Laura M. Jacobs

Laura M. Jacobs Email and Phone Number

Adjunct Professor | Health, Medical and Science PR, Communications & Marketing @ Radiological Society of North America (RSNA)
Laura M. Jacobs's Location
Oak Brook, Illinois, United States, United States
Laura M. Jacobs's Contact Details

Laura M. Jacobs work email

Laura M. Jacobs personal email

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About Laura M. Jacobs

Integrated communications strategist with more than 25 years of healthcare experience with in-house (pharma, EHR, and medical devices), agency, academic, and nonprofit service, specializing in health, science and medical education. Specialties: Science and healthcare PR, brand and marketing communications; influencer engagement, strategy and marketing; instructional design; online course development and instruction; stakeholder engagement; strategic communications; crisis communications; internal and external communications; marketing to healthcare professionals; advocacy and healthcare policy communications; brand marketing, communications and storytelling

Laura M. Jacobs's Current Company Details
Radiological Society of North America (RSNA)

Radiological Society Of North America (Rsna)

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Adjunct Professor | Health, Medical and Science PR, Communications & Marketing
Laura M. Jacobs Work Experience Details
  • Radiological Society Of North America (Rsna)
    Director, Public Information And Communications
    Radiological Society Of North America (Rsna) Sep 2024 - Present
    Oak Brook, Illinois, Us
    Leads and supports a team of 15 communications experts focused on media relations, public information, social media, content strategy, RSNA News, and The Daily Bulletin, the official newspaper of the RSNA annual meeting.
  • 1871
    Mentor, Healthcare And Science Pr, Marketing And Communications
    1871 Sep 2017 - Present
    Chicago, Il, Us
  • Rochester Institute Of Technology
    Adjunct Professor, Writing And Communications
    Rochester Institute Of Technology Aug 2015 - Present
    Rochester, Ny, Us
    Professor in the School of Individualized Study and the University Writing Program, focused on science writing & communications, health communications, business communications, and online course development.Member of the American Association for the Advancement of Science (AAAS) and American Medical Writers Association (AMWA).
  • Alzheimer'S Association®
    Director, Integrated Marketing & Communications
    Alzheimer'S Association® Jul 2023 - Jul 2024
    Chicago, Illinois, Us
    Program of work includes Public Health initiatives, Health Systems strategy, quality care initiatives, and healthcare professional education and engagement.
  • Alzheimer'S Association®
    Director, Medical Science Marketing & Communications
    Alzheimer'S Association® Jul 2018 - Aug 2023
    Chicago, Illinois, Us
  • Society For Technical Communication
    Online Course Instructor, Health And Science Writing
    Society For Technical Communication Aug 2017 - Sep 2021
    Fairfax, Virginia, Us
    Online course instructor, "Science for All: Introduction to Science Writing" and "Introduction to Health Writing and Communications"
  • American Medical Association
    Director, Sponsorships, Events And Engagement
    American Medical Association Aug 2013 - Aug 2018
    Chicago, Il, Us
  • American Medical Association
    Director, Marketing And Alignment Strategies
    American Medical Association Aug 2013 - Jan 2018
    Chicago, Il, Us
    Account Director in the Enterprise Communications & Marketing function at the AMA, focusing on health policy and advocacy efforts, physician professional satisfaction, and clinical practice sustainability.Marketing lead for AMA's involvement in health reform and the Quality Payment Program (QPP). Lead for custom content initiatives with The Wall Street Journal and The Atlantic, and AMA's influencer strategy.Innovation and brainstorm facilitator, certified through the Thinkubator studio. Marketing lead for AMA digital health efforts and the Interaction Studio at MATTER Chicago.
  • Publicis Healthcare Communication Group - Discovery Chicago
    Account Director
    Publicis Healthcare Communication Group - Discovery Chicago Oct 2012 - Aug 2013
    Medical education and communications strategies for healthcare providers, including key opinion leader logistics, development and training.
  • Ketchum
    Account Supervisor, Corporate & Healthcare Practice
    Ketchum May 2010 - Oct 2012
    New York City, New York, Us
    Certified in nutrition communication through the Ketchum Nutrition Certification Program developed in collaboration with Tufts University Friedman School of Nutrition Science and Policy.Past corporate and health care clients include: American Association of Endodontists, Auxilium Pharmaceuticals, Central DuPage Hospital (Cadence Health), Grant Thornton, Hospira, St. Jude Medical, Takeda, University of Kansas Hospital and Walgreens.Provided strategic counsel and targeted materials for B2B and B2C marketing communications; planned and supported scientific content development and program execution; provided counsel on digital and social media strategies, including search engine optimization.
  • Baxter Healthcare
    Manager, Corporate Communications
    Baxter Healthcare Jun 2007 - May 2010
    Deerfield, Illinois, Us
    Member of the Global Communications Steering Committee for the Plasma Protein Therapeutics Association (PPTA) as a company representative for Baxter.Brand communication Developed materials and managed communication strategies and outreach for the FDA approval and product launch of ARTISS, the first slow-setting fibrin sealant to attach skin grafts during burn surgery. Developed materials and communications strategies for Baxter’s BioScience products in established therapeutic areas and clinical trials in neurology.Executive communication Supported media training and provide communications counsel for scientists and executives.Provided daily media monitoring and analysis for H1N1 vaccines news for senior leadership.Scientific communication Developed communications strategy and tactics for publications in New England Journal of Medicine and Neurology. Developed plans, messages and materials for data presentations at medical meetings for Alzheimer’s disease, primary immunodeficiency and adult stem cell therapies.External communication Supported the development of crisis action plans and communication strategies for FDA regulatory activities, product recalls and topics related to plasma collection and vaccine development.
  • Weber Shandwick Healthcare
    Senior Account Executive
    Weber Shandwick Healthcare Mar 2005 - Jun 2007
    New York, Ny, Us
    Provided public relations support for clients such as Abbott, Agilent, Astellas, Gilead, Genentech, Pfizer and The National Headache Foundation.Secured media placements and developed key messages for FDA regulatory activities, data announcements, medical meetings and laboratory equipment product launches in trade and consumer publications. Developed media materials such as science writer’s guides, fact sheets, background materials and press releases.Participated in the Weber Shandwick Writing Team to provide writing and editing services to colleagues; participated in “Culture Club” to improve the creative atmosphere of the Weber Shandwick Chicago office.
  • Picis
    Ehr Training And Implementation Consultant
    Picis Mar 2003 - Mar 2005
    Peabody, Massachusetts, Us
    Developed materials and provided end-user training on the Ibex PulseCheck® electronic health record (EHR) software for patient tracking and clinician documentation in Emergency Departments throughout the United States.
  • American Society Of Plastic Surgeons (Asps)
    Medical Writing Intern
    American Society Of Plastic Surgeons (Asps) Aug 2004 - Dec 2004
    Wrote and edited Practice Parameter pieces and ASPS journal entries.Proven ability to understand and communicate complex medical and technical material in a clear and concise manner.
  • Illinois Masonic Medical Center
    Unit Secretary/Tech I
    Illinois Masonic Medical Center Oct 1999 - Sep 2002
    Trauma center clinical care support

Laura M. Jacobs Skills

Strategic Communications Integrated Marketing Public Relations Press Releases Crisis Communications Marketing Corporate Communications Leadership Media Relations Strategy Health Communication Product Launch Marketing Communications Healthcare Strategic Planning Writing Social Media Marketing Marketing Strategy Editing Internal Communications Science Communication Medical Education Brand Development Content Development Communications Planning Corporate Branding Communication Training Seo Thought Leadership Crisis Management Issues Management Social Media Scientific Writing Reputation Management Executive Media Training Executive Communications Budget Management Medical Writing Brand Management Digital Marketing Project Management Content Strategy Pharmaceutical Industry Influencer Marketing Instructional Design Management Public Speaking Event Planning Nonprofit Organizations

Laura M. Jacobs Education Details

  • Depaul University
    Depaul University
    Business And Professional Writing
  • Chicago Medical School At Rosalind Franklin U-Med & Science
    Chicago Medical School At Rosalind Franklin U-Med & Science
    Physiology
  • University Of Illinois Chicago
    University Of Illinois Chicago
    Chemistry (With Honors)
  • Chiba University
    Chiba University
    Japan Program At Chiba (Study Abroad)
  • Chiba University
    Chiba University
    Japanese
  • University Of Illinois Chicago
    University Of Illinois Chicago
    Bachelor'S Degree

Frequently Asked Questions about Laura M. Jacobs

What company does Laura M. Jacobs work for?

Laura M. Jacobs works for Radiological Society Of North America (Rsna)

What is Laura M. Jacobs's role at the current company?

Laura M. Jacobs's current role is Adjunct Professor | Health, Medical and Science PR, Communications & Marketing.

What is Laura M. Jacobs's email address?

Laura M. Jacobs's email address is la****@****rit.edu

What is Laura M. Jacobs's direct phone number?

Laura M. Jacobs's direct phone number is +131246*****

What schools did Laura M. Jacobs attend?

Laura M. Jacobs attended Depaul University, Chicago Medical School At Rosalind Franklin U-Med & Science, University Of Illinois Chicago, Chiba University, Chiba University, University Of Illinois Chicago.

What skills is Laura M. Jacobs known for?

Laura M. Jacobs has skills like Strategic Communications, Integrated Marketing, Public Relations, Press Releases, Crisis Communications, Marketing, Corporate Communications, Leadership, Media Relations, Strategy, Health Communication, Product Launch.

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