Laura Messer Jackson Email & Phone Number

United States

Freelancing with old friends and new friends, doing lots of fun things like pitching with FWD agency and editing with GetYourGuide.

United States

Bringing campaign ideas to life all across the world for travelers all across the globe.

Berlin, Germany

-I helped establish the brand voice as one that's conversational, curious, and consistent. (I used alliterations sparingly; I promise.) How did I do it? First, by saying it was so in lots of different Google Docs. Second, and more importantly, by writing new copy across all, and I mean all, touchpoints. There was no TV commercial, Instagram reel, EasyJet seatback, localized landing page, internal email, American billboard, or ad in a European train station that didn't sound on-brand. -I led heaps of global and localized campaigns that grew brand awareness, increased brand sentiment, and fostered company leadership trust. The experience I got on set, sitting next to directors and EP's, in Berlin, Montevideo (Uruguay), Istanbul, and on zoom was as transformative for the business as it was for my career.-I helped the internal creative studio team get better at collaborating with internal stakeholders, external partners, and freelancers. I brought my agency know-how in-house, which meant I learned how the corporate world works while I learned how to keep us sharp in an industry that's hard to break through.

Austin, Texas Area

• Worked on fun stuff like tourism campaigns with Sparkloft Media, personifed tools with TKO Advertising, sold chocolate with Door Number 3, life insurance branding and blogging with Bestow, and helped people clean greener with LemiShine

Austin, Texas Area

• Whether for video productions, 56-page websites, social calendars, event activations, midnight-oil pitch prep, product names, or brand manifestos, I thought big, wrote for small spaces, examined the nitty-gritty, embraced strategy, dove in, edited, and asked “what if?”• Led rebranding projects, spearheaded agency marketing, supervised interns, and rolled up my sleeves on photoshoots and video sets

Austin, Texas Area

Austin, Tx

• Created product campaigns for global brands, connected conceptual display ads to transactional landing pages, pitched in on pitch decks, wrote micro-copy for retail apps, and wrote conversational circles around tech specs

Austin, Tx

• Created event themes and wrote corresponding collateral, boosted tourism with long-form content and campaign content, wrote broadcast spots for public service clients, boosted CPG sales with transactional copy, produced photoshoots and radio spots, created campaigns for non-profits, and learned some Spanish through edits and rewrites for Spanish-language clients

Manhattan, New York

• Worked as the only copywriter with four art director interns to conceive and create an integrated campaign for AdColor Awards• Wrote original social media content for Planter’s Peanuts and collaborated with industry veterans on various pitches and projects

Austin, Texas Area

• Assisted with the idea creation, writing, editing, social content, and client presentations on all agency clients

• Generated original content for numerous departmental social channels, led Facebook ad management, scheduled posts in Spredfast, worked with the team’s Lead Strategist to guide the AdGrad brand strategy, and authored the annual report for Department Chair usage

Managed the Graduate School's current and prospective Facebook, Twitter and blog. Wrote pieces about Graduate Fellows for both the website and promotional publications. Served as the Content Specialist for the office's website.

Written Communications: Edited informational brochures for printing, produced copy for promotional materials and wrote study abroad articles for various publications.Media Communications: Designed promotional items and maintained contact with press professionals in order to consistently inform the community of events and happenings.Event Planning and Recruitment: Planned meetings and met with faculty, organized recruitment luncheons and informational sessions and facilitated International Education Week.Office Representation: Public speaking and innovative outreach, led and mentored Peer Advisors and set up the framework and communication for an international mentor program.

Called, e-mailed and interviewed sources in order to produce news stories for an on-campus readership, which allowed for development of writing skills and techniques.

Master Of Arts, Advertising, Texas Creative

Activities and Societies: Advertising Graduate Council

Bachelor Of Arts, Public Relations; French Language

Activities and Societies: Spring 2009 Exchange Student at the University of Orléans in Orléans, France, Luckyday Service Scholar, Delta.