At Revolution, I led the creative department and part of the account team to create and seamlessly produce brand campaigns, marketing communications strategies and execute on complex projects. I led client accounts across many sectors, like cannabis (Canada and US, recreational and medical, including our sister company, Civilized), health care, consumer packaged goods and other highly regulated industries.

After working in agency for 5+ years, I was recruited by Irving Oil to join their brand department to bring strategy, leadership, creative direction and agency process to their growing team. I was looking to switch it up and work brand-side at a world-class organization. At Irving Oil I was a campaign strategist and copywriter, with a focus on art direction to bring their refreshed brand to life, both within the company and with customers, consumers and stakeholders. My time there was short and sweet as the leadership team at Revolution asked me to come back to the agency five months after my leaving to lead their growing cannabis practice.

Five and a half years is a long time in the agency world. During my time at Revolution I quickly climbed the rungs. I started in a junior role and worked towards leading an incredible team of account managers and coordinators, landing a spot at the senior management table and running the agency's largest accounts.

I was looking for more of a challenge to continue to deepen my skills and have an opportunity to work with a bigger, more robust creative team. Revolution's co-founder and president reached out to have a meeting, out of advice from a former colleague. We hit it off and then we started hitting home runs. I quickly earned the trust of the senior leadership and creative department and led the development and implementation of integrated strategic marketing communications plans and campaign plans. I produced and wrote copy for (award-winning) TV scripts, social media campaigns, ads and websites. Then, I started leading our top client accounts and pitches. Then, I began to grow my team marketing communications coordinators and specialists with an eye to overseeing the capacity and resources in the creative department. I helped team members prioritize tasks to optimize billing, recoverable revenue and a healthy flow of work among all departments.

Developed and executed strategic marketing campaigns for the Departments of Health and Public Safetyincluding: managing budgets and timelines; coordinating design and production of advertising and collateral products; recommending and overseeing media buys; briefing clients including senior management and ministerial staff; developing well-targeted, creative, budget-friendly tactics and producing post mortem reports on campaign effectivenessDeveloped communication products including ministerial speeches, stakeholder communications, key messages, media releases and web content; media relations and pitching Conducted primary and secondary market research through focus groups, data analysis and extensive reviews of literature and trendsPlanned all aspects of the province's largest Primary Health Care Summit and managed an extensivestakeholder consultation process on primary health care; lead the implementation and media relationsDeveloped and began implementation of a social media strategy for the Department of Health, including a blog to be seamlessly integrated into the department’s overall communications strategy

Editor-in-Chief of lifestyle and home and garden custom retail publications for clients throughout North America. Determined content direction for each issue, working closely with clients to help them achieve their marketing and brand-building objectives. Worked closely with and oversaw the work of the creative director (freelancer), photographers (freelancers), writers (freelancers, writers for top tier Canadian fashion and lifestyle publications) and designers to produce each issue. Sourced publicity stills and advertising creative from public relations contacts in the industry (high-end men's and women's fashion brands).Developed print and online marketing strategies for each issue, for each client. Ensured all creative elements and content were in line with the client brand identity and values.