As a driven, results-oriented leader within the art and graphic design space, I am passionate about two primary areas: - Directing the production of high-quality projects that position clients to achieve their goals- Coaching and mentoring developing artists to realize their full potentialFor the past 8 years, I have moved through the ranks at Cornett, guiding some of the organization’s rising leaders to develop as team members and artistic professionals while serving as sr. graphic designer as well as art director for numerous successful projects.►Core Skillsets◄• Creative Team Coaching & Mentoring: I am a results-oriented, empathetic mentor with a passion for coaching junior artists to bring out their best work. A clear communicator, I develop artists by providing feedback and making recommendations in an effective and constructive manner that promotes team collaboration, professional improvement, and commitment to quality.• Results-Oriented Execution, Vision, & Strategy: Throughout my career, I have been recognized for spearheading complex, multi-faceted projects that position clients to overcome obstacles and expand operations. I’m adept at pivoting, leveraging strong change management skills to realign projects due to unforeseen events. ►Select Accomplishments◄• Performed the role of Art Director for the University of Kentucky account for 3+ years, including art-directing the 2024 UK HealthCare brand spot video shoot• Art directed and provided design build-out for 250 Lex, an identity and toolkit for Lexington’s 2025 Semiquincentennial celebration• Took a Creative Advertising course in Spring 2024, focused on art direction. I earned a certificate plus personal recommendation from Creative Director Yi Ma, at Leo Burnett .• Serve as Sr. Graphic Designer with client LEGOLAND Resorts.• Led design and art-directed RFP presentation that was awarded Agency of Record of the University of Kentucky and UK HealthCare accounts• Provide art direction for Keeneland April Sale, and HISA projectsAs a cross-functional communicator, I can transition seamlessly among clients, creative teams, and senior leaders to navigate roadblocks and build consensus. I am looking forward to navigating more challenges and producing more creative solutions as my career progresses.If you are interested in learning more about my work, I invite you to connect with me, send me a message, or visit my portfolio: lauramerchantdesign.com.