Laura Mestanza Email & Phone Number

Munich

München

Account Manager Distribution/ Distribution Operations.Responsible for growing total revenue and business with local distributors in Europe. Develop and drive long term sales and growth plan based on Atmel priorities with clear objectives and milestones. • Set and communicate Expectation and performance metrics. • Develop and drive Demand creation strategies for the core market customers. • Drive Accountability to agreed plans Key contact for all distributor related issues. • Presenting the benefits and Atmel Value Proposition for our products and solutions to the distributor. • Maintaining and building customer relationships at all levels between Atmel and the customer. Responsible for helping distribution Senior Director, set up EMEA strategy, KPI and build up objective tracking and accountability systems and tools.

Barcelona

Senior Buyer – Responsible for procuring electronic components at Ficosa Internacional. Specialized in Processor Module Systems (microcontrollers/ microprocessor/ FPGA and memories), M2M solutions, connectivity (CAN/ LIN/ Wifi/ BT), and GPS/GNSS▪ Responsible for advanced purchasing activities, including new supplier research and recommendation, commercial term negotiations and value chain optimization.▪ Responsible for negotiating significant cost savings which include YOY savings for new and carry-over components. ▪ Responsible for establishing benchmarks for key/strategic components and conducting market test studies.▪ Responsible for preparing RFQ’s and commercial agreements while evaluating supplier proposals and/or quotations .▪ Negotiating pricing and payment terms.

Taking care about all the Catalan team. Meassured by ROWC, GP, P&L, etc. ...Managing 8 people (FSE, FAE and ISR)Sales and marketing of semiconductor franchises like TI, OSRAM,ALTERA, AVAGO, Freescale, ON Semiconducrtors and more (see www.ebv.com).

Munich, Bavaria, Germany

Freescale Line Manager, High End and Telecom BDM for EMEA region.Specialties• Business Development• Customer management & relationship building• Integration of 3rd party ecosystem• Distribution• Technial Programs & Reference Design Development• Technical Publications• TrainingBased Munich

I was responsible of the Technical promotion and support of all our Semiconductors suppliers in analog and digital areas of our biggest customers in Catalunya region.We also organized technical Seminars, Workshops for customers and Supplier meetings related on specifics topics or devices.

My main tasks were providing pre/post sales technical support for all Altera design opportunities; effective at creating and presenting customer presentations and training which were relevant for each customer; supporting other activities related to demand creation including customer and sales training.

Master Of Science (Ms), Electronic Engineer

Program In Sales Managment, Selling Skills And Sales Operations, Executive Education

Program In Marketing Management, Marketing/Marketing Management, General, Executive Education

Bachelor Of Science (Bs), Industrial Engineering