpreted market data, competitor intelligence and voice of customer, preparing analysis and making strategy recommendations that contributed to long term growth.• Launched and nurtured two channel dealer programs for both commercial and residential business units, including the first Dealer Summit.• Led Rapid Growth initiatives, assisting in the development of “Alpha Tests” validating high growth ideas.• Helped marketing communications team in the development of sales tools, websites, tradeshows and collateral.• Cross-functional communication with domestic and international sales, product management, engineering, marketing communications, and sales channels.

Mount Prospect, Il

• Formulate, direct and coordinate all marketing activities and policies to promote products and services including global corporate communications.• Identify, develop and evaluate marketing strategies based on knowledge of established objectives, market characteristics and cost factors.• Direct the hiring, training and performance evaluations of a marketing staff of three, overseeing daily activities.• Lead a team of five responsible for updating the design, content and customer experience of the company website in order to increase SEO traffic and website sales.• Develop pricing strategies, balancing company objectives and customer satisfaction.• Responsible for product campaigns, generating $2.3M in incremental sales over a 12 month period through catalogs, email campaigns and the company’s first product specific dedicated landing page.• Forecast yearly annual budget spend of $1M for all marketing expenses for North America.• Develop pricing strategies resulting in a 4% increase ($1.05M) of margin on $26.4M in sales.• Create marketing collateral to promote products and services through print and email campaigns.• Led the initiative of creating and implementing six uniform, meaningful logos for the “Pro” series product line. • Manage the editorial direction, design, and distribution of marketing collateral, company ads and brochures.• Responsible for creating, managing and executing successful tradeshow events including booth design and layout.

Mount Prospect, Il

• Mentored, trained, and managed local sales representatives responsible for a yearly estimated $40M in distribution sales, executing performance evaluations to develop sales talent.• Conferred with National Accounts regarding product needs and advised customers on solutions.• Forecasted and prepared yearly sales goals by territory.• Designed and implemented a pricing strategy resulting in a 3% increase ($300k) of margin on $10M in sales.• Responsible for content and pricing of marketing collateral.• Assisted in the creation and completion of the company’s first two large scale product catalogs (275 and 540 pages respectively.)• Managed the publicity and product introduction of company’s entry into the Illinois Video Gaming market in order to position the product within the market and create brand awareness.

Elk Grove Villiage, Il

• Managed 10 regional and local sales representatives responsible for an estimated yearly $10M - $30M in distribution sales.• Trained and led a customer service call center of eight customer service representatives responsible for inbound sales calls.• Decreased call center queue abandonment rate from 18% to 5% by managing the team’s performance against call metrics.• Assisted in the design and implementation of the company’s CRM.

Elk Grove Village, Il

• Top sales representative responsible for contacting customers by phone to provide information about products and services, using upselling and cross selling techniques.• Built a sales pipeline in order to exceed yearly sales and margin quotas.• Created customized pricing programs for National Accounts resulting in new incremental sales.

Chicago, Illinois

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General