Laura M. Pana Email & Phone Number

Vienna, At

Vienna, At

Vienna, Austria

Multifaceted role as it's often the case in an early stage start-up, including Operations and Digital Product Development.Opus Novo was a digital health startup specialised in family elderly care. Our aim was to facilitate access to home adaptation for seniors through personalised solutions and thus support family caregivers with day-to-day care.- Shared the strategic management direction of the company.- Led digital product development and agile project management for OSKAR.health, a digital consultant for home adaptation with Ambient Assisted Living devices for seniors.- Led the development and validation of web-based health solutions with a focus on usability and customer journey.- Coordinated and coached a team of 3 young professionals and optimized project workflows to increase efficiency and achieve project goals.- Established and maintained partnerships with stakeholders, focusing on long-term collaboration and investment opportunities.- Developed and implemented go-to-market strategy for OSKAR.health, incl. market research, trend analysis, value proposition, customer journey mapping, brand positioning.- Knowledge of the healthcare system, including European Health Data Space (EHDS), ELGA, digital health, elderly care.

Vienna, Austria

I supported brands, organizations, innovative enterprises, and other changemakers in communicating authentically and responsibly. My approach focused on research, user experience and engagement, and co-design processes to create a positive impact on society and the world.- Delivered project management and communication consultancy for a variety of clients, including leading digital transformation projects for social and cultural enterprises. - Developed UX Research and facilitated co-design workshops, improving web platform functionality and user engagement: strategy, co-design workshop, qualitative methods, user interviews, usability test, stakeholder empowerment. - Managed stakeholder communications and coordinated digital marketing strategies across multiple platforms: website, social media, video, and e-mail.- Provided PR strategic advice and media relations. Managed communication with media partners.- Head of Marketing & Communications for a client in sustainable gastronomy (Yamm Gourmet Group)

Brussels Area, Belgium

- Planned and coordinated the communication activities of the EU-funded MMD Programme and its five components, among them political dialogues on migration between EU and Africa Rabat and Khartoum Processes (RP/KP).- Coordinated the MMD communication teams (four people). - Developed, implemented, and overviewed the yearly work plan for cross-cutting programme communications activities. Monitored the activities for impact. - Closely collaborated with European and African partners of the regional political dialogues: European Commission, Ministries of Foreign Affairs, Ministries of Interior, Ministries of Integration. - Provided strategic advice to senior management. Co-developed and delivered media and crisis communication training to the MMD team (18 persons, senior management included).- Organised and moderated press conferences with European and African senior officials in Burkina Faso and Nigeria (first media activity of this kind within MMD). Managed communication activities for meetings with senior officials in Ethiopia and Eritrea. - Managed MMD’s first participation in key international events: European Development Days in Brussels and Vienna Migration Conference.- Drafted various internal and external materials: evaluation and analysis reports and recommendations to senior management.

The Netherlands / Austria

Migrationlab is a non-profit organisation that explores how to co-design new ways of communication and collaboration between migrants, refugees and locals across Europe and beyond to formulate solutions for inclusion. The tools and resources I developed with the participants and partners are being used by various groups/cultural organisations. It inspired people to get involved and take actions in their local contexts.- Founded and developed the non-profit organisation out of a blog with the same name. Migrationlab was featured among the most exciting innovations in social design that responded to the refugee crisis by renowned design critic and New York Times contributor Alice Rawsthorn in her book, “Design as an Attitude” (2018).- Built and led an inclusive team of seven people. - Used Design Thinking and Lean Start-up Methodology to develop the “Welcome to the Living Room” programme. - Designed, managed and facilitated 17 public events and co-design workshops that gathered over 600 migrants, refugees and locals in five countries and eight cities across Europe and North Africa.- Established strategic partnerships and increased the number of international co-operations in Austria, the Netherlands, Italy, Ireland and Tunisia.- Developed and implemented the online presence of the organisation (website, social media, e-mail, PR). - Managed Marketing & PR activities. Secured in-person and online appearances: The Guardian, Radio FM4 Austria (Morning Show with John Megill and Reality Check with Riem Hingazi), De Correspondent Netherlands, ARCADE (USA).

- Secured and managed 10K in R&D funding from the European Cultural Foundation.- Led international research team of academia and conducted 1-year qualitative research in Amsterdam, Rotterdam, and The Hague.- Co-authored the research report. - Methodology: qualitative research; co-design workshops; participant observation; photo, audio and video documentation; debriefing and feedback directly after the events; open-ended surveys distributed after participation in the events; synthesis and reporting.- The research contributed to the consolidation of Migrationlab as an organisation and it made possible to become financially sustainable by offering professional services.- The research helped academia and designer communities to further research on the topic of social inclusion, public space, and social design. It also inspired cultural organisations active in the same field as Migrationlab to work on co-creating solutions for/with their communities.- Developed a co-design methodology that helped communities and organisations to think and work together to create solutions to issues they faced in their local realities.

I join the conversation on social innovation, research, storytelling, leadership, diversity and inclusion, culture, and social design at international and local events, universities, and conferences.

Vienna, Austria

- Managed two international creative festivals for corporate films and multimedia productions: Cannes Corporate Media and TV Awards - CCMTA (built from scratch) and AutoVision Awards (AV).- Managed four Awards Galas in Cannes (up to 300 international participants); Festival Launch in Paris; two Awards Ceremonies in Frankfurt; six jury meetings in Vienna with international experts in the audio-visual production industry.- Led project team of 25 international young professionals over five years. - Built and managed the online presence of the CCMTA including multilingual website and social media. - Doubled CCMTA’s annual sales, led it to top three festivals in the industry and developed it into the core business of the company. Increased the annual sales of the AV Festival by 20% despite the worldwide financial crises that hit hard the automotive industry (2011).- Generated international coverage and media partnerships (earned): Yahoo Japan, adforum, Mumbrella Australia, Horizont, Ecran Total France, Bepub France).

Vienna, Austria

- Worked mainly in the luxury cosmetics industry.- Delivered communication strategies and supported new business development in Germany through research, media relations, corporate communication, brand promotion, marketing techniques.- Prepared various communication materials: presentations for senior management, press releases, client briefs, newsletters. Ensured high quality of the communication materials produced.- Successful market penetration in Germany, where the client became an important player in the luxury cosmetics industry. Additional consultancy work: Translated documentary script from French to German for ORF, the Austrian Public Television.

Bucharest, Romania

- Managed the PR accounts for household brands, such as Heineken, Dunhill, Telekom Romania, Nokia, Dunhill, UNICEF that integrated with clients’ marketing strategies.- Managed media monitoring and analysed PR coverage. Drafted evaluation and competitor reports and presented them to the clients.- Managed product launch and organised press conferences and PR launch events with local and international public figures. - Built relationship with national and local media. Developed media relations strategy for clients and agency. Drafted press releases, created media kits, pitched ideas to media. Arranged interviews, speaking engagements and other media opportunities for the clients.

Bucharest, Romania

- Executed marketing and communication campaigns in Bucharest and across the country.- Worked closely with the TV5 Monde Headquarters (Europe Marketing Department) and represented the Romanian office in annual corporate meetings in Paris.- Managed the annual sponsorship activities across the country, coordinated the participation to trade fairs and represented the company to events.- Participated in the negotiations with cable television providers and supported the inclusion of the TV5 Monde channel in the line-up of different cable television providers.- Drafted and edited communication materials: press releases, presentations, translations, annual reports.- Increased brand visibility and brand awareness by connecting TV5MONDE with the most relevant film and music events in the country.- Built and maintained positive relations with the local and national media. - Supported business development and expansion of the company on the Romanian market.

Bucharest, Romania

- Provided organisational support for missions of the IOF Coordinator for Central and East European Programs (CEE).- Provided organisational support to the Conference of Ministries of Education in CEE. - Assisted in the production of communications materials such as factsheets and press releases. - Helped design various information materials, including publication covers, presentation templates, flyers, posters. - Coordinated the teams of interpreters and volunteers (10 persons). - Translated documents on National Youth Politics in CEE for official publication.- Conducted research on civil society in Romania.

Bucharest, Romania

- Provided organisational and logistical support to The French- Romanian Forum of Decentralised Cooperation in Sinaia, Romania.- Participated in various meetings, took notes and prepared meeting reports and minutes.- Assisted the team in drafting and implementing the communication strategy and the PR campaign. - Provided support to media relations activities (research, produced media lists, contacted media representatives).- Conducted research on the French-Romanian nongovernmental cooperation during the pre-adhesion process of Romania to the EU for BA Thesis.- Maintained and updated the database of participants.- Provided translation services to the meetings preceding the event.

Master Of Arts - Ma, Social And Cultural Anthropology

B2 Certification, German Language

Bachelor Of Arts (B.A.), Modern Applied Languages, Ba

Professional Translator and Interpreter. French and English studies. Thesis supervised by specialists in decentralized cooperation.