Laura Folker Email & Phone Number

Crestline, Ca, Us

San Bernardino County, California, United States

Consero is a compelling alternative to the traditional conference. Leveraging our expertise in business-critical topics across major industries, we create unique industry-specific events to connect business executives and thought leaders. Through exclusive and targeted one-to-one environments and a uniquely selective methodology to pair crucial business needs with the right technology solutions, Consero Forums facilitate a meaningful dialogue and high-level connections among top decision makers from Fortune 1000 organizations. To join Consero’s community of executive leaders, contact me at lfolker@consero.com

Las Vegas, Nevada

For more than 50 years, CES has been the launch pad for new innovation and technology that has changed the world. Held in Las Vegas every year in January, it is the world’s gathering place for all who thrive on the business of consumer technologies and where next-generation innovations are introduced to the marketplace.The Digital Health Summit as part of CES is one of the most talked about digital health-focused summits in the world. We merge one of the world’s largest tradeshow floors with a two-day summit assembling some of the most influential, high-profile and informative speakers in digital health and wellness, consumer electronics, media and a myriad of other leaders.For more than a decade, the Digital Health Summit convenes the world's most innovative companies, forward-thinking experts and pioneering change-makers revolutionizing the healthcare industry.

Santa Ana, California

• Strategically manage, execute and maintain multiple client accounts• Develop timelines, agendas, media plans, and action items to drive accounts forward productively• Develop, manage and maintain personal relationships with members of the press, on the editorial, advertising and marketing sides of the business• Create and manage press lists• Develop media materials including press releases, news advisories, pitches, bios, talking points, scripts, overviews, etc.• Craft engaging and creative media pitches and story angles that generate attention and meaningful coverage• Develop promotions/marketing campaigns that generate publicity and added value media exposure• Manage client status meetings and meeting agendas to effectively update clients on accountactivities• Report to and collaborate with agency’s director to execute media plans and develop PR strategies• Manage and collaborate with the Public Relations Assistant to maximize efforts, develop presslists, manage events and photo shoots, and create media materials• Manage Public Relations Interns• Collaborate with agency’s social media team to implement cohesive and full spectrum campaigns• Clearly and effectively communicate with ACE staff, clients and press• Maintain knowledge of Cision, Meltwater or like minded media monitoring platforms• Stay on top of PR industry trends and news

Orange County, California Area

• Visit and build relationships with upscale Orange County hotels and management to ensure the magazine and hotel books are distributed correctly and on time• Secure new distribution points and maintain distribution agreements • Maintain professional relationships with publicists, agencies and industry colleagues• Plan events at upscale retail and fine dining venues• Active representative of the WHERE Magazine brand within the hospitality industry, includes trade shows and conferences• Assist in editing and review process for WHERE Magazine and WHERE Guestbook during production• Assistant writer of listings for print (special events, theater, music + dance, sports, museums, etc.)• Attend art gallery, restaurant and retail openings and industry events• Write and edit monthly concierge newsletter• Write and edit weekly email blasts and web posts including Weekend Roundup and feature articles• Maintain web content for Orange County (City Guides)• Manage all social media outlets including Facebook, Instagram & Twitter• Maintain records for circulation audit• Maintain database of business contacts and distribution points• Interface with printers and distributors to monitor magazine circulation• Manage office functions including administration, invoicing and ordering supplies* Orange County Concierge Association 2015 Key to Excellence, Partner Excellence Award

Greater Los Angeles Area

-Develop and manage all social media i.e. Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+, -Create, design, maintain, and write articles for company blog-Represent company at trade shows and various networking events-Manage relationships with organizations and affiliations -Discover new opportunity to actively participate with our affiliates, including events and sponsorship-Write press releases following high profile cases in the instances of successful verdicts-Increase industry awareness of company and services -Generate sales through marketing to new client bases and untapped areas of opportunity-Responsible for client relations and customer service-Compose estimates for requested services -Develop marketing tools and collateral for sales efforts i.e. PowerPoint, Email Marketing, Direct Mail-Creation and design of advertisements and materials for various publications and/or promotional purposes-Various administrative duties

Long Beach, California

-Professional Sales representative for Iroko Pharmaceuticals/inVentiv Health-Continually developed knowledge and presentation of product, clinical studies and supporting information to create demand within territory while still adhering to regulatory and company guidelines-Coordinated and executed dinner programs, live webcast events and expert 1:1 meetings for top-target doctors-Developed business plan and routing to effectively target key health care professionals-Created overall awareness of brand new company/product through comprehensive management of territory i.e. consistent pharmacy calls to ensure stocking, follow-up for advisory board meeting attendance and identifying candidates for speaker training programs

-Trained as consultant for the water damage industry, skilled and certified in water damage, including hands on training of category 1, 2, 3 and mold awareness and other safety related issues. -Trained to network and conduct educational presentations, maintain client accounts (customer service), participate in trade shows/associations, and act as a consultant in the reduction of liability.-Created quarterly marketing analysis plans detailing results of territory and patterns of key accounts. Used to identify areas for improvement and maximize upon areas of opportunity.-Increased referrals in territory by 17% within first month on job-Increased referrals in territory by 64% within second month on job

Long Beach, California

-Managed territory in which goal was to maintain and grow current client base through professional partnerships with CPA’s and Bankers, and through prospecting and cold calling new and established businesses-Measured results (referrals, sales and appointments) and profiled accounts in salesforce.com-Ranked top 40 dollar producer in SoCal for September 2011-Finished FY’12 at 130% of quota-Contributed sales to #1 region and #1 team (Board of Directors) in the entire nation for FY ‘12-District Manager of the month; February FY’13: 116% of Quota-District Manager of the month; May FY'13: 194% of Quota-Mentored and developed new associate in three month structured training period-Selected as representative for region in a national sales presentation competition

Cerritos, Ca

Developed extensive business plan for recruitment/retentionBuild relationships with local accountsMonitor sales percentages and evaluate effectivenessMaintain high energy in fast-paced environment Ensure customer satisfaction

Long Beach, Ca

Implement finest customer serviceSupervise and train new employees Improve sales continuallyMaintain comprehensive menu knowledgeDelegate responsibilitiesResolve conflict with urgency and efficiency

6 Month Internship Engage in media relationsBuild strategic media lists for outreachDevelop press materials, media alertsConduct researchMonitor and compile news coverage