Laura Munro Email & Phone Number

Marketing consultancy providing a range of branding, strategic and marketing services supporting corporations, entrepreneurs and nonprofits.Currently serving as an advisor and acting Chief Marketing Officer for NeuroReserve, a preventative health and nutrition company focused on healthy brain aging. Past engagements have included strategy development, new product launches and digitization of marketing programs for a diverse array of clients in nutrition, home improvement, consumer services and CPG.

B2B manufacturer of building products. Reinvigorated marketing function post-downturn. Strategic problem solver crafting initiatives to exploit market opportunities.◆ Revitalized branding and fortified market position by creating a compelling message to integrate company brands into a unified weatherization system, driving add-on sales and enhancing loyalty.◆ Improved effectiveness at the top of the sales funnel with programs that more than doubled the architectural specification rate.◆ Developed digital programs to drive growth of a qualified pipeline

Agawam, Massachusetts, Us

$225MM North American horticultural products company.Leveraged keen lawn and garden industry expertise to identify and fill market gaps, propelling Sun Gro into a lead role in the industry. ◆ Designed industry-leading integrated marketing programs. Blended traditional, digital, social media, PR, and promotions to drive engagement with commercial customers, retail dealers, and consumers.◆ Orchestrated company’s first-ever national new product launch. Integrated cross-functional teams spanning 28 locations across North America, overcoming regional silos and regulatory challenges.◆ Optimized sales across big box, mass, and specialty channels by formulating brand channel strategy.

Marysville, Ohio, Us

$35MM closely held manufacturer and nursery grower. Company, Rod McLellan Co., acquired by Scotts Miracle-Gro, a $3B company.• Transformed revenue base from an unprofitable $20MM to a profitable $35MM. Initiated new product development process to establish a robust pipeline accounting for 30+% of revenue.• Catapulted SuperSoil from a single regional potting soil item into the leading brand of soils in the Western U.S. More than doubled the business to $21MM in the face of formidable competition.• Secured the first licensing agreement ever granted by Habitat for Humanity to launch the Habitat Gardening line of products, and successfully test marketed the line.

Helped founder commercialize his line of better-for-you poultry sausages and pioneer a new grocery category. Company, Aidells Sausage Company, later acquired by Sara Lee.Developed and implemented grass-roots programs to increase brand awareness, product trial and usage. Led channel-specific initiatives for grocery, club stores, food service and mail order to more than triple revenues.

Mba, Marketing

Bachelor Of Arts - Ba, Psychology And Sociology