Advertising Account Manager
Santa Barbara, California Area
Manage all aspects of online advertising campaigns. Communicate with clients about their product, performance and ROI goals. Set up budgets, creative, targeting, and optimization in Underdog Media’s ad server. Monitor live campaigns’ data, performance, profitability and effectiveness. Conversant with online advertising metrics: CTR, eCPM, eCPA, EPC, etc.Analyze statistics and experiment with targeting variables (GEO, browsers, DMA)Report to salespersons and advertisers about performance and traffic variables. Set up and monitor programmatic/RTB campaigns.Buy and analyze traffic on Google’s Doubleclick Ad Exchange.Design and/or manipulate creative in Flash and Photoshop.Set up retargeting and conversion pixels or postbacks/server to server calls. Interact with affiliate company software: CAKE, Hasoffers, etc.Spot advertising trends and procure new offers.Identify “sweet spots” between advertisers and publishers in order to build campaign momentum. Assist publisher team in marketing to direct sites.