● Foster collaborative relationships with cross-functional teams to integrate with CRM growth strategy; build quarterly project roadmaps to drive channel growth● Serve as strategic marketing point of contact across Enterprise leaders to gain insights into business needs, align on priorities, and develop strategic plans to drive shared business goals● Develop and refine go-to-market strategies and standard operating procedures (SOPs) for emerging strategic functions to support growth and revenue goals● Actively pursue new efficiencies, opportunities, strategic initiatives and processes across business development and operations to solve business challenges

Guided clients through data architecture modernization, creating unified platforms and leveraging generative AI to accelerate speed to market from 6 months to 2 months● Created, executed and project managed campaigns tied to CMO KPIs, including but not limited to generating revenue, retaining customers/decreasing churn, and cost savings or process efficiencies; partnered with BI teams to report growth results on a regular basis, using insights to continually optimize performance● Spearheaded personalization strategies to optimize engagement and conversion, implementing one reactivation strategy that led to a 14% increase in revenue● Led a team of marketing and design consultants through mentorship, advocacy, empowerment, increasing team utilization 16% QoQ; managed all staffing solutions for 12 team members

Guide clients in developing strategic marketing initiatives to achieve specific marketing goals. Collaborate across client teams and business units to understand organization operations and goals to devise marketing strategies that solve problems and improve processes. Provide exceptional deliverables: customer lifecycle roadmaps, journey mapping, use case documentation and solution documents, and industry-specific digital marketing best practices. Lead a team of marketing consultants by:- Ensuring they are knowledgeable on the latest and greatest in Martech- Serving as a listening ear and point of escalation with clients and internal teams- Guiding and mentoring to help them grow as consultants and marketers

Provide strategic direction for full service digital marketing plans across multiple retail and CRM clients; analyze subscriber engagement data and overall campaign metrics to identify opportunities for program optimization.Continually enhance client email program from acquisition and overall engagement to full customer retention, growing subscriber base, optimizing email conversion rate month over month, and implementing lifecycle engagement campaigns to reactivate lapsed customers and drive incremental revenueGuide cross-functional teams to advance client initiatives and translate strategic objectives into actionable projects

Responsible for a variety of inbound marketing initiatives, including email nurture campaigns, SEO, and blog optimization.Managed communication strategy and contact touchpoints for prospective students, current students and alumni.Drove online testing strategy for website, lead gen forms and email.

Grew email list size 29% in just one year to reach the goal of 1 million subscribers; developed email campaign to increase revenue and site visits 83% and 32% (respectively) year over yearSpearheaded marketing relationship with David’s Bridal and lead strategy for shared advertising, bridal clienteling, lead nurturing and in-store promotionsRevamped online promotional planning process to effectively incorporate all channels (social, in-store, catalog and website) while still remaining flexible to adapt to the ever-changing eCommerce business Grew email marketing channel through effective management of strategy, budgeting, planning, A/B testing, creative resources, execution, metrics tracking and agency relationshipsLaunched mobile marketing program with opt-in incentives and outbound promotional messaging to build customer loyalty through cross-channel marketing

Developed messaging strategies and wrote content for email campaigns, social media blasts, brochures, educational articles and other marketing materials to meet our revenue goalsPlanned and implemented targeted marketing campaigns for a variety of audiences, including prospects, current customers, casual online shoppers and social media contactsManaged content for StaplesPromotionalProducts.com, an eCommerce website with up to 20,000 visitors dailyWorked with database analyst to research target audiences, market trends and message positioningRe-instituteded the company newsletter and developed it into an award-winning publication distributed to more than 1,000 associates worldwide

Edited newsletter for Foster Grandparent Program, Retired Senior Volunteer Program and Women’s Leadership ConnectionCreated invitations, programs, scripts, presentations and other collateral materials for the Campaign Awards, Volunteer Recognition Dinner and Youth Volunteer Recognition Program