Laura Wright Email & Phone Number

Largo (Tampa Bay), FL, US

I am an accomplished MDM manager responsible for implementing and managing enterprise-wide PIM and MDM (Customer domain) systems. I excel at managing projects from start to finish, gathering requirements, and working cross-functionally to influence system design and direction. My passion for delivering results and tackling challenges has driven me to excel.

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Carlisle, MA, US

• Lead the ongoing project schedule, budget, milestones, resources, issues and risks
• Maintain open and honest communication with clients and cross-functional teams
• Manage the on-boarding of new customers as well as facilitate the roll-out of technical features for existing customers
• Engage and collaborate with customers to drive meeting their business goals while guiding them toward industry best practices
• Experience implementing WinShuttle/Enterworks

Eden Prairie, Minnesota, US

• Advise business leaders on business domain and its integration to downstream systems.
• Gather business requirements and translate them into technical specification, POC and implementation.
• Develop a process and data model based on business requirements to introduce new data into a business domain and the effects on the overall business model.
• Product/Program Management: Agile project planning, backlog refinement and execution utilizing Jira.

West Dundee, Illinois, US

• Implementation manager focused in data migration, data quality, master data management, business process management & digital asset manager across multiple industries.
• Lead implementation team of 6 through end-to-end assessment, requirements gathering, development of specific delivery strategies, implementation and post go-live support.
• Mentor and train junior level resources team for consistent practices of implementation and knowledge transfer of product features and benefits.
• Completed over 8 successful implementations throughout entire client lifecycle from gathering requirements to client go-live and support.
• Successfully upgraded 10+ clients including upgrading database, customizations, creating new processes as needed and data migration.
• Subject Manager Expert on product and technical expertise on products to clients and internal team.

West Dundee, Illinois, US

Bozeman, Montana, US

• Played a critical role in building and launching of Murdoch's online store; including platform selection, navigation development, project management, integration with current business processes and product asset.
• Product Management- evaluated and refined business and user requirements for software development
• Responsible for the selection, initial configuration and system integration of Informatica PIM (product information management) with external implementation team.
• Business owner and manager for PIM (product information management) which handles all product data for over 100,000 skus.
• Agile/Scrum development team member for eCommerce launch.

• We find people who love what they do—marketing. Then, we put them to work for you.Orbital Marketing Solutions assembles a unique, handpicked team of marketing specialists, for each project—without big agency overhead.
• Branding initiatives, marketing communications planning, strategic planning, advertising, direct marketing, internet marketing, website development, event marketing, and public relations.
• Manage the re-branding process of a pharmaceutical technology company including developing mission statement, brand attributes, naming process and market research.
• Develop comprehensive communication and marketing plans for multiple industries and clients. (includes collateral, direct marketing, social, online and print media)
• Evaluate current market landscape to identify new target markets with the best opportunity for growth. Create targeted marketing plan to reach new market.
• Manage website development projects and implementation.

• Develop communication and marketing plans.
• Created and implemented comprehensive fundraising campaigns for local non-profit. (including PR, online, print and promotional components)
• Managed development of annual report for telecommunications client.

• Developed and executed strategic plans, including comprehensive brand strategies across all products and services.
• Spearheaded creative development of all marketing and advertising materials.
• Established and monitored over $2.5M annual budgets to ensure the most effective use of resources.
• Clients: Regional bank, healthcare and convention visitors’ bureau
• Created targeted customer retention and acquisition programs.
• Led marketing and advertising communication projects for clients from concept through production and implementation.

• Created Moonlight Basin’s initial brand awareness campaign, focusing on its brand position as a new ski resort.
• Developed, implemented and monitored over 10 local and national partnerships.

• Product managemento Assisted in the coordination of moving manufacturing from US to Europe and China.o Developed new global packaging for integration of products.o Developed promotional programs targeting retailers and.
• Successful launch of two new product lines, from R&D to retail. o Created and executed marketing plans for two different product lines with over 80 sku’s.o Worked with outside agencies and vendors to create product.
• Directed web site development and implementation. (http://www.liquitex.com/default2.cfm)

New York, NY, US

• Conducted reviews of internal procedures and supervisory controls to ensure compliance with IRS regulations.
• Developed procedures to monitor testing of online account initiative.
• Conducted quarterly reviews of essential processes and recommended improvements.

Mba

Bachelor Of Science (B.S.), Marketing