Laura M. Jacobs Email and Phone Number
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Integrated communications strategist with more than 25 years of healthcare experience with in-house (pharma, EHR, and medical devices), agency, academic, and nonprofit service, specializing in health, science and medical education. Specialties: Science and healthcare PR, brand and marketing communications; influencer engagement, strategy and marketing; instructional design; online course development and instruction; stakeholder engagement; strategic communications; crisis communications; internal and external communications; marketing to healthcare professionals; advocacy and healthcare policy communications; brand marketing, communications and storytelling
Radiological Society Of North America (Rsna)
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Director, Public Information And CommunicationsRadiological Society Of North America (Rsna) Sep 2024 - PresentOak Brook, Illinois, UsLeads and supports a team of 15 communications experts focused on media relations, public information, social media, content strategy, RSNA News, and The Daily Bulletin, the official newspaper of the RSNA annual meeting. -
Mentor, Healthcare And Science Pr, Marketing And Communications1871 Sep 2017 - PresentChicago, Il, Us -
Adjunct Professor, Writing And CommunicationsRochester Institute Of Technology Aug 2015 - PresentRochester, Ny, UsProfessor in the School of Individualized Study and the University Writing Program, focused on science writing & communications, health communications, business communications, and online course development.Member of the American Association for the Advancement of Science (AAAS) and American Medical Writers Association (AMWA). -
Director, Integrated Marketing & CommunicationsAlzheimer'S Association® Jul 2023 - Jul 2024Chicago, Illinois, UsProgram of work includes Public Health initiatives, Health Systems strategy, quality care initiatives, and healthcare professional education and engagement. -
Director, Medical Science Marketing & CommunicationsAlzheimer'S Association® Jul 2018 - Aug 2023Chicago, Illinois, Us -
Online Course Instructor, Health And Science WritingSociety For Technical Communication Aug 2017 - Sep 2021Fairfax, Virginia, UsOnline course instructor, "Science for All: Introduction to Science Writing" and "Introduction to Health Writing and Communications" -
Director, Sponsorships, Events And EngagementAmerican Medical Association Aug 2013 - Aug 2018Chicago, Il, Us -
Director, Marketing And Alignment StrategiesAmerican Medical Association Aug 2013 - Jan 2018Chicago, Il, UsAccount Director in the Enterprise Communications & Marketing function at the AMA, focusing on health policy and advocacy efforts, physician professional satisfaction, and clinical practice sustainability.Marketing lead for AMA's involvement in health reform and the Quality Payment Program (QPP). Lead for custom content initiatives with The Wall Street Journal and The Atlantic, and AMA's influencer strategy.Innovation and brainstorm facilitator, certified through the Thinkubator studio. Marketing lead for AMA digital health efforts and the Interaction Studio at MATTER Chicago. -
Account DirectorPublicis Healthcare Communication Group - Discovery Chicago Oct 2012 - Aug 2013Medical education and communications strategies for healthcare providers, including key opinion leader logistics, development and training.
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Account Supervisor, Corporate & Healthcare PracticeKetchum May 2010 - Oct 2012New York City, New York, UsCertified in nutrition communication through the Ketchum Nutrition Certification Program developed in collaboration with Tufts University Friedman School of Nutrition Science and Policy.Past corporate and health care clients include: American Association of Endodontists, Auxilium Pharmaceuticals, Central DuPage Hospital (Cadence Health), Grant Thornton, Hospira, St. Jude Medical, Takeda, University of Kansas Hospital and Walgreens.Provided strategic counsel and targeted materials for B2B and B2C marketing communications; planned and supported scientific content development and program execution; provided counsel on digital and social media strategies, including search engine optimization. -
Manager, Corporate CommunicationsBaxter Healthcare Jun 2007 - May 2010Deerfield, Illinois, UsMember of the Global Communications Steering Committee for the Plasma Protein Therapeutics Association (PPTA) as a company representative for Baxter.Brand communication Developed materials and managed communication strategies and outreach for the FDA approval and product launch of ARTISS, the first slow-setting fibrin sealant to attach skin grafts during burn surgery. Developed materials and communications strategies for Baxter’s BioScience products in established therapeutic areas and clinical trials in neurology.Executive communication Supported media training and provide communications counsel for scientists and executives.Provided daily media monitoring and analysis for H1N1 vaccines news for senior leadership.Scientific communication Developed communications strategy and tactics for publications in New England Journal of Medicine and Neurology. Developed plans, messages and materials for data presentations at medical meetings for Alzheimer’s disease, primary immunodeficiency and adult stem cell therapies.External communication Supported the development of crisis action plans and communication strategies for FDA regulatory activities, product recalls and topics related to plasma collection and vaccine development. -
Senior Account ExecutiveWeber Shandwick Healthcare Mar 2005 - Jun 2007New York, Ny, UsProvided public relations support for clients such as Abbott, Agilent, Astellas, Gilead, Genentech, Pfizer and The National Headache Foundation.Secured media placements and developed key messages for FDA regulatory activities, data announcements, medical meetings and laboratory equipment product launches in trade and consumer publications. Developed media materials such as science writer’s guides, fact sheets, background materials and press releases.Participated in the Weber Shandwick Writing Team to provide writing and editing services to colleagues; participated in “Culture Club” to improve the creative atmosphere of the Weber Shandwick Chicago office. -
Ehr Training And Implementation ConsultantPicis Mar 2003 - Mar 2005Peabody, Massachusetts, UsDeveloped materials and provided end-user training on the Ibex PulseCheck® electronic health record (EHR) software for patient tracking and clinician documentation in Emergency Departments throughout the United States. -
Medical Writing InternAmerican Society Of Plastic Surgeons (Asps) Aug 2004 - Dec 2004Wrote and edited Practice Parameter pieces and ASPS journal entries.Proven ability to understand and communicate complex medical and technical material in a clear and concise manner.
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Unit Secretary/Tech IIllinois Masonic Medical Center Oct 1999 - Sep 2002Trauma center clinical care support
Laura M. Jacobs Skills
Laura M. Jacobs Education Details
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Depaul UniversityBusiness And Professional Writing -
Chicago Medical School At Rosalind Franklin U-Med & SciencePhysiology -
University Of Illinois ChicagoChemistry (With Honors) -
Chiba UniversityJapan Program At Chiba (Study Abroad) -
Chiba UniversityJapanese -
University Of Illinois ChicagoBachelor'S Degree
Frequently Asked Questions about Laura M. Jacobs
What company does Laura M. Jacobs work for?
Laura M. Jacobs works for Radiological Society Of North America (Rsna)
What is Laura M. Jacobs's role at the current company?
Laura M. Jacobs's current role is Adjunct Professor | Health, Medical and Science PR, Communications & Marketing.
What is Laura M. Jacobs's email address?
Laura M. Jacobs's email address is la****@****rit.edu
What is Laura M. Jacobs's direct phone number?
Laura M. Jacobs's direct phone number is +131246*****
What schools did Laura M. Jacobs attend?
Laura M. Jacobs attended Depaul University, Chicago Medical School At Rosalind Franklin U-Med & Science, University Of Illinois Chicago, Chiba University, Chiba University, University Of Illinois Chicago.
What skills is Laura M. Jacobs known for?
Laura M. Jacobs has skills like Strategic Communications, Integrated Marketing, Public Relations, Press Releases, Crisis Communications, Marketing, Corporate Communications, Leadership, Media Relations, Strategy, Health Communication, Product Launch.
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