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Super-connector, User Programming and Experience Leader, Team Builder, Social Product Enthusiast, Domain Expertise in Mental Health and Wellness CompaniesWith 12 years of experience, I am a super-connector in both my personal and professional life. I am passionate about the intersections of technology and social networks and how humans organize online to reach goals and drive businesses forward. I’m passionate about cultivating large-scale communities around mission-driven companies and creating safe spaces online for authentic discussions. Professional Community Management Accomplishments: 1- Scaled safety product features and operations for a large anonymous chat app, de-escalating 10,000 average weekly reports within 24 hours. 2- Set up and managed a large-scale brand's member community communications team. Personal Community Management Accomplishments:1- Organized a surprise 4-wave flash mob to a live accompaniment. 2- As the Alumnae Board Chair for my High School, I set up and oversaw alumnae chapters in 3 cities, coordinating quarterly events.
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Director Of Community And AdvocacyNexNew York, Ny, Us -
Director Of Community & AdvocacyNex Nov 2024 - PresentSan Jose, Ca, Us -
Digital Community Strategy LeaderCommunity Management Partner Feb 2024 - PresentWork for small businesses and startups to develop and execute digital community strategies to grow member engagement, better utilize all product functionality, and increase revenue via strategic retention programs.
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Director Of Digital CommunityWw / Weightwatchers Sep 2020 - Jan 2024New York, Ny, UsCommunity is a key differentiator for WeightWatchers and central to our core offering. When I started my role, I was the first digital community hire at the organization and grew to a team of nine. I established community as a practice, working strategically across the organization to elevate the impact of our community platform, analytics practices, and programming, all to drive member retention and business growth. Specifically, this includes: • Strategic community programming and live events.• Moderation and digital trust and safety (community governance strategy).• Set up a community manager program to proactively engage in the digital community in a two-way dialogue that builds and maintains positive sentiment. • Work proactively with the product team to support feature development and releases. • Run a power user program aimed at socializing brand campaigns, program, and product updates. -
Director Of Community Development7 Cups Jan 2014 - Oct 2019Palo Alto, Ca, UsFourth hire at Y Combinator-funded startup. Launched, managed, and scaled digital community programming, product functionality, safety initiatives, and power user programs. Grew community operations to over 200 monthly active users. Specifically, this includes: • Owner of user growth KPIs, creating the overarching strategy for growing member base from 500 to over 2 million monthly active users. • Built a robust volunteer superuser program from the ground up. • Worked with product and engineer teams to co-create and integrate app features aimed at increasing community engagement and retention.• Conceptualized and led the execution of a robust ongoing member education programming.• Scaled escalation management from a manual, email-based process to a robust, automated solution with issue resolution in less than 24 hours. • Crowd-sourced translation of the user app into 12 different languages, which accelerated international growth on a frugal budget. -
Assistant To The Director Of Affiliate Marketing, The Dr. Oz ShowThe Dr. Oz Show, Sony Pictures Entertainment Jul 2011 - Aug 2013Culver City, Ca, Us• Worked as a day-to-day liaison between over 200 affiliate stations and The Dr. Oz Show, helping to maintain brand awareness and integration at the local level. • Conceived cross-promotional ideas for stations on incorporating The Dr. Oz Show into their daily newscasts • Worked with vendors to coordinate the distribution of show content, teases and custom promos to affiliate stations in a timely manner. -
Production Assistant, The Dr. Oz ShowThe Dr. Oz Show Oct 2010 - Jul 2011New York, New York, Us• Worked closely in a team of three to facilitate the placement of 200 audience members into The Dr. Oz Show studio for each taping• Assisted with in-studio seating; coordinate seating for show participants and backstage guests • Booked demographic specific groups for general shows and research special theme shows and segment groups, working closely with producers to meet each segment’s needs
Laura Small Skills
Laura Small Education Details
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Bowdoin CollegeSociology And Education Studies -
Startup InstituteTechnical Marketing
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The Baldwin School
Frequently Asked Questions about Laura Small
What company does Laura Small work for?
Laura Small works for Nex
What is Laura Small's role at the current company?
Laura Small's current role is Director of Community and Advocacy.
What is Laura Small's email address?
Laura Small's email address is la****@****ail.com
What is Laura Small's direct phone number?
Laura Small's direct phone number is +161058*****
What schools did Laura Small attend?
Laura Small attended Bowdoin College, Startup Institute, The Baldwin School.
What are some of Laura Small's interests?
Laura Small has interest in Photography, Fitness Class Connoisseur, Spark Nyc.
What skills is Laura Small known for?
Laura Small has skills like Start Ups, Blogging, Research, Community Development, Community Management, Community Engagement, Community, Social Media, Television, Affiliate Marketing, Production Managment, Photography.
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