Laura Ladd Email & Phone Number

Bloomfield, Ct, Us

Manage editorial projects and resources for provider-facing communications initiatives and own Cigna’s digital provider newsroom content strategy, including developing communications and marketing plans that support Cigna’s strategic imperatives and value propositions for providers, customers, and clients. Resolve communication challenges and delivery limitations, providing viable recommendations that optimize the provider experience, through building robust plans and processes for Cigna’s digital provider newsroom as a cornerstone of the overall channel strategy for providers. Responsibilities: • End-to-end provider communication strategy oversight for editorial team and copywriter activities for all channels with a core focus on Cigna’s Provider Newsroom. • Own and manage provider communication writing tools (e.g., text standards, writing guides).• Create, edit and/or review priority content for internal and external marketing and communications initiatives. • Serve as a communications subject matter expert on digital and other projects to create an optimal experience for health care professionals. • Address and mitigate provider experience and communications risks, barriers and dependencies.• Track measurement and effectiveness of implemented marketing and communication projects with a focus on digital channels. • Develop and maintain collaborative and productive relationships with key matrix partners.• Maintain an understanding of competitive landscape, trends and information impacting provider value proposition efforts, and ensure that communication materials meet national and state regulatory requirements.

Bloomfield, Ct, Us

Bloomfield, Ct, Us

Partner with matrix business owners and clinical leaders in Cigna Medicare Advantage’s Network Operations, Clinical, and Pharmacy teams, to provide communications strategy, business communications and marketing support and execution for enterprise initiatives and campaigns. Work with Cigna’s internal creative agency and external vendors to develop timely, accurate and engaging Medicare provider communications and marketing collateral.• Manage end-to-end editorial content and production of Cigna’s enterprise-wide Medicare provider newsletter, digital strategy for Medicare provider website, provider newsroom, social media, and Cigna provider-facing resources.• Partner with key business owners to drive provider communications initiatives such as Stars, affordability, Annual Enrollment Period (AEP), and market readiness.

Nashville, Tn, Us

Provide communications strategy and support for company operations, executive visibility and thought leadership, change management, employee engagement, company branding and marketing.• Executive Communications: Partner with executive leadership to draft messaging for blogs, talking points for monthly all-company calls, speeches, presentations.• Marketing Communications: Create written content for website, marketing materials, social media, develop and execute quarterly webinars for current and potential clients, draft white papers and case studies.• Internal Communications: Partner with People + Culture team to develop HR communications in support of open enrollment, performance reviews, company handbook, annual conference, employee awards, and team celebrations, as well as produce weekly digital employee newsletter.

• Manage internal communications for Brookdale’s 80,000 associates in 1000+ communities across 47states.• Provide strategic communications planning and change management support and execution for internal communications initiatives related to company merger with largest industry competitor • Partner with company leaders to execute enterprise-wide HR campaigns and initiatives in learning and development, recruitment and training, compensation and benefits, wellness, employee engagement, executive visibility, corporate branding, and company culture.• Developed the company’s first digital monthly employee newsletter

Brentwood, Tn, Us

• Manage internal and external communications, including marketing, public relations, editorial leadership and content management for internal and external websites• Partner with company executives and leadership in the Medical, Operations, Finance and HR departments to develop and disseminate newsletters to inform and engage employees, hospital and clinical leaders• Provide communications strategy and support for new services, capital investments, clinical affiliations and strategic partnerships, company awards and community activities

Franklin, Tn, Us

• Support marketing and editorial content needs for internal and external health care publications for clinical and community audiences, as well as market-specific projects for regional marketing directors in each of CHS’ five operating divisions• Develop executive leadership column for Chief Medical Officer• Draft media releases, articles for publication; targeted marketing collateral, press releases, and website content.

• Contract writer and editor for corporate, agency and publishing sector clients, with a concentration incorporate communications, health care, business and feature writing.• Major clients included Business Tennessee magazine, Southern Exposure magazine, and Journal Communications, Inc.

• Manage strategic development and implementation of integrated communications plans, oversee clientrelationships and coordinate account staff activities.• Specialty areas: employee communications, recruitment, and corporate communications for clients in health care, engineering and professional services sectors including BlueCross BlueShield of Tennessee, Smith Seckman Reid, and The Blakeford of Green Hills.

• Serve as a strategic communications partner to CCA’s C-suite leaders, Business Development, Operations, Quality Assurance, and Human Resources divisions for internal and external communications with employees and current and prospective customers.• Maintain oversight and draft content for the company’s bi-monthly employee newsletter, quarterly client newsletter, annual report, executive columns/speeches, website copy, and marketing collateral.• Serve as point of contact for the company's relationships with PR agencies, vendors, and freelancers and associated projects.• Provide publicity and special event planning and support for internal and external business development/community events, leveraging CCA’s Employee Relations and Community Outreach committees.

• Develop and oversee production and distribution of The Private Line, CCA’s bi-monthly company newsletter to more than 15,000 employees, company vendors, shareholders, and government officials/customers• Provide support to CEO for executive column, town halls, talking points• Partner with HR leadership to provide communications strategy and support for corporate values, mission and culture messaging and campaigns regarding benefits, career advancement programs, and initiatives to drive recruitment and retention• Manage employee recognition and morale programs• Developed and executed internal merger communications plan during CCA/Prison Realty Trust merger; implemented corporate employee relations committee

• Produce news releases, media advisories, marketing collateral and internal leadership announcements• Develop editorial plan, draft articles, provide graphic design support and production oversight for the company newsletter• Coordinate internal and external communication for special events including groundbreakings, acquisitions and facility expansions• Manage communications for employee recruitment, recognition and morale programs• Redesigned company newsletter

Nashville, Tennessee, Us

• Serve as editor for the Cornerstone, alumni newsletter for Vanderbilt’s College of Arts & Science, and the Blair Quarternote; alumni newsletter for Vanderbilt’s Blair School of Music• Partner with Alumni & Development officers to align content with university news, new academic and institutional developments, investments and initiatives to drive donor and alumni engagement• Conduct faculty, alumni donor and university leadership interviews, develop content for own university publications as well as contribute to team publications including Vanderbilt Magazine, Vanderbilt Today, the Owen Manager; the Vanderbilt Nurse, and the Spire.

• Produce marketing and educational materials for statewide non-profit organization including bi-weekly industry newsletter, quarterly magazine, and consumer information guides• Develop promotional and support materials and execute association events including annual conference, government relations and educational/advocacy programs, and award programs to support and serve membership

• Develop editorial plan for monthly magazine, draft and review feature and departmental articles• Draft content for four semi-annual publications for Nashville visitors and newcomers• Oversee freelance writer contributions; review and edit articles

Write department and feature articles for Nashville and Advantage magazines (later combined as Nashville Business and Lifestyles magazine), as well as all annual city and trade publications.