Laura Morland

Laura Morland Email and Phone Number

Marketing Communications Consultant @ Laura Morland Marketing
United Kingdom
Laura Morland's Location
United Kingdom, United Kingdom
Laura Morland's Contact Details

Laura Morland personal email

n/a
About Laura Morland

Passionate and results-driven Marketing, PR and Social Media Manager with a proven track record in the retail industry, currently based in Portugal. I bring a strong expertise in shaping brand narratives and driving impactful communication strategies. With a deep understanding of Public Relations, Social Media, and Digital Marketing, I excel at crafting campaigns that resonate and engage audiences. My experience extends to Corporate Social Responsibility (CSR), where I align brand values with meaningful initiatives. Dedicated to creating compelling content and fostering strong media relationships to elevate brand presence and drive business growth.

Laura Morland's Current Company Details
Laura Morland Marketing

Laura Morland Marketing

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Marketing Communications Consultant
United Kingdom
Employees:
4
Laura Morland Work Experience Details
  • Laura Morland Marketing
    Marketing Communications Consultant
    Laura Morland Marketing
    United Kingdom
  • Self-Employed
    Marketing Communications Consultant
    Self-Employed Feb 2019 - Present
    Portimão, Faro, Portugal
  • Smarta Healthcare
    Head Of Marketing
    Smarta Healthcare Mar 2021 - Present
  • Buzz Bingo
    Interim Pr And Social Media Manager
    Buzz Bingo Sep 2018 - Feb 2019
    Nottingham, United Kingdom
  • Dunelm
    Pr And Social Media Manager
    Dunelm Sep 2016 - Nov 2017
    Syston
    Responsible for:Establishing and implementing the PR and Social Media strategy to promote Dunelm products, interior trends and stores to the public Developing and implementing a measurable influencer strategy to engage a younger online audienceSetting objectives and briefing separate PR and Social Media Agencies to deliver campaigns as well as 'always on' brand engagement workManaging the in-house PR and Social Media team and department budget to deliver successful seasonal campaigns and 'always on' activityLaunching and managing the Dunelm charity partnership with Home-Start UK – exceeding the first year £250k fundraising target through individual employee fundraising, product sales and a company-wide '20,000 miles for Home-Start' charity week.Engaging national journalists and online influencers through regular press visits and press show events to showcase the seasonal product range and launch new partnerships with designersDeveloping strong working relationships with journalists and influencers to secure product features in national, regional and online publications and social media channelsWorking closely with the internal product department, suppliers and web team to promote new products and brands and maximise coverage on and offlineManaging the planning, photography and creation of the seasonal Look Books to showcase the upcoming homeware trends to journalists and influencersManaging the launch and development the Dunelm blog and promotion of content featuring collaborations with online influencers, celebrities and home inspiration pieces Monitoring and evaluation of PR and social media campaigns and competitor activity and interpretation of the data to improve ongoing and future campaignsLeading the consumer press and social media disaster recovery action planning
  • Vision Express
    Pr And Social Media Manager
    Vision Express Mar 2015 - Sep 2016
    Nottingham, United Kingdom
    Responsible for:Amplifying the impact of PR campaigns onlineMaximising the online reach of in-store marketing campaigns on social mediaDeveloping and implementing the Vision Express social media strategy in line with national in-store activity and business-wide marketing objectivesDelivery of Award-winning Corporate Social Responsibility PR campaigns – working with 6 charities in the UK and Ireland to highlight the importance of good eye health Creation of social media content calendar Creation and execution of online tone of voiceManagement of PR (digital and traditional) agencies to deliver impactful social media content including video, photography, GIFs and imagesLaunching the Vision Express blog and boosting visits to the site through social media channelsLiaison with journalists (consumer and trade), bloggers and celebrities to promote Vision Express services and productsImplementation of outsourced social media complaints and queries processesDeveloping and implementing the social media campaigns strategies for national and international eye health related awareness weeks Monitoring and evaluation of PR and social media campaigns and competitor activityManagement of PR platforms including the online image library and latest news section of the websiteManaging agencies to deliver product launches, blogger events and in-store PR events for national and local media press coverageCopywriting for social media posts, blogs, press releases and webpagesManagement of Facebook, Twitter and YouTube ads
  • Vision Express
    Marketing Manager - Digital
    Vision Express Jan 2014 - Mar 2015
    Nottingham, United Kingdom
    Responsible for:Recruitment and management of the digital teamManaging the 'reskin' of the existing website in line with the 'Vision. Taken seriously.' rebrandCopywriting and re-design of webpagesVideo and image content creation for social media activityWriting and scheduling social media content in line with national marketing and PR activitiesDevelopment of photography guidelines for all online product and social media imagesManaging, monitoring and evaluating ongoing PPC activity Weekly reporting of online eye test bookings, SEO and digital marketing objectives to the Marketing department heads and the Marketing Director
  • Freestyle Marketing Communications Ltd
    Pr Manager
    Freestyle Marketing Communications Ltd Apr 2010 - Jan 2014
    Nottinhgam
    PR Manager within a full service Marketing Communications AgencyResponsible for:Account management of clients within both the B2B and B2C sectorsThe structuring and implementation of marketing and PR strategiesSocial media account creation, development and implementation Copywriting for media releases, case studies, websites, electronic direct mail and social media Media liaison with journalists from trade and consumer publicationsOrganising and implementing competitions and promotional activitiesDigital photography and post-processing of images to accompany press releases, for use on websites, social media channels and promotional shots for advertising and websitesFilming and editing promotional videos for YouTube and websitesWebsite content managementIdentifying and exploiting media opportunitiesManaging budgetsNew business development
  • Boots
    Merchandiser
    Boots Mar 2009 - Apr 2010
    Responsible for:Producing merchandising solutions able to fulfill the stores requirements, customer needs and marketing objectivesSolving issues arising from store feedbackHighlighting opportunities to improve and enhance plannogramsDevelopment of new merchandising principles
  • Vision Express
    Support Helpline Assistant
    Vision Express Apr 2008 - Mar 2009
    Initial contact for stores to source frames and lenses for customersResponsible for:Liaising with suppliers, warehouse and stores, as well as other areas of the business to ensure frames and lenses were sent to stores on timeProblem-solving a range of issues that arose for store colleaguesBuilding and maintaining excellent relationships with suppliersSourcing frames requested by customers from around the worldDelivering to set targets for call answering, problem solving and supply objectives

Laura Morland Skills

Copywriting Marketing Social Media Public Relations Advertising Social Media Marketing Integrated Marketing Email Marketing Digital Marketing Online Marketing Account Management B2b Marketing Communications Marketing Strategy Online Advertising Direct Marketing Seo Google Analytics Event Management New Business Development B2b Marketing Internal Communications Editing Business Development

Laura Morland Education Details

Frequently Asked Questions about Laura Morland

What company does Laura Morland work for?

Laura Morland works for Laura Morland Marketing

What is Laura Morland's role at the current company?

Laura Morland's current role is Marketing Communications Consultant.

What is Laura Morland's email address?

Laura Morland's email address is la****@****ess.com

What is Laura Morland's direct phone number?

Laura Morland's direct phone number is +4478240*****

What schools did Laura Morland attend?

Laura Morland attended University Of Hull, Polam Hall (Sixth Form), Polam Hall (Sixth Form), Polam Hall.

What skills is Laura Morland known for?

Laura Morland has skills like Copywriting, Marketing, Social Media, Public Relations, Advertising, Social Media Marketing, Integrated Marketing, Email Marketing, Digital Marketing, Online Marketing, Account Management, B2b.

Who are Laura Morland's colleagues?

Laura Morland's colleagues are Har-Saivak Gosal, Baljit Kaur, Ankush ., Tripti Mongia, Namshid Kt.

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