Laura Kim Email & Phone Number

Boston, Massachusetts, Us

A strategic marketing leader recognized for shaping and influencing the creation of a new category. Key hire who successfully amplified brand awareness and secured dominant market share for a SaaS startup.Series B: Accelerating growth and market expansion• Launched a comprehensive owned, earned, and paid media strategy that reinforced the company’s market leadership, earning recognition from G2 and Gartner.• Drove 25% growth in the first quarter by strategically expanding into the upmarket segment through transformative repositioning and innovative digital marketing strategies.• Established a data-driven marketing culture, optimizing channel performance across the website, blog, SEO, email, social media, and paid media for heightened digital results.• Increased demand generation reliability and scalability, boosting optimization and efficiency by 25%, resulting in higher conversion rates.

Boston, Massachusetts, Us

Series A to Series B: Growth and scaling operations• Achieved a 2x increase in brand visibility by driving brand positioning, rebranding, refining messaging, unifying visual identity, and clearly defining target audiences.• Pioneered the Demo Creation category through comprehensive communications and PR strategies that boosted share of voice and enhanced credibility within the industry.• Recruited, mentored, and scaled a high-performing, cross-functional team of 7, overseeing content marketing, customer marketing, social media, events, partnerships, and creative initiatives.

New York, Ny, Us

Served as both Director of Marketing and Chief of Staff, driving the development of a revitalized brand identity and unique narrative for an established account-based marketing brand, ensuring alignment with its innovative solutions.• Launched comprehensive marketing strategies across brand, content, social media, and public relations, significantly boosting brand awareness and solidifying market position.• Developed strategic initiatives, optimized processes, and ensured alignment across departments, working closely with the CMO and CEO.• Collaborated with demand generation and product marketing teams to activate targeted content strategies, enhancing overall marketing effectiveness.• Owned PR and analyst relations, elevating brand visibility and credibility within the industry.• Led social media teams to drive increased engagement, community growth, and the repositioning of Madison Logic as an ABM thought leader.• Launched initiatives that improved sales and marketing alignment, resulting in stronger go-to-market support and direct contributions to sales.

Mountain View, California, Us

Led a comprehensive marketing strategy that accelerated the late-stage Israeli startup's rapid growth, drove expansion into the upmarket segment, and ultimately resulted in its acquisition by Vimeo.• Boosted brand visibility and recall in new geographies by developing and executing an innovative marketing strategy.• Increased new user acquisition by 95 million, growing from 5 million to 100 million through targeted digital campaigns across earned, owned, and paid media channels.• Expanded market reach by 30% and strengthened brand reputation through strategic partnerships with key industry players.• Launched social strategies that fueled significant community growth and established a successful Ambassador Program.• Drove go-to-market execution for 50 new products and features, ensuring effective product launches.• Spearheaded a company-wide shift into the B2B market, leading marketing efforts to support the transition.• Led customer success and support teams, improving retention rates and driving the upsell of monthly to yearly subscriptions.

Mountain View, California, Us

Mclean, Va, Us

Launched cutting-edge marketing solutions in a competitive media landscape while adapting to rapid technological changes and driving substantial revenue growth.• Spearheaded marketing initiatives that drove the transformation to digital and mobile ad solutions during a rebrand to a modern, digital-first identity.• Pioneered the first native advertising and mobile full-takeover ad solutions, setting new industry standards.• Capitalized on emerging industry trends and shifting customer preferences, generating new revenue streams.• Specialized in delivering marketing solutions across the technology, telecommunications, luxury, and beauty sectors.• Fostered cross-functional collaboration among sales, content, research, and creative teams to launch customized client solutions.

Melville, Ny, Us

Supported a digital-first marketing strategy for U.S. product launches, collaborating closely with Japan-based leaders to align on product details, differentiation, and strategic objectives.• Successfully tailored and localized product messaging, sales materials, and campaigns for the U.S. market.• Launched 20 hyper-targeted campaigns, driving a 25% increase in sales.• Created the first reseller-focused website and developed social profiles that fueled targeted ad campaigns in digital trade publications.• Expanded and executed event strategies for over 15 conferences annually.• Equipped the sales team with localized messaging, product positioning, and sales collateral for 35 products.

Melville, Ny, Us

Melville, Ny, Us

Modernized the packaging production firm’s marketing strategy, successfully transitioning from outdated methods to a more digital approach. This shift aligned with the luxury market of high-end fashion brands also embracing digital trends.• Created the company’s first digital showroom, digitizing physical fashion tags, labels, and designs, helping to accelerate the sales process.• Revamped the company’s website by improving the clarity of our messaging and leading with customer examples and case studies. • Led a complete digital transformation with the company’s first marketing email campaigns, newsletters, and social media page to enhance online presence and engagement.• Refreshed brand creatives and modernized branded templates for sales and marketing materials, establishing a more polished and refined brand image that resulted in 15% increase in new customers.