Laura Michelena Mugni Email & Phone Number

Amsterdam, NH, NL

Netherlands

• Primary liaison between various business teams and the BI development team, ensuring clear communication and understanding of requirements.
• Collaborate with stakeholders across the globe to map and document business processes.
• Finding the common ground between 20+ diverse business teams so we can present data in a coherent and impactful manner.
• Monitor and assess adherence to business processes, providing feedback and follow-ups with stakeholders as needed.
• Monitor and assess data quality and work with external stakeholders and the Global Head of BI to improve it.
• Assist in managing the product backlog, creating user stories and translating business requirements into technical tickets.

Amsterdam, North Holland, Netherlands

• Responsibilities at Regional level (for 8 European markets)
• Develop analytics and insights capabilities across the organization
• Define priorities, measurement plan and reporting on annual business KPIs
• Generate custom reports in Tableau with SQL based on current business questions/needs
• Consultant for senior management on ad-hoc analysis
• Provide actionable insights on market, customer and competitive intelligence to shape brand strategy and improve decision making in the relevant markets

Amsterdam

• Responsibilities at Regional level (for 8 European markets)
• Determine measurement plan and report for annual business KPIs
• Report on customer insights (customer experience, customer journeys) and business insights (internal performance, customer engagement)
• Generate valuable insights from data to improve the "Digital Transformation"
• Training and follow up of analytical processes and best practices
• Business consultancy regarding analytical topics (conversion Funnel, data-driven insights generation)

Prague, The Capital, Czech Republic

• Monthly reports of digital performance analyzing key metrics and lead generation
• Bi-weekly KPI Check-In and Post Campaign Analysis of marketing campaigns
• Extensive use of Adobe Analytics tools (Report Builder, Data Warehouse and Ad-hoc Analysis)
• Audits and simulated customer journeys to check overall status and issues on websites (Observe Point)

Prague, The Capital, Czech Republic

• Responsibilities for end-to-end email campaigns:
• Coordination of email marketing campaigns to produce key project deliverable through JIRA
• Managing execution resources to deliver projects and provide technical capability
• Monthly Email Performance reporting (KIPs) and Bi-weekly status of current tasks with client

• Database analysis
• Design, development and management of marketing KPIs dashboards through SQL and Power BI
• Reporting on KPIs and ROI funnels based on marketing automation system (Marketo)
• Weekly training sessions to different Stakeholders (LATAM) in regards of analytic tools
• Budget management for marketing campaigns and tag generation for web reporting

• Management and support of the execution team.
• Triage and assignment of all LATAM submitted tasks for email marketing.
• Q&A of HTML code and database configuration.
• Configuration, Q&A and follow up on both In-person Events and Online Events at a global scale.

• Emails configuration using HTML and CSS.
• Implementation and testing of responsive design for mobile devices.
• Quality assurance of structure, functionality and drafting of each HTML piece. Verification of the corresponding specs.
• Email delivery through the Sales Force Marketing platform, including the content configuration, database management and additional requests (i.e. A/B Testing or personalized content through dynamic fields).

• Responsible for planning and designing web systems for various departments.
• Management and support of the site owners and developers.
• Delivery of site's layout with HTML and CSS using NetBeans.

• Database extraction (Query management) for the Annual Rural School's Census (national reach).
• Data integrity check and optimization.
• Executive report generation for governmental use.