Laura Mooney Email and Phone Number
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Laura Mooney is a chief marketing officer and board-level executive specializing in B2B marketing and go-to-market strategy for technology-driven growth companies. Three high-valuation exits, 25+ years of experience across multiple vertical industries, MBA from top-25 business school, and significant expertise in business strategy, marketing strategy, branding, messaging and corporate communications. Excels at helping technology companies grow quickly and position themselves as leaders in their target markets. Track record of success includes multiple company exits, navigating through multiple acquisitions and product launches, developing pre-IPO messaging and managing through an S-1 filing. Highly creative with excellent communication skills and a global perspective.Highlights:Excels at communicating the value of technology in business terms and developing creative, high-impact messaging that ties into a cohesive brand and corporate identity. Proven success creating and executing global corporate communications and product marketing strategies and plans, including creative content marketing, inbound marketing, product launch, outbound PR, market-leading industry analyst relations programs, digital marketing strategy and effective sales positioning. Extensive experience effectively integrating strategic acquisitions into the overall corporate brand and product portfolio.Adept at helping growth companies establish market leadership positions and achieve growth objectives related to company exit, M&A, IPO and other strategic long-term goals. Available as a fractional CMO. Will consider Board positions.Specialties: Go-to-market strategy; B2B marketing; Creative messaging at corporate, solution & product levels; Executive management & leadership; Brand Transformation; Global corporate communications strategy & execution; M&A and integrating acquisitions into a cohesive brand; Enterprise software, SaaS/Cloud, technology marketing; Product positioning & product launch; Sales enablement; Content marketing; Marketing communications; Inbound marketing; Global PR; Analyst Relations
Time2Market (T2M)
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Founder & PresidentTime2Market (T2M) Apr 2021 - PresentFractional CMO helping CEOs, venture capital and private equity-backed growth companies on business and marketing strategy, including: brand transformation, messaging, go-to-market strategy, M&A and positioning for capital raise or exit. Bring a unique blend of business expertise and creativity to the table to help software, technology and cloud/Saas companies position themselves for market leadership, high valuation and growth. Available for both private and public corporate boards. Possess extensive experience in the financial technology (fintech), supply chain management (SCM) and business process management (BPM) markets. Broad knowledge of various vertical industry challenges including wealth management, institutional portfolio management, mortgage banking, supply chain optimization and logistics.
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Board MemberHouse Of Ruth Maryland Oct 2019 - Sep 2024Board member for an organization focused on ending domestic violence and intimate partner violence through social change, training programs and victim empowerment and recovery. -
Chief Marketing OfficerSolovis Jan 2018 - Apr 2021Chief Marketing Officer for a fast-growing fintech company specializing in institutional portfolio management. Oversaw all aspects of Solovis' marketing strategy, including corporate marketing, product marketing and demand generation, with a focus on delivering exponential company growth, client success and market value. Helped generate the market share, brand awareness and valuation multiple needed for the company's successful exit through its sale to Nasdaq, achieving a 15X ARR valuation in March 2020. Retained as CMO of Nasdaq Asset Owner Solutions to help align Solovis with Nasdaq's other Investment Intelligence business units before transitioning out to focus on my consulting business. -
Chief Marketing OfficerAccurate Group Jun 2014 - Dec 2018Served as Chief Marketing Officer for leading provider of technology-driven appraisal management, title data and real estate lending analytics solutions targeted to banks, credit unions, mortgage lenders and capital markets firms. Responsible for the branding, messaging and B2B marketing strategy that helped the company achieve 20-30% YOY growth for 4 consecutive years. Continue to serve in an advisory role on branding and go-to-market strategy for new technology and analytics offerings as Accurate Group continues to lead the market in real estate lending technology innovation. -
Head Of MarketingFoliodynamix Apr 2011 - Jan 2016Served as Head of Marketing for leading cloud-based wealth management technology provider. Developed the creative messaging, positioning and marketing programs that helped the company exceed its annual growth objectives for 4 consecutive years and achieve a 7x net revenue valuation on its sale to Actua in November 2014. The company went on to be acquired by Envestnet.
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Vice President, Corporate Marketing & CommunicationsMetastorm (Now Opentext) Mar 2003 - Apr 2011Ran global corporate marketing and communications for enterprise software company specializing in business process management. Established the positioning and integrated marketing programs that helped grow the firm from a late-stage startup to a global market leader. Supported preparation of Metastorm's S-1 filing in 2008, and helped the company achieve a strong valuation in its ultimate sale to OpenText in February 2011.Oversaw corporate positioning, messaging, brand development, content marketing, sales enablement, social media strategy, worldwide public relations and industry analyst programs. Led messaging development and market launch for 4 company acquisitions between 2005-2007. Developed effective messaging to position the company as a true enterprise software leader and instituted outbound marketing communications, content marketing, social media, industry analyst relations and PR programs that generated brand awareness and leads on a global level – including securing and retaining a leadership position in three Gartner Magic Quadrants across three different technology sectors. Built and managed a high-performing team of corporate marketing, communications and PR professionals. Established and managed the company's Product Marketing function for 4 years, prior to moving it into a separate function in response to company growth.
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Director, Market Strategy (Spaceworks)Manugistics Jul 2000 - Jul 2002Led go-to-market strategy and created messaging for new markets; developed interactive sales tools to increase buyer awareness and boost average sales price; and established and ran industry analyst relations programs for Spaceworks, a B2B e-commerce technology company that was acquired by Manugistics in 2001. Re-joined Manugistics (now BlueYonder) post-acquisition in a senior product marketing role developing content marketing programs and supporting sales enablement for several supply chain management solutions. -
Vice President, MarketingOutreach Technologies Mar 1999 - Jul 2000Built product marketing function from scratch; responsible for all outbound marketing programs and go-to-market strategy; helped bring enterprise focus and experience to a small integrated communications platform startup company. -
Sr. Product Marketing ManagerManugistics Sep 1994 - Mar 1999Led the product launch function across four supply chain management software products targeted to a variety of industries; developed product and solution positioning and messaging; developed and ran customer beta programs; created marketing programs for the firm's extensive supply chain management services division; and helped the company grow from $40M to $200M in revenues prior to its acquisition by JDA (now BlueYonder).
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Sr. Programmer / Analyst / Project ManagerIbm Sep 1991 - Sep 1994
Laura Mooney Skills
Laura Mooney Education Details
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Computer Information Systems
Frequently Asked Questions about Laura Mooney
What company does Laura Mooney work for?
Laura Mooney works for Time2market (T2m)
What is Laura Mooney's role at the current company?
Laura Mooney's current role is CMO | B2B Marketing Advisor | Entrepreneur | Board Member.
What is Laura Mooney's email address?
Laura Mooney's email address is la****@****dev.com
What is Laura Mooney's direct phone number?
Laura Mooney's direct phone number is +184476*****
What schools did Laura Mooney attend?
Laura Mooney attended University Of Maryland - Robert H. Smith School Of Business, James Madison University.
What are some of Laura Mooney's interests?
Laura Mooney has interest in Interior Design, Economic Empowerment, Yoga, Nutrition, Environment, Fitness, Major League Baseball, Animal Welfare, Travel.
What skills is Laura Mooney known for?
Laura Mooney has skills like Product Marketing, Strategy, Enterprise Software, Go To Market Strategy, B2b Marketing, Marketing, Marketing Strategy, Marketing Communications, Business Strategy, Management, Corporate Communications, Saas.
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Laura Mooney
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