Laura Baker Email & Phone Number

Long Beach, Ca, Us

- Develop marketing plans and budgets across marketing channels, including email marketing, social media marketing, paid search, SEO, packaging, print and website tie-ins, while optimizing the marketing budget. - Develop and maintain relationships with manufacturers, vendors, and business partners at all levels. Use feedback, surveys and analytics to create partnerships that benefit the company as well as our business partners. In addition, we will work to resolve issues creatively that financially benefit all parties. - Administered business operations, order management systems, payment systems, website, fraud detection and website.I have built, inspired, and developed a team of direct reports. Created a culture that prioritized customer service, communication, and transparency to streamline processes, problem solve creatively through operations, product, shipping, marketing, and eCommerce cross department teams, utilizing customer feedback, vendors, and e-commerce selling partners to enhance products, increase sales, lower operating expenses and improve profits.- Monitored industry trends, attended trade shows, manufacturing facilities and showrooms to monitor trends. Coordinated and procured the required inventory.- Listed and maintained Shopify website in addition to 1200+ SKUs from multiple vendors on Amazon, eBay, Walmart and Etsy. Optimizing listings, search terms, improving photos, adding videos, improving pricing and increasing profit margins on listings.- Create, maintain and update the marketing plan for each platform. Build traffic and sales on the website (email marketing, social media marketing, direct mail marketing, SEO).- Developed and implemented standard operating procedures to ensure the successful fulfillment of online orders. - Oversaw customer service across all selling channels through phone, text messaging, email, and sales channel messaging systems.

Los Angeles, Ca, Us

- I was responsible for managing the day-to-day operations of the Ideas Empowered Program and the Coulter Translational Research Partnership Program. The programs bridged the gap, helping to prepare university research to be sold to businesses or assisting it in becoming a business entity in its own right.- Helped teams in the incubator program with their start-ups, technology, business formation, mentoring, access to business resources, and industry connections.- Developed and recruited university partners, business mentors and advisors, and industry relationships for the benefit of teams and the incubator program.- Developed and cultivated relationships with internal and external stakeholders in tech, venture finance, and angel investors.- Supervised 20 MBA incubator team members, student workers and interns.- Key liaison and collaborator in USC entrepreneurial ecosystem, including programs with Viterbi, Dentistry, Annenberg, Information Sciences Institute (ISI) & USC Institute for Creative Technologies (ICT).- Presentations and reports to faculty leadership, USC Development, prospective partners, donors.- Organized and oversaw all program events, programming, workshops, and partnerships.- Introduced advisors and mentors to USC programs and USC research participants.- Introduced USC research teams to seed capital such as accelerators, angel investors and venture capitalists.

- As a consultant to businesses and organizations, I identified key strategic activities, partners, resources, cost structures, customer relationships, segments, value propositions, channels, and revenue streams using innovative techniques. This helped customers stand out in competitive environments.- Implemented, planned, executed and monitored marketing and business projects ranging in value up to $350,000 from conception to completion. Assist clients in managing project scope, developing realistic project plans, and aligning them with their organization's requirements on time and within budget.- Served as Project Lead and Marketing Director; overseeing a National Direct Mail Marketing Program. Created and maintained project plan, conducted project team status meetings, created functional requirements, interviewed stakeholders, surveyed members, selected vendors and oversaw website implementation of 'Request Portal' on company intranet for Sales team.- Created a video marketing and YouTube marketing program using an intern pool. Produced 16 videos for companies' frequently asked repair questions and showed how parts work in Sales Force.- Oversaw all aspects of trade show logistics and marketing for budgets up to $25,000. Created specialized tradeshow displays, marketing materials, and promotions for vendors and visitors. Training was provided for temporary booth labor in customer service and product knowledge. Managed all procurement and payment of vendors and materials needed for the trade shows and transportation to and from the shows.- Developed communication strategies and launch plans for all the company's product introductions including advertising, PR, email blasts and collateral.

- Started, built and sold a small business that performed large scale event planning and marketing services for two to 4000 people with budgets ranging from $20,000 and running up to about $700,000.- Worked with over 300 clients to plan their projects and events, collect requirements, define scope of project, estimate costs, determine budget, control costs, track project and develop timelines.- Communicated and tracked 10 to 30 vendors and rental orders per event, managing accounts receivable and payable. Used MS Project to create a master schedule, work charts, itineraries and checklists for staff, vendors and clients.- Developed and maintained a proper bidding process for gathering quotes, examining bids and awarding contracts for all event purchases, assuring the highest quality product at the best value, saving 10 – 30% per event.- Held bi-weekly staff meetings and sent out vendor surveys to assess performance and evaluate products and services. Developed and implemented updated sales and merchandising objectives to improve inadequate products and services and personally sought out new products and services to meet changing customer demand.

Bachelor Of Science Computer Science, Computer Informatics, Informatics, Business Administration

Computer Technology

Pmbok, Project Management Professional (Pmp)

Introduction To Machine Tool Technology, Manufacturing