Laura Shepherd Email & Phone Number

United States

Van Nuys, California

• Creates holistic marketing strategies based on Planet 9's mission and values
• Builds marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Develops business cases for marketing programs based off performance analysis and makes recommendations on marketing tactics
• Manages relationships with external creative agencies and vendors, including budgeting.
• Spearhead efforts to increase SEO visibility and overall consistent online presence
• Creates, designs, curates, and manages all published digital and print content including website, email marketing programs, social media communities, and print media.

Portland, Oregon, United States

Portrait, Editorial, Engagements & Wedding Photography

Beaverton, OR

• Leads the development of strategic marketing plans for Global across Nike.com, emails, apps, and social channels
• Partners closely with Brand/Retail Marketing and Merchandizing teams to understand business objectives, product plans, brand concepts, and consumer mindset in order to develop a digital story arc and individual.
• Serves as a thought leader on team by crafting POVs on trending content topics, presentations, digital campaign recommendations and proposals
• Partners with internal and external creative teams from brief-writing to execution of content to ensure that strategy is both inspiring and effective
• Develops and owns seasonal style guide briefs to Brand Design and assists in final asset selection and wireframing
• Attends photoshoots to ensure assets are created with editorial, commercial and brand integrity

Beaverton, Oregon

• Supports the Global Digital Leaders and Brand Manager with the production of Nike.com category experiences
• Responsible for writing briefs for Nike.com category journeys, gathering and organizing content, asset requests and management for.com storytelling and email planning and creation
• Collaborates with brand on content calendaring and asset selection for category Landing Pages and key digital destinations
• Coordinates with Global DTC to ensure assets on Nike.com are accurate and correct products are displayed on Product Walls, Collection Pages, and Outfit PDP’s
• Designed and project managed implementation of seasonal category footwear and apparel Product Wall Headers and PDP Brand imagery
• Led A/B testing in partnership with UX team to replace Left Navigation with a Visual Navigator in order to measure engagement and scroll rates on the category Landing Page

Portland, Oregon Area

• Managed internal and external social media communities by writing content, researching industry thought leaders and trends, engaging with audience, and documenting social analytics.
• Worked with a variety of digital tools, to develop and maintained websites while closely communicating with clients, designers, and developers to ensure client satisfaction
• Composed blog posts, newsletters, case studies, award submissions, and social media content for the company
• Organized and scheduled meetings, workshops, and company events