Laura Schlageter Email & Phone Number

Phoenix, Arizona, United States

Phoenix, Arizona, United States

Chicago, Il

• Served as primary account lead driving large-scale PR, influencer and digital programswithin a broader integrated marketing mix• Exceptional client service record with the ability to counsel and interact effectively withsenior management at client organizations• Developed integrated plans – from conception of the big idea through media strategy –to help clients achieve their business goals while building brand awareness and equity• Maintained a deep understanding of a range of client businesses and the competitivelandscape, assessing priorities, challenges and opportunities• Effectively measured success of campaigns while informing strategic optimizationrecommendations in real time and for future planning purposes• Proven ability to solve problems, handle crises and make quick decisions under pressure• Managed budgets and teams on sizable accounts, responsible for operationalefficiencies, profitability, quality of account service and data-driven ROI

Chicago-O'Hare

• Led strategic initiatives to recruit and retain high-producing real estate agents and high-potential future agents to the Market Center• Shared the Market Center’s value story with leadership staff, agent associates and recruits• Planned and led monthly Agent Leadership Council meetings, with a focus on the agents’ business and goals, and monthly Team Meetings for 190 agent associates, providing top value and education to agents at all levels of production• Led daily huddles with leadership staff and managed staff to acceptable professionalism and job performance

Greater Chicago Area

• Managed day-to-day client relationships for consumer brand clients, providing strategiccounsel surrounding earned, paid and owned media campaigns that drove results andbusiness efficiencies• Worked with integrated agency partners in the research, planning, development andexecution of comprehensive integrated marketing campaigns• Drove earned media strategies resulting in increased brand awareness andconsideration on a national scale amongst target audiences• Crafted compelling stories across channels while building and maintaining excellentrelationships with media, influencers and other key stakeholders• Oversaw influencer campaigns and celebrity partnerships from start to finish, includingmanaging talent and working with legal and contracting teams• Managed junior staff on the implementation of day-to-day client activities whileminimizing leadership’s oversight

Greater Chicago Area

• Served as client liaison, including owning client communications and providing tacticalcounsel, while effectively managing day-to-day deliverables with junior staff• Developed earned media strategies and secured media placements across national andlocal market print, broadcast and online publications, resulting in client mentions inUSA Today Sports, The Guardian and Southern Living, among others• Strategized and implemented ongoing influencer engagement programs by solidifyingrelationships with brand advocates, resulting in doubling the amount of positive brandmentions and third-party controlled content• Managed and executed client experiential events, including coordinating logistics andsecuring attendance from key audience targets• Developed press releases, press kits, owned content and other promotional materials forvarious programs

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area

Madison, Wisconsin Area

Greater Milwaukee Area

Bachelor Of Arts, Communications And Spanish Language And Literature

Study Abroad Program, Seville, Spain