Laura Merhej Rabben Email & Phone Number

Oslo, No

Oslo, Norway

► Provided performance marketing services to Norwegian companies within a diverse mix of industries.► Ideated, tested and executed various cost-effective acquisition, growth and retention campaigns through a variety of marketing techniques. ► Devised winning performance marketing strategies. ► Acted as an interim CMO for a Food Tech startup over a period of seven months (December - June 2018).► Held advisory roles at Norwegian startups.

Oslo Area, Norway

1. NORSELAB (Startup studio - builds and scales technology companies across multiple sectors)► Provided growth marketing services to the various startups owned and/or co-founded by Norselab► Ideated, tested and spearheaded various cost-effective acquisition, growth and retention strategies for startups. ► Leveraged a plethora of marketing schemes to improve user experience, user growth and key business metrics.► Acted as an interim CMO for Skioo over a period of eight months… Show more 1. NORSELAB (Startup studio - builds and scales technology companies across multiple sectors)► Provided growth marketing services to the various startups owned and/or co-founded by Norselab► Ideated, tested and spearheaded various cost-effective acquisition, growth and retention strategies for startups. ► Leveraged a plethora of marketing schemes to improve user experience, user growth and key business metrics.► Acted as an interim CMO for Skioo over a period of eight months, cross-collaborating with management, board of advisors, UX designer and product development team. ► Partook in market validation processes for new startup ideas: reviewed investor presentations, participated in product design sprints and interviewed co-founder candidates. 2. NORSE DIGITAL (Digital Product Studio - builds mobile and web solutions for a range of clients)► Initiated and architected a sales outreach strategy aimed at enabling the Business Dev. team to better manage and track their lead generation efforts. ► Lead several usability and CRO studies with key clients.► Crafted solid proposals that effectively articulated Norse’s performance marketing services, and lead pitch meetings with potential and existing clients.► Lead a corporate website redesign initiative in cross-collaboration with UX designer and front-end developer. Show less

Oslo Area, Norway

► Lead development, planning, and execution of market development programs in key international markets► Collaborated extensively with Vice President in shaping the strategic direction of the international team► Developed account strategies to grow top international clients and ensure sustainable revenue growth► Coordinated and streamlined in-country initiatives and facilitated best practice sharing among Country Managers ► Liaised extensively with various parts of the… Show more ► Lead development, planning, and execution of market development programs in key international markets► Collaborated extensively with Vice President in shaping the strategic direction of the international team► Developed account strategies to grow top international clients and ensure sustainable revenue growth► Coordinated and streamlined in-country initiatives and facilitated best practice sharing among Country Managers ► Liaised extensively with various parts of the organization (incl. Sales, Customer Success, and Marketing) and coordinated activities between HQ and International team► Took a proactive role in leading improvement and innovation initiatives to enhance cross-departmental operational efficiency Show less

Dublin, Ireland

► Managed an 8-figure book of business of leading client companies within the French Travel industry► Advised clients on how to maximize their local and international digital footprint through the solutions suite of Google Ads, YouTube, the Google Display Network, and Mobile► Built sustainable relationships with clients’ CMOs and persuaded them of the wider growth opportunities behind Google’s advertising solutions► Partnered closely with clients’ digital agencies to drive online… Show more ► Managed an 8-figure book of business of leading client companies within the French Travel industry► Advised clients on how to maximize their local and international digital footprint through the solutions suite of Google Ads, YouTube, the Google Display Network, and Mobile► Built sustainable relationships with clients’ CMOs and persuaded them of the wider growth opportunities behind Google’s advertising solutions► Partnered closely with clients’ digital agencies to drive online success and ensure constant return on digital investment► Over-achieved quarterly sales revenue targets and ensured double digit YoY growth► Worked cross-functionally within Google and collaborated on company-wide initiatives, such as the organization of large scale client events Show less

Dublin, Ireland

► Provided consultative advice to Google’s key clients across various industries looking to expand their online presence in either France, the UK , and/or the Middle East & North Africa region ► Delivered strategic consults to over 100 clients, including market research, opportunity identification, market sizing analyses, and AdWords campaign optimizations► Demonstrated strong productivity and quality and consistently overachieved individual targets ► Held various one-to-many client… Show more ► Provided consultative advice to Google’s key clients across various industries looking to expand their online presence in either France, the UK , and/or the Middle East & North Africa region ► Delivered strategic consults to over 100 clients, including market research, opportunity identification, market sizing analyses, and AdWords campaign optimizations► Demonstrated strong productivity and quality and consistently overachieved individual targets ► Held various one-to-many client workshops Show less

Paris Area, France

► Lead DVD/Blu-ray development process in collaboration with creative agencies based in France and the UK ► Developed BtoB and internal marketing tools: sales pitches, presentations for market release/trade meetings, and commercial trailers► Tracked sales records on a regular basis and undertook competitive intelligence monitoring► Designed advertising materials for promotional operations and new releases (POS, TV commercials, press ads, leaflets)► Established branding… Show more ► Lead DVD/Blu-ray development process in collaboration with creative agencies based in France and the UK ► Developed BtoB and internal marketing tools: sales pitches, presentations for market release/trade meetings, and commercial trailers► Tracked sales records on a regular basis and undertook competitive intelligence monitoring► Designed advertising materials for promotional operations and new releases (POS, TV commercials, press ads, leaflets)► Established branding partnerships with other companies Show less

Beirut, Lebanon

► Conceptualized marketing campaigns for clients ► Executed and analysed brand audit and consumer surveys► Facilitated focus groups and consumer interviews

Masters Of Science (Msc), Marketing, Distinction

Bachelor Of Business Administration, Dean'S Honor List

Marketing specialization

French Baccalaureate (Economics & Social Sciences), High Distinction